success - EU-Japan Centre for Industrial Cooperation

was so impressed by the
‘Keiretsu’ system, he
decided to import it and
implement the concept
in Finland. However,
this would not have
been possible without
the weekly meetings
with Japanese companies
which were currently
using the system.
“So what we actually did”, Mr.
Väisänen states, “is implement a
turnaround strategy by changing from
an import company into a manufacturing
company dealing with product development and
using the ‘Keiretsu’ system as a guideline”. The result? Together with a Swedish partner, P.V.
Supa is currently exporting electronics to North America and to Japan.
Mr. Väisänen also adds that being a participant in the EU-Japan Centre’s programme automatically
gave him a certain prestige in the Japanese market.
“Without being taken ‘seriously’ by my Japanese counterparts,
we would not have had access to this informal but
substantive information. For that, we are most grateful
to the EU-Japan Centre.”
Mr. Pekka Olavi Väisänen,
P.V. Supa,
HRTP 23
12/05/1998 – 24/07/1998
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