1 CHAPTER 1 SCOPE OF THE STUDY 1.1 INTRODUCTION ...

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ClicksShopriteCheckersPharmacyWoolworthsEdgarsInstruction: Please answer the following question in as much detail as possible.c) Do retailers in the Greenacres mall show concern towards their Ethnic cosmetic andtoiletry market, in terms of store design and shelf layout?Instruction: Please tick the appropriate block.d) Do you see an interest from the following retailers in the Greenacres shopping mallto introduce more exclusive and private label brands relating to Ethnic cosmeticsand toiletries?Table 6.4: Interests shown by retailers to introduce more exclusive and privatelabel Ethnic cosmetic and toiletry products.Retail Stores Yes NoClicksShopriteCheckersPharmacyWoolworthsEdgarsInstruction: Please answer the following question in as much detail as possible.e) What services are the above retail stores lacking, in terms of reaching their targetedEthnic market, for example, delivery service or catalogue buying?182
f) Are current SA retailers who stock Ethnic cosmetics and toiletries, providingmanufactures with correct access to the end consumer, exposure of their brandsand new product ranges?g) Do manufacturers wanting to educate and promote innovative Ethnic products, haveease of access to the end consumer at the point of sale?h) Could current top end retailers in South Africa be causing the market to stagnate orprogress slower than the US market, due to their policies or mindset towards theEthnic cosmetic and toiletries industry?i) Is the current retail, Ethnic cosmetic and toiletry product mix, correct in terms of theirproduct ranging, versus the current demographics of consumers shopping at theGreenacres mall?8. FUTURE RETAIL ACTIVITYInstruction: Please answer the following question in as much detail as possible.a) Which one of the following would be most relevant for establishing a niche top end,Ethnic cosmetic and toiletry retail store? Please explain your reason in detail.• Retail grocery chains• Retail Health and Beauty Stores• Department Stores• Specialty Stores yes• Pharmacy• Salonb) If a business was wanting to expand its penetration into the top end Ethnic cosmeticand toiletry retail sector, which one of Ansoff’s generic growth strategies (MarketPenetration, Product Development, Market Development or Diversification) wouldbe best suited for this industry?c) For a top end Ethnic cosmetic and toiletry retail store concept, would opening asingle independent store be a better concept than opening numerous stores?183
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CHAPTER 1SCOPE OF THE STUDY1.1 INTR
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1.3 RESEARCH OBJECTIVESThe primary
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) Qualitative Research“Qualitativ
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The respondents to be chosen need t
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• Living Standards Measure: It di
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2.2 INDUSTRY ANALYSIS2.2.1 Ethnic c
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grow in the forecast period. Men’
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cleans conditions and detangles whi
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In the general market, products are
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“all natural” claims by special
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As a segment, this market sector ha
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launching new Ethnic facial product
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h) Skin Care products current and f
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organic market, but are also breaki
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(2000) asserts that Ethnic women no
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experience time and time again. Pre
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the government. The emerging black
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Deodorant body sprays are particula
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Euromonitor International One (2007
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way, making it difficult to compete
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and 2.14). As South African men bec
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sales through those outlets is expe
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Producers of mainstream skin care b
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k) Sun Care Products current and fu
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Trends and insights into South Afri
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2007:38). This expansion of distrib
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CHAPTER 3STRATEGY FOR BUSINESS GROW
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d) Improved SynergyImproved linkage
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The market penetration strategy is
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) Gaining competitors' customers (P
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power saw and a lady in a clown sui
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Hoskisson and Hitt (2009:183) expla
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Vertical integration is also claime
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) InternationalisationAnsoff (1965)
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are described as non-equity based a
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Another common reason for operating
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In recent years however, companies
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isk than simply attempting to incre
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Further advantages of diversificati
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efficiency. Quantity discounts thro
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CHAPTER 4FRANCHISING AS A GROWTH ST
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Franchising is a commercial relatio
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usually grants further licenses wit
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Miranda (2009) further explains tha
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The franchisee is said to carry a h
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e) Competitiveness achieved through
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franchise, and pay royalties on tim
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of the franchise is what breeds pos
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4.6 CONCLUSIONIn this chapter franc
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onset, which factors may cause cert
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5.3.1 ValidityIn its purest sense,
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Speciality Top End, Ethnic Cosmetic
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5.4.2 Ethical AspectsWritten inform
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Section three, deals with benchmark
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Currently Mr Munroe is still occupy
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) Are current retailers situated in
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e) Because of this move, is their s
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concludes however that that there a
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(2009) states that SA retailers are
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Carter and Carter (2009) proclaim t
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6.3.5 Product RangingSection Five o
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According to The Free Library (2009
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The literature review reveals that
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BabyCarter and Carter (2009) explai
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(2009) also feels that such a niche
Page 131 and 132: Munroe (2009) also suggests mini LC
Page 133 and 134: ) Do you see an interest from the f
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Page 137 and 138: h) Could current top end retailers
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Page 141 and 142: A goal of Market Penetration Strate
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Page 145 and 146: Carter and Carter (2009) assert tha
Page 147 and 148: Carter and Carter (2009) proclaim t
Page 149 and 150: The literature review reveals that
Page 151 and 152: The Ethnic cosmetic and toiletry ma
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Page 155 and 156: In terms of focus shown to the Ethn
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Page 159 and 160: c) Store design and layoutThe layou
Page 161 and 162: f) Promotional ActivitiesThe majori
Page 163 and 164: From the conclusions drawn, it was
Page 165 and 166: Available from:http://perfumesmelli
Page 167 and 168: Cosmetics Design. 2005. Black hairc
Page 169 and 170: Fortune Manning Lawyers. 2008. Freq
Page 171 and 172: LaPolt, E. K. 1997. Ethical dilemma
Page 173 and 174: Pearce, L . 2009. How to Take Your
Page 175 and 176: Stilwell, J. 2007. Strategies for B
Page 177 and 178: APPENDIX AQUESTIONNAIRE1. INDUSTRY
Page 179 and 180: 4. GAINING MARKET SHARE AS A NEW EN
Page 181: c) How would you suggest a retail s
Page 185 and 186: 10. FUTURE OF THE ETHNIC COSMETICS
Page 187 and 188: 10.Vetiver, woody notes (men and wo
Page 189 and 190: Table 2.9: forecast sales (in Milli
Page 191 and 192: Table 2.17: Forecast sales (in Mill
Page 193 and 194: Table 2.22: Forecast sales of Depil
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