The Clorox Company Foundation 2011 Annual Report

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<strong>2011</strong> | THE CLOROX COMPANY FOUNDATION ANNUAL REPORT17
www.youthmovementrecords.orgYouth Movement Records<strong>2011</strong> | THE CLOROX COMPANY FOUNDATION ANNUAL REPORTYouth Movement Records (YMR) is a youth-driven mediaarts organization, inspiring Oakland youth aged 13 – 19 todevelop leadership skills and positive community involvement.YMR utilizes the innovative and engaging business model of arecording company to attract nontraditional leaders, helpingthem discover their unique talents and interests.YMR provides youth with opportunities outside ofschool for leadership, artistic development, critical thinking,community involvement and media production, andoutlets for self-expression and positive recognition throughvisual, performing and video arts. Participants are alsooffered mentorship relationships with supportive adults whohave expertise in media arts.YMR engages hundreds of young people with projectbasedworkshops and hands-on opportunities to produceoriginal music and plan full-scale events. YMR also ensurespositive messaging in its CDs, video productions andcommunity events, all of which reach thousands of youngpeople each year.Fully versed in the theory of change model, YMR hasfound a way to ignite the spark in young people throughmusic. Using this model, YMR helps young people build amore positive trajectory for their life by focusing on success,not just survival.18
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The Clorox Company Foundation 2011 Annual Report

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