1 CHAPTER 1 SCOPE OF THE STUDY 1.1 INTRODUCTION ...

k) Sun Care Products current and future trends in South Africa:Current trends of Sun Care ProductsThe Increasing number of skin care products with SPF properties is said to bethreatening sun care performance. As a greater number of South Africans becomeincreasingly aware of the dangers of exposure to the sun without protection, there is amove towards “everyday” products such as facial moisturisers and body lotions whichalso include some measure of sun protection. Many such products are SPF eight or 10.Consumers are believed to have become more educated in recent years, and are moreaware that sun protection is necessary on an everyday basis, and not only on the beachor at the pool (Euromonitor International One, 2007: 84).Generally sun protection products are expensive due to the rigorous testing controlsthat have to take place to ensure that they work. The higher the SPF factor is, thegreater the cost of the product will be to end consumers. Simpler packaging may enableproducts to be sold at cheaper prices, but generally these products retail in the mid toupper price segments. Consumers have become more familiar with the products onoffer, and their application is increasingly easy and convenient. Many consumersbelieve that self-tanning products leave the skin streaky and orange. However, thelotions that have only a slight tanning element are considered more convenient andeasy to use (Euromonitor International One, 2007: 85).Premium sun care brands such as Clinique, Vichy and Almay all saw good growth at theend of the review period of 2006, which was attributed to these products entering massretail channels such as Clicks and some pharmacies (Euromonitor International One,2007: 85).47