A Guide to Fashion Forecasting - Fairchild Books

inTroducTion To
Fashion ForecasTing
Objectives
• Identify the who, what, why, where, and when of fashion forecasting.
• Introduce how fashion forecasting is done.
• Define fashion forecasting and key terms.
• Identify fashion forecasting services.
In 1965, skirt lengths rose several inches above the knee, and that style
became known as the miniskirt. However, it was not until the late 1960s
that short skirts were widely worn by women. The miniskirt reached
beyond a youth-inspired fashion into a major international trend. During
the mid-1970s, women returned to wearing longer skirt lengths such as
the midi or maxi. Again in the 1980s and 1990s, short skirts were popular.
How did this revival happen?
In the mid-1970s, pants and pantsuits were acceptable day wear for
women almost anywhere. Just a decade before, however, women were not
allowed admission into famous New York City restaurants wearing pants.
Who paved the way for the widespread acceptance of women wearing
pants outside the home, for business and leisure?
1
5