A Guide to Fashion Forecasting - Fairchild Books

Chapter 7 outlines color forecasting. From color theory to the progression
of color, the chapter emphasizes the importance of color in forecasting.
It is essential for forecasters to consider the psychology of color
and color preferences. Steps are provided for the development of a color
palette and a color story including color names, numbers, and details
about the selections.
Chapter 8 identifies the integral components of a forecast: textiles,
materials, trims, and findings. The chapter details the stages of textile
production, ideas about textile innovations, and the importance of understanding
fabrications and their acceptability and evolution. Steps are
included to source textiles, accurately describe the selections, and add
them to the forecast.
Chapter 9 explores the look of objects and apparel and discusses design
elements and principles including the importance of design innovation.
Steps are provided in how to formulate ideas about the look, develop
the story, and predict the evolution.
Chapter 10 is dedicated to creating and presenting a well-crafted
forecast. Details about preparing a visually exciting presentation, a wellwritten
script, and planning a successful presentation are outlined.
Each chapter contains key terms and definitions of fashion vocabulary.
At the end of each chapter are activities that give the reader an
opportunity to apply the theories and develop skills needed to forecast
successfully. The activities focus on the processes used in forecasting, encouraging
experimentation with the conceptual ideas.
Included in this book are the voices from inside the fashion business,
professionals, who are skilled at forecasting, telling their own stories.
Interviews with fashion professionals describing their viewpoints about
fashion forecasting add industry insiders’ real-life experiences to the
book. These stories include great fashion finds, important trend developments,
changes that are influencing the industry, and the professionals’
understanding of forecasting.
Preface
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