ensto customer magazine 2009

It must be easy: a small step fromfill-it-up to plug-it-inDifferent concepts for charging locationsand solutions are being developed, withpossible new partners as service providers.Service/gas stations, shopping centers, cardealers, car service companies and parkinglot owners – are among the obvious ones.increasing demand for greener vehicles.Innovative newcomers to the industry, likeTesla Motors of Silicon Valley, may be in agood position to jump-start the EV development.Time will tell if the credit crunch erawill actually work in favor of a large-scale EVmarket. New regulations, especially in theUS, favor low- or no-emission cars, speedingup the demand for EV’s.At the end of 2008, the first electric carcharging distribution board in Finlandwas supplied by Ensto to FortumCorporation, the leading power andheating company in the Nordiccountries.Ensto aims to become a major player incharging solutions and is ready to discussand innovate with customers – to seek newsolutions for electrical vehicle chargingopportunities.So – will electric cars be practical? How longwill it take until we have a charging infrastructurein place? We don’t know all theanswers yet. Judging by the enthusiasmboth the automobile industry as well as forward-lookingsuppliers like Ensto are showingto solve the remaining challenges, itlooks like EV is where the future of the car isheading. Silent, efficient and sustainabletransport.The current global financial crisis is finallypushing car manufacturers to make drasticchanges in their operations as the result ofslowing traditional car sales and the2009 ENSTO TODAY | 25