savewater!® Alliance Inc. Annual Report 2011/12 - Savewater.com.au

Program Highlightssavewater.com.ausavewater.com.au continues to be the savewater! ® Alliance’s flagship base; a virtual stablehousing all of its information and public-facing programs.InterestInterest100100 8060 8040 6020 40Shifts in climate and weather conditions shape theway the public prioritises water-efficiency and water’sperceived value. savewater! ® ’s key traffic source –Google search results for the term “saving water” – hasdropped continually since 2007 when the countrywas last in severe drought. The twelve months fromJuly 2011 to June 2012 resulted in the fewest Googlesearches on record from Australia for “saving water”,with 8% fewer searches than in 2010/11 and 26%fewer than 2009/2010.This has resulted in fewer visits to the savewater! ® websiteoverall, however, despite this 10% drop in Google searchterms for “saving water” over the past year, savewater.com.au has only experienced a 5% decrease in uniquevisitors due to the diversity of water information.Figure 3 – Declining trend in searches for ‘saving water’ on GoogleComparing year on year, website visitors havedecreased by 4.77%, while the quality of these visitshas increased with them spending 4.5% more time onthe site and new visits increasing by 6.65%. With theongoing implementation of the social media strategy,savewater! ® is providing content in more places thanever before.The most popular area on the savewater! website is stillwater-efficient information – with nearly a third of alltraffic accessing these pages – followed by products,and surveys to enter the competition.International traffic increased substantially:> > Increase of 19% in visits from USA> > Increase of 19% in visits from India> > Increase of 26% in visits from UK> > Increase of 276% in visits from PakistanThere was an increase of 188% in visits from mobiledevices from 11,105 up to 32,011 or 8% of visits –compared to 3% last year.Top ten savewater! ® webpages (percentage of views)20002004 2005 2006 2007 2008 2009 2010 20112004 2005 2006 2007 2008 2009 2010 20111. How to save water 28%2. Products 15%600500 600Figure 4 – www.savewater.com.au – Increase in percentage of mobile visitors3. Surveys 12%4. Homepage 8%5. Programs and events 8%Total Visits Total (’000s) Visits (’000s)400 500300 400200 300100 200100008%0% 0.5%2.5%Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 8% May Jun0% 0.5%2.5%Total visitsMobile visitsJul Aug Sep Oct Nov Dec Jan Feb Mar Apr May JunTotal visitsMobile visits10savewater! ® Alliance – Annual Report 2011/12