A Guide to Fashion Forecasting - Fairchild Books

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7 color 183 Objectives 183 what Is Color Forecasting? 184 Evolution of Color 186 Color Palette and Color Story 186 Color Theory 189 Psychology of Color 190 Color Cycles 193 How to develop a Color Forecast 195 step 1. Formulate color Ideas 195 step 2. develop a color story 196 step 3. edIt, Interpret, analyze, and predIct the color story 197 step 4. assIgn color names 198 step 5. wrIte detaIls aBout the color story 199 Summary 201 key Terms 202 Activities 203 actIvIty 1. Follow the steps to develop a color Forecast 203 actIvIty 2. color IdentIFIcatIon 203 actIvIty 3. research color evolutIon 203 actIvIty 4. IdentIFy mood or emotIon through color 203 8 textIles, trIms, FIndIngs, and materIals 205 Objectives 205 what Is Textiles, Trims, Findings, and materials Forecasting? 206 Terminology 206 Five Stages of Textile Production 208 stage one: FIBer 208 Natural Fibers 208 Manufactured Fibers 210 stage two: yarn 211 stage three: FaBrIc structure 212 Categories of Fabric Structure 212 stage Four: color, pattern, and ornamentatIon 213 Dyeing and Bleaching 214 Printing Process 214 Yarn-Dyeing 215 Other Methods of Creating Patterns 215 stage FIve: FInIshes 216 Preparatory Finishes 216 Functional Finishes 216 Aesthetic Finishes 217 Trims and Findings 217 Extended Contents xi
Textile Innovations 218 sustaInaBle FaBrIcs 218 xii Extended Contents technologIcal advances In FaBrIcs 219 How to develop a Textile and materials Forecast 221 step 1: Formulate textIles and materIals Ideas 221 step 2: collect FaBrIcs and materIals 224 step 3: edIt, Interpret, analyze, and predIct the textIles and materIals story 225 step 4: IdentIFy FaBrIc and materIals 226 step 5: wrIte story aBout the textIles and materIals 227 Summary 228 key Terms 229 Activities 231 actIvIty 1. Follow the steps to develop a textIles and materIals Forecast 231 actIvIty 2. vIsIt a FaBrIc store For FaBrIc trends 231 actIvIty 3. create a FaBrIc Journal 231 actIvIty 4. IdentIFy FaBrIcs as classIcs or Fads 231 actIvIty 5. research new FaBrIc technology 231 9 the look 233 Objectives 233 what Is a Look Forecast? 234 design Elements 234 lIne 234 sIlhouette 235 detaIls 236 design Principles 236 proportIon 236 Balance 237 Focal poInt 237 harmony or dIscord 238 design Innovation 239 How to develop a “Look” Forecast 239 step 1. Formulate look and sIlhouette Ideas 239 step 2. develop a look and sIlhouette story 241 step 3. edIt, Interpret, analyze, and predIct the look and sIlhouette story 242 step 4. assIgn look names 249 step 5. wrIte detaIls aBout the look and sIlhouette story 250 Summary 252 key Terms 253 Activities 253 actIvIty 1. Follow the steps to create the look Forecast 253 actIvIty 2. create collages oF looks 253 actIvIty 3. develop a vocaBulary oF FashIon looks 253 actIvIty 4. create a look Journal 253
Page 1 and 2: FASHION forward A Guide to Fashion
Page 3 and 4: Fashion
Page 5 and 6: Executive Director & General Manage
Page 8 and 9: Preface xv Acknowledgments xix Abou
Page 10 and 11: 3 FashIon movement 99 Objectives 99
Page 14: 10 creatIng and presentIng a Foreca
Page 17 and 18: xvi Preface discussed, predominant
Page 19 and 20: xviii Preface They include: • Ita
Page 21 and 22: Itay Arad—CEO and cofounder of Fa
Page 23 and 24: Scott Markert—sales manager for L
Page 25 and 26: inTroducTion To Fashion ForecasTing
Page 27 and 28: What makes a product fashionable? W
Page 29 and 30: Fashion forecasters, through their
Page 31 and 32: customer) must come together. When
Page 33 and 34: FOWARD THINKER David Wolfe—Creati
Page 35 and 36: Figure 1.5A Celebrities are followe
Page 37 and 38: Where Do Forecasters FinD their inF
Page 39 and 40: In practice, forecasters, whether a
Page 41 and 42: FOWARD THINKER lilly berelovich—O
Page 43 and 44: The Tate Gallery in London periodic
Page 45 and 46: hOW Is fOreCAsTINg DONe? The five p
Page 47 and 48: cluding home furnishings manufactur
Page 49 and 50: FOWARD THINKER frank bober—CeO of
Page 51 and 52: CAreer OPPOrTuNITIes • Trendstop
Page 53 and 54: FOWARD THINKER Kai Chow— Creative
Page 55: ACTIvITIes 1. Current Fashion Infor

A Guide to Fashion Forecasting - Fairchild Books

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