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68 “In order to succeed in the Japanese market, and especially if you do not have previous experience, it is very important to attend one of the training courses organised by EU-Japan Centre” Mr. Nederlof is the Director of Willem Pot B.V., a family-owned Dutch trading house for ship equipment, founded in 1899. The company’s large network of marine suppliers makes it one of the best-known ship equipment dealers in The Netherlands. Mr. Nederlof had for a long time been interested in representing Japanese ship equipment companies in Europe, so in order to gain the necessary expertise to negotiate with the Japanese, he decided to participate in the 20th “Japan Industry Insight” course in 1997.
His objective during the course was to learn as much as possible about Japanese culture, labour relations and the shipbuilding industry. The training programme proved “very useful for these areas. I got an excellent idea of how things are done in Japan”. The company meetings organised by the EU-Japan Centre gave Mr. Nederlof the opportunity to make vital contacts. Today, Willem Pot renders services to a large Japanese lifeboat factory in Europe, and at the end of 2002 a deal with another large company from Japan will be signed. According to Mr. Nederlof, “the proportion of turnover from Japan already stands at 10% and is continuously increasing. So Willem Pot has clearly benefited from my participation in the course. This is why I think that in order to succeed in the Japanese market, and especially if you do not have previous experience, it is very important to attend one of the training programmes organised by the EU-Japan Centre”. Mr. Larry Nederlof, Director, Willem Pot B.V. Holland HRTP 204 14/01 – 28/03 1997 69
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SUCCESS STORIES EU - JAPAN CENTRE F
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4 T A B L E O F C O N T E N T S CHA
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6 Please note that the descriptions
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8 Romano Prodi, President of the Eu
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10 1987 Opening of the EU-Japan Cen
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12 Mr. Erkki Liikanen, European Com
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14 “As an outcome of the ‘Japan
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16 “We increased our brand name r
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Page 66 and 67: 66 Logging into the lumber business
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