1 CHAPTER 1 SCOPE OF THE STUDY 1.1 INTRODUCTION ...

More documents

Recommendations

Info

Business Wire. 2006. Suncare Market [Online]. Available from:http://www.allbusiness.com (accessed: 3 July 2009).Business Wire. 2008. Suncare in the United States [Online]. Available from:http://www.businesswire.com (accessed: 2 July 2009).Caridad, A, 2006. Big steps for baby [Online]. Available from:http://www.articlearchives.com/consumer-products/personal-care-products (accessed:27 June 2009).Carter, G. 2009. Personal communication. Port Elizabeth: Sarah-Jane Trading.Carter, S. 2009. Personal communication. Port Elizabeth: Sarah-Jane Trading.Chang, Y.M. 1990. Synergy, relatedness, and organization form in the strategicmanagement of diversification. Unpublished doctoral dissertation. University of Illinois,Urbana- Champaign.Changing Minds. 2009. Types of validity [Online]. Available from:http://changingminds.org/explanations/research/ (accessed: 20 September 2009).Coeurdacier, N., De Santis, R.A. & Aviat, A. 2008. Cross-Border Mergers andAcquisitions, Financial and Institutional Forces. Presented at the 47th Panel Meeting ofEconomic Policy, Ljubljana.Collis, J. and Hussey, R. 2003. Business research. Basingstoke : Macmillan.Commerce Commission. 2009. Vertical and Conglomerate Acquisitions [Online].Available from:http://www.comcom.govt.nz/BusinessCompetition/MergersAcquisitions/ (accessed: 3September 2009).166
Cosmetics Design. 2005. Black haircare headed by shampoo sales [Online]. Availablefrom:http://www.cosmeticsdesign.com/Products-Markets/Black (accessed: 9 June 2009).Culpan, R. 2002. Global Business Alliances. Wesport, CT: Quorum Books.Daszkowski, D. One 2009. Advantages of Franchising [Online]. Available from:http://franchises.about.com/od/franchisebasics/ (accessed: 11 September 2009).Daszkowski, D. Two 2009. Multi-Unit Franchise [Online]. Available from:http://franchises.about.com/od/franchiseglossary (accessed: 31 August 2009).Davies, B. 2007. Global Cosmetic Industry. Emerging markets a new Spin, 175(4), 44-46.Department of Marketing 2005, Study Guide 2: Questionnaire construction, Field work,Sampling, Data Analysis, Faculty of Business and Economic Sciences.Dodson, D. 2008. Growth upturn in the global fragrances market [Online].Available from:http://www.euromonitor.com/Growth_upturn_in_the_global_fragrances_market(accessed: 10 July 2009).Doole, I. & Lowe, R. 2004. International Marketing Strategy (4 th ed.). London:Routledge.Duckett, B. 2008. Business format franchising. A strategic option for business growth –at home and abroad, 24(2), 3 – 4.Dunnagan, T., Peterson, M. & Wilson, J. 1997. Qualitative evaluation techniques andwellness programming. American Journal of Health Studies, 13(4), 205-214.167
Page 1 and 2:
CHAPTER 1SCOPE OF THE STUDY1.1 INTR
Page 3 and 4:
1.3 RESEARCH OBJECTIVESThe primary
Page 5 and 6:
) Qualitative Research“Qualitativ
Page 7 and 8:
The respondents to be chosen need t
Page 9 and 10:
• Living Standards Measure: It di
Page 11 and 12:
2.2 INDUSTRY ANALYSIS2.2.1 Ethnic c
Page 13 and 14:
grow in the forecast period. Men’
Page 15 and 16:
cleans conditions and detangles whi
Page 17 and 18:
In the general market, products are
Page 19 and 20:
“all natural” claims by special
Page 21 and 22:
As a segment, this market sector ha
Page 23 and 24:
launching new Ethnic facial product
Page 25 and 26:
h) Skin Care products current and f
Page 27 and 28:
organic market, but are also breaki
Page 29 and 30:
(2000) asserts that Ethnic women no
Page 31 and 32:
experience time and time again. Pre
Page 33 and 34:
the government. The emerging black
Page 35 and 36:
Deodorant body sprays are particula
Page 37 and 38:
Euromonitor International One (2007
Page 39 and 40:
way, making it difficult to compete
Page 41 and 42:
and 2.14). As South African men bec
Page 43 and 44:
sales through those outlets is expe
Page 45 and 46:
Producers of mainstream skin care b
Page 47 and 48:
k) Sun Care Products current and fu
Page 49 and 50:
Trends and insights into South Afri
Page 51 and 52:
2007:38). This expansion of distrib
Page 53 and 54:
CHAPTER 3STRATEGY FOR BUSINESS GROW
Page 55 and 56:
d) Improved SynergyImproved linkage
Page 57 and 58:
The market penetration strategy is
Page 59 and 60:
) Gaining competitors' customers (P
Page 61 and 62:
power saw and a lady in a clown sui
Page 63 and 64:
Hoskisson and Hitt (2009:183) expla
Page 65 and 66:
Vertical integration is also claime
Page 67 and 68:
) InternationalisationAnsoff (1965)
Page 69 and 70:
are described as non-equity based a
Page 71 and 72:
Another common reason for operating
Page 73 and 74:
In recent years however, companies
Page 75 and 76:
isk than simply attempting to incre
Page 77 and 78:
Further advantages of diversificati
Page 79 and 80:
efficiency. Quantity discounts thro
Page 81 and 82:
CHAPTER 4FRANCHISING AS A GROWTH ST
Page 83 and 84:
Franchising is a commercial relatio
Page 85 and 86:
usually grants further licenses wit
Page 87 and 88:
Miranda (2009) further explains tha
Page 89 and 90:
The franchisee is said to carry a h
Page 91 and 92:
e) Competitiveness achieved through
Page 93 and 94:
franchise, and pay royalties on tim
Page 95 and 96:
of the franchise is what breeds pos
Page 97 and 98:
4.6 CONCLUSIONIn this chapter franc
Page 99 and 100:
onset, which factors may cause cert
Page 101 and 102:
5.3.1 ValidityIn its purest sense,
Page 103 and 104:
Speciality Top End, Ethnic Cosmetic
Page 105 and 106:
5.4.2 Ethical AspectsWritten inform
Page 107 and 108:
Section three, deals with benchmark
Page 109 and 110:
Currently Mr Munroe is still occupy
Page 111 and 112:
) Are current retailers situated in
Page 113 and 114:
e) Because of this move, is their s
Page 115 and 116: concludes however that that there a
Page 117 and 118: (2009) states that SA retailers are
Page 119 and 120: Carter and Carter (2009) proclaim t
Page 121 and 122: 6.3.5 Product RangingSection Five o
Page 123 and 124: According to The Free Library (2009
Page 125 and 126: The literature review reveals that
Page 127 and 128: BabyCarter and Carter (2009) explai
Page 129 and 130: (2009) also feels that such a niche
Page 131 and 132: Munroe (2009) also suggests mini LC
Page 133 and 134: ) Do you see an interest from the f
Page 135 and 136: e) What services are the above reta
Page 137 and 138: h) Could current top end retailers
Page 141 and 142: A goal of Market Penetration Strate
Page 143 and 144: store to aid in the purchaser’s d
Page 145 and 146: Carter and Carter (2009) assert tha
Page 149 and 150: The literature review reveals that
Page 151 and 152: The Ethnic cosmetic and toiletry ma
Page 153 and 154: • Differentiation from competitor
Page 155 and 156: In terms of focus shown to the Ethn
Page 157 and 158: and brand reassurance, their desire
Page 159 and 160: c) Store design and layoutThe layou
Page 161 and 162: f) Promotional ActivitiesThe majori
Page 163 and 164: From the conclusions drawn, it was
Page 165: Available from:http://perfumesmelli
Page 169 and 170: Fortune Manning Lawyers. 2008. Freq
Page 171 and 172: LaPolt, E. K. 1997. Ethical dilemma
Page 173 and 174: Pearce, L . 2009. How to Take Your
Page 175 and 176: Stilwell, J. 2007. Strategies for B
Page 177 and 178: APPENDIX AQUESTIONNAIRE1. INDUSTRY
Page 179 and 180: 4. GAINING MARKET SHARE AS A NEW EN
Page 181 and 182: c) How would you suggest a retail s
Page 183 and 184: f) Are current SA retailers who sto
Page 185 and 186: 10. FUTURE OF THE ETHNIC COSMETICS
Page 187 and 188: 10.Vetiver, woody notes (men and wo
Page 189 and 190: Table 2.9: forecast sales (in Milli
Page 191 and 192: Table 2.17: Forecast sales (in Mill
Page 193 and 194: Table 2.22: Forecast sales of Depil
show all

1 CHAPTER 1 SCOPE OF THE STUDY 1.1 INTRODUCTION ...

Create successful ePaper yourself

Delete template?

Save as template?