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78 MEET ASIA IN JAPAN Participants in this programme analyse the scenarios for economic recovery in Asia and discover the new opportunities generated by the crisis in the area. Japan alone represents two-thirds of the Gross National Product of East Asia and is the main investor in the region. In addition to being a gigantic and strategic market, Japan is also an important gateway to the fast-growing Asian markets. During the course, participants spend one week in Japan and one week in another country in the region. Countries visited in recent years are China, Malaysia and Singapore. This course is principally aimed at managers who require a practical understanding of market access in Japan and SE-Asia in order to start up or consider expanding business. Participants will acquire an up-to-date panorama of opportunities in a deregulated Japan. The “Meet Asia in Japan” programme is designed to help EU industry penetrate the Asian markets more effectively and to meet the needs of the European companies that wish to develop industrial cooperation in Asia. The course consists of lectures, seminars, workshops, field trips and company visits to companies that have business relations with Asia.•
“Some courses and visits were very interesting for me, both in Japan and in China. It had been difficult for me to gather, in such a short period of time, as much information on my potential customers and on the way to reach them if I had had to do everything by myself. Being responsible for the Asian market, I think such courses are very useful for small/medium-sized companies like mine.” IEE manufactures sensors for products in the automobile, medical and mobile phones sectors. It is the world’s leading designer of Force Sensing Resistor® technologies used in airbag and other automotive passive safety systems. Since its introduction in 1994, IEE-components have become critical in the creation of leading-edge risk reduction solutions that, when used properly, can save human lives. To date, this technology has been used successfully in a wide range of automotive safety applications. Force Sensing Resistor® is a registered trademark of Interlink Electronics, Inc.• Mr. Michel Maricau, Sales Manager Asia / Pacific, International Electronics & Engineering (IEE) Sarl, Luxembourg Participant in “Meet Asia in Japan” 79
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SUCCESS STORIES EU - JAPAN CENTRE F
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4 T A B L E O F C O N T E N T S CHA
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6 Please note that the descriptions
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8 Romano Prodi, President of the Eu
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10 1987 Opening of the EU-Japan Cen
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12 Mr. Erkki Liikanen, European Com
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14 “As an outcome of the ‘Japan
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20 “After the ‘Japan Industry I
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Page 40 and 41: 40 “Thanks to my participation in
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Page 64 and 65: 64 “Thanks to the ‘Japan Indust
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