success - EU-Japan Centre for Industrial Cooperation

More documents

Recommendations

Info

16 “We increased our brand name recognition in the Japanese market” Mr. Wegner is the co-owner of Akis Service Industries GmbH, a German SME offering quality-checking services as well as assembling mechanical and electronic parts for photocopier machines. The company employs 35 people, and 25% of its turnover is generated by Japanese clients. In order to strengthen his business relationship with existing Japanese customers and to update himself on the latest Japanese hardware technology, Mr. Wegner took part in the 20th ‘Japan Industrial Insight’ course organised by the EU-Japan Centre. During the course he was exposed to the Japanese quality and production philosophy, and he also attended lectures on Japanese business etiquette. As he explains, that helped his business communication considerably:
“I better understood the communication style of the Japanese, and I could better judge certain practices which we encountered. You cannot know about certain things only by reading books; you have to go to places and experience things for real. But I think that the greatest benefit from the course for me was to see how things are done by high-quality Japanese companies.” That knowledge was very beneficial to Mr. Wegner’s business because, having returned to Germany, he established quality control systems within his factory and promoted new practices to improve Akis’ services to its Japanese customers. His company’s reputation in delivering quality services is now even more appreciated by both its Japanese and European customers. Mr. Wagner’s advice to European companies willing to make it in Japan, “the key market in Asia” as he says, is: “Try to send one of your executives to these training courses organised by the EU-Japan Centre, because you cannot be successful in Japan without knowing the Japanese way of doing business. These courses help a lot to understand that”. Mr. Elmar Wegner, Joint Managing Director and General Manager, Akis Service Industries GmbH, Germany, HRTP 20 14/01/1997 – 28/03/1997 17
Page 1: SUCCESS STORIES EU - JAPAN CENTRE F
Page 4 and 5: 4 T A B L E O F C O N T E N T S CHA
Page 6 and 7: 6 Please note that the descriptions
Page 8 and 9: 8 Romano Prodi, President of the Eu
Page 10 and 11: 10 1987 Opening of the EU-Japan Cen
Page 12 and 13: 12 Mr. Erkki Liikanen, European Com
Page 14 and 15: 14 “As an outcome of the ‘Japan
Page 18 and 19: 18 “Bakkerij van Diermen now has
Page 20 and 21: 20 “After the ‘Japan Industry I
Page 22 and 23: 22 “Without the course, I would n
Page 24 and 25: 24 “I created a production system
Page 26 and 27: 26 “I developed a new manufacturi
Page 28 and 29: 28 “I improved Fiat’s manufactu
Page 30 and 31: 30 “We set up a representative of
Page 32 and 33: 32 “I opened up new, profitable c
Page 34 and 35: 34 “The ‘Japan Industry Insight
Page 36 and 37: 36 Since her participation, Kaizen
Page 38 and 39: 38 “We are now selling our fresh
Page 40 and 41: 40 “Thanks to my participation in
Page 42 and 43: 42 “I became a specialist on Japa
Page 44 and 45: 44 “Thanks to the individual comp
Page 46 and 47: 46 “I understood not only the imp
Page 48 and 49: 48 “Immediately after the course
Page 50 and 51: 50 “Experience acquired from the
Page 52 and 53: 52 “Based on the ‘Keiretsu’ s
Page 54 and 55: 54 “The ‘Meet Asia in Japan’
Page 56 and 57: 56 “I benefited from the course,
Page 58 and 59: 58 “I co-established a subcontrac
Page 60 and 61: 60 “The ‘Japan Industry Insight
Page 62 and 63: 62 “The network of contacts I est
Page 64 and 65: 64 “Thanks to the ‘Japan Indust
Page 66 and 67:
66 Logging into the lumber business
Page 68 and 69:
68 “In order to succeed in the Ja
Page 70 and 71:
70 SOME STATISTICS... A growing num
Page 73 and 74:
HRTP - JAPAN INDUSTRY INSIGHT This
Page 75 and 76:
“It was interesting from both a p
Page 77 and 78:
“I was delighted to be accepted t
Page 79 and 80:
“Some courses and visits were ver
Page 81 and 82:
“The approach was very interestin
Page 83 and 84:
The Japanese distribution and retai
Page 85 and 86:
Mr. Ignacio Capdepón Jiménez Univ
Page 87:
“As a company, we gained a valuab
Page 90 and 91:
90 EU-JAPAN BUSINESS DIALOGUE ROUND
Page 93:
BUSINESS INFORMATION SERVICES The E
Page 96:
Tokyo (Head) Office Nikko Ichibanch
show all

success - EU-Japan Centre for Industrial Cooperation

Create successful ePaper yourself

Delete template?

Save as template?