1 CHAPTER 1 SCOPE OF THE STUDY 1.1 INTRODUCTION ...

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Table 2.19: Forecast sales (in Millions of Rands) of Facial Care by sub sector, asvalue, for period 2006 tell 2011Source: Euromonitor International (2007: 70)Table 2.20: Forecast sales of Fragrances by subsector, as a percent of valuegrowth for period 2006 tell 2011.Source: Euromonitor International (2007: 70)Table 2.21: Forecast sales (in Millions of Rands) of Depilatories by sub sector, asvalue, for period 2006 tell 2011.Source: Euromonitor International (2007: 83)192
Table 2.22: Forecast sales of Depilatories by subsector, as a percent of valuegrowth for period 2006 tell 2011.Source: Euromonitor International (2007: 83)Table 2.23: Forecast sales (in Millions of Rands) of Sun Care by sub sector, asvalue, for period 2006 tell 201Source: Euromonitor International (2007: 87)Table 2.24: Forecast sales of Sun Care by subsector, as a percent of value growthfor period 2006 tell 2011.Source: Euromonitor International (2007: 87)193
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CHAPTER 1SCOPE OF THE STUDY1.1 INTR
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1.3 RESEARCH OBJECTIVESThe primary
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) Qualitative Research“Qualitativ
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The respondents to be chosen need t
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• Living Standards Measure: It di
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2.2 INDUSTRY ANALYSIS2.2.1 Ethnic c
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grow in the forecast period. Men’
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cleans conditions and detangles whi
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In the general market, products are
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“all natural” claims by special
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As a segment, this market sector ha
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launching new Ethnic facial product
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h) Skin Care products current and f
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organic market, but are also breaki
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(2000) asserts that Ethnic women no
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experience time and time again. Pre
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the government. The emerging black
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Deodorant body sprays are particula
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Euromonitor International One (2007
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way, making it difficult to compete
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and 2.14). As South African men bec
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sales through those outlets is expe
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Producers of mainstream skin care b
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k) Sun Care Products current and fu
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Trends and insights into South Afri
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2007:38). This expansion of distrib
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CHAPTER 3STRATEGY FOR BUSINESS GROW
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d) Improved SynergyImproved linkage
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The market penetration strategy is
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) Gaining competitors' customers (P
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power saw and a lady in a clown sui
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Hoskisson and Hitt (2009:183) expla
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Vertical integration is also claime
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) InternationalisationAnsoff (1965)
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are described as non-equity based a
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Another common reason for operating
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In recent years however, companies
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isk than simply attempting to incre
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Further advantages of diversificati
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efficiency. Quantity discounts thro
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CHAPTER 4FRANCHISING AS A GROWTH ST
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Franchising is a commercial relatio
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usually grants further licenses wit
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Miranda (2009) further explains tha
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The franchisee is said to carry a h
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e) Competitiveness achieved through
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franchise, and pay royalties on tim
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of the franchise is what breeds pos
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4.6 CONCLUSIONIn this chapter franc
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onset, which factors may cause cert
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5.3.1 ValidityIn its purest sense,
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Speciality Top End, Ethnic Cosmetic
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5.4.2 Ethical AspectsWritten inform
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Section three, deals with benchmark
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Currently Mr Munroe is still occupy
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) Are current retailers situated in
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e) Because of this move, is their s
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concludes however that that there a
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(2009) states that SA retailers are
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Carter and Carter (2009) proclaim t
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6.3.5 Product RangingSection Five o
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According to The Free Library (2009
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The literature review reveals that
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BabyCarter and Carter (2009) explai
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(2009) also feels that such a niche
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Munroe (2009) also suggests mini LC
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) Do you see an interest from the f
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e) What services are the above reta
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h) Could current top end retailers
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Carter and Carter (2009) proclaim t
Page 141 and 142: A goal of Market Penetration Strate
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Page 145 and 146: Carter and Carter (2009) assert tha
Page 147 and 148: Carter and Carter (2009) proclaim t
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Page 151 and 152: The Ethnic cosmetic and toiletry ma
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Page 155 and 156: In terms of focus shown to the Ethn
Page 157 and 158: and brand reassurance, their desire
Page 159 and 160: c) Store design and layoutThe layou
Page 161 and 162: f) Promotional ActivitiesThe majori
Page 163 and 164: From the conclusions drawn, it was
Page 165 and 166: Available from:http://perfumesmelli
Page 167 and 168: Cosmetics Design. 2005. Black hairc
Page 169 and 170: Fortune Manning Lawyers. 2008. Freq
Page 171 and 172: LaPolt, E. K. 1997. Ethical dilemma
Page 173 and 174: Pearce, L . 2009. How to Take Your
Page 175 and 176: Stilwell, J. 2007. Strategies for B
Page 177 and 178: APPENDIX AQUESTIONNAIRE1. INDUSTRY
Page 179 and 180: 4. GAINING MARKET SHARE AS A NEW EN
Page 181 and 182: c) How would you suggest a retail s
Page 183 and 184: f) Are current SA retailers who sto
Page 185 and 186: 10. FUTURE OF THE ETHNIC COSMETICS
Page 187 and 188: 10.Vetiver, woody notes (men and wo
Page 189 and 190: Table 2.9: forecast sales (in Milli
Page 191: Table 2.17: Forecast sales (in Mill
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