1 CHAPTER 1 SCOPE OF THE STUDY 1.1 INTRODUCTION ...

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APPENDIX BTABLESTable 2.1: Past and forecast sales for retail baby care in the US (in Millions ofRands).2000 2005 2010Baby bathproducts148.5 237.8 282.6Baby hair care 144.1 156.8 167.8Baby skin care 183.2 214.2 234.7Baby sun care 90.2 125.1147.5Source: Euromonitor International 2006.Table 2.2: Top 10 fragrance profiles expected to drive the US market in 2008 and2009:1. White floral, tuberose, gardenia2. Island tropics3. Ambery blends4. "Eco-conscious” green natural aroma5. Cocktails, ester profiles6. Grains (rice, wheat, popcorn)7. Patchouli, retro, musk8. Iris notes (women)9. Orange blossom notes (men)186
10.Vetiver, woody notes (men and women)Source: Bell Flavours & Fragrances, 2008.Table 2.3: Forecast sales (in Millions of Rands) of baby care by sub-sector.Source: Euromonitor International (2007: 26)Table 2.4: Forecast sales of the baby care by subsector as a percent of valuegrowth.Source: Euromonitor International (2007: 26)Table 2.5: Forecast sales (in Millions of Rands) of the bath and shower productsby sub sector.Source: Euromonitor International (2007: 31)187
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CHAPTER 1SCOPE OF THE STUDY1.1 INTR
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1.3 RESEARCH OBJECTIVESThe primary
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) Qualitative Research“Qualitativ
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The respondents to be chosen need t
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• Living Standards Measure: It di
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2.2 INDUSTRY ANALYSIS2.2.1 Ethnic c
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grow in the forecast period. Men’
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cleans conditions and detangles whi
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In the general market, products are
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“all natural” claims by special
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As a segment, this market sector ha
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launching new Ethnic facial product
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h) Skin Care products current and f
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organic market, but are also breaki
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(2000) asserts that Ethnic women no
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experience time and time again. Pre
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the government. The emerging black
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Deodorant body sprays are particula
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Euromonitor International One (2007
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way, making it difficult to compete
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and 2.14). As South African men bec
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sales through those outlets is expe
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Producers of mainstream skin care b
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k) Sun Care Products current and fu
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Trends and insights into South Afri
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2007:38). This expansion of distrib
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CHAPTER 3STRATEGY FOR BUSINESS GROW
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d) Improved SynergyImproved linkage
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The market penetration strategy is
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) Gaining competitors' customers (P
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power saw and a lady in a clown sui
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Hoskisson and Hitt (2009:183) expla
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Vertical integration is also claime
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) InternationalisationAnsoff (1965)
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are described as non-equity based a
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Another common reason for operating
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In recent years however, companies
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isk than simply attempting to incre
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Further advantages of diversificati
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efficiency. Quantity discounts thro
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CHAPTER 4FRANCHISING AS A GROWTH ST
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Franchising is a commercial relatio
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usually grants further licenses wit
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Miranda (2009) further explains tha
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The franchisee is said to carry a h
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e) Competitiveness achieved through
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franchise, and pay royalties on tim
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of the franchise is what breeds pos
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4.6 CONCLUSIONIn this chapter franc
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onset, which factors may cause cert
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5.3.1 ValidityIn its purest sense,
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Speciality Top End, Ethnic Cosmetic
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5.4.2 Ethical AspectsWritten inform
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Section three, deals with benchmark
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Currently Mr Munroe is still occupy
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) Are current retailers situated in
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e) Because of this move, is their s
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concludes however that that there a
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(2009) states that SA retailers are
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Carter and Carter (2009) proclaim t
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6.3.5 Product RangingSection Five o
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According to The Free Library (2009
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The literature review reveals that
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BabyCarter and Carter (2009) explai
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(2009) also feels that such a niche
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Munroe (2009) also suggests mini LC
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) Do you see an interest from the f
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Page 137 and 138: h) Could current top end retailers
Page 139 and 140: Carter and Carter (2009) proclaim t
Page 141 and 142: A goal of Market Penetration Strate
Page 143 and 144: store to aid in the purchaser’s d
Page 145 and 146: Carter and Carter (2009) assert tha
Page 147 and 148: Carter and Carter (2009) proclaim t
Page 149 and 150: The literature review reveals that
Page 151 and 152: The Ethnic cosmetic and toiletry ma
Page 153 and 154: • Differentiation from competitor
Page 155 and 156: In terms of focus shown to the Ethn
Page 157 and 158: and brand reassurance, their desire
Page 159 and 160: c) Store design and layoutThe layou
Page 161 and 162: f) Promotional ActivitiesThe majori
Page 163 and 164: From the conclusions drawn, it was
Page 165 and 166: Available from:http://perfumesmelli
Page 167 and 168: Cosmetics Design. 2005. Black hairc
Page 169 and 170: Fortune Manning Lawyers. 2008. Freq
Page 171 and 172: LaPolt, E. K. 1997. Ethical dilemma
Page 173 and 174: Pearce, L . 2009. How to Take Your
Page 175 and 176: Stilwell, J. 2007. Strategies for B
Page 177 and 178: APPENDIX AQUESTIONNAIRE1. INDUSTRY
Page 179 and 180: 4. GAINING MARKET SHARE AS A NEW EN
Page 181 and 182: c) How would you suggest a retail s
Page 183 and 184: f) Are current SA retailers who sto
Page 185: 10. FUTURE OF THE ETHNIC COSMETICS
Page 189 and 190: Table 2.9: forecast sales (in Milli
Page 191 and 192: Table 2.17: Forecast sales (in Mill
Page 193 and 194: Table 2.22: Forecast sales of Depil
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1 CHAPTER 1 SCOPE OF THE STUDY 1.1 INTRODUCTION ...

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