A Guide to Fashion Forecasting - Fairchild Books

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Forward CHELSEA ROUSSO The Art Institute of Ft. Lauderdale FAIRCHILd BOOkS, InC. new York
Executive Director & General Manager: Michael Schluter Executive Editor: Olga T. Kontzias Senior Associate Acquiring Editor: Jaclyn Bergeron Assistant Acquisitions Editor: Amanda Breccia Development Editor: Jon Preimesberger Assistant Art Director: Sarah Silberg Production Director: Ginger Hillman Production Editor: Linda Feldman Ancillaries Editor: Amy Butler Associate Director of Sales: Melanie Sankel Copy Editor: Edwin Chapman Cover Design: Carly Grafstein Cover Art: Craig McDean / Art + Commerce Text Design: Chris Welch and Vanessa Han Page Layout: Tom Helleberg Photo Research: Sarah Silberg Illustrations: Vanessa Han Copyright © 2012 Fairchild Books, a Division of Condé Nast Publications. All rights reserved. No part of this book covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems—without written permission of the publisher. Library of Congress Catalog Card Number: 2010941992 ISBN: 1-56367-924-7 GST R 133004424 Printed in Canada TP14
Page 1 and 2: FASHION forward A Guide to Fashion
Page 3: Fashion
Page 8 and 9: Preface xv Acknowledgments xix Abou
Page 10 and 11: 3 FashIon movement 99 Objectives 99
Page 12 and 13: 7 color 183 Objectives 183 what Is
Page 14: 10 creatIng and presentIng a Foreca
Page 17 and 18: xvi Preface discussed, predominant
Page 19 and 20: xviii Preface They include: • Ita
Page 21 and 22: Itay Arad—CEO and cofounder of Fa
Page 23 and 24: Scott Markert—sales manager for L
Page 25 and 26: inTroducTion To Fashion ForecasTing
Page 27 and 28: What makes a product fashionable? W
Page 29 and 30: Fashion forecasters, through their
Page 31 and 32: customer) must come together. When
Page 33 and 34: FOWARD THINKER David Wolfe—Creati
Page 35 and 36: Figure 1.5A Celebrities are followe
Page 37 and 38: Where Do Forecasters FinD their inF
Page 39 and 40: In practice, forecasters, whether a
Page 41 and 42: FOWARD THINKER lilly berelovich—O
Page 43 and 44: The Tate Gallery in London periodic
Page 45 and 46: hOW Is fOreCAsTINg DONe? The five p
Page 47 and 48: cluding home furnishings manufactur
Page 49 and 50: FOWARD THINKER frank bober—CeO of
Page 51 and 52: CAreer OPPOrTuNITIes • Trendstop
Page 53 and 54: FOWARD THINKER Kai Chow— Creative
Page 55:
ACTIvITIes 1. Current Fashion Infor
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A Guide to Fashion Forecasting - Fairchild Books

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