savewater!Â® Alliance Inc. Annual Report 2011/12 - Savewater.com.au

More documents

Recommendations

Info

Program Highlightssavewater.com.ausavewater.com.au continues to be the savewater! ® Alliance’s flagship base; a virtual stablehousing all of its information and public-facing programs.InterestInterest100100 8060 8040 6020 40Shifts in climate and weather conditions shape theway the public prioritises water-efficiency and water’sperceived value. savewater! ® ’s key traffic source –Google search results for the term “saving water” – hasdropped continually since 2007 when the countrywas last in severe drought. The twelve months fromJuly 2011 to June 2012 resulted in the fewest Googlesearches on record from Australia for “saving water”,with 8% fewer searches than in 2010/11 and 26%fewer than 2009/2010.This has resulted in fewer visits to the savewater! ® websiteoverall, however, despite this 10% drop in Google searchterms for “saving water” over the past year, savewater.com.au has only experienced a 5% decrease in uniquevisitors due to the diversity of water information.Figure 3 – Declining trend in searches for ‘saving water’ on GoogleComparing year on year, website visitors havedecreased by 4.77%, while the quality of these visitshas increased with them spending 4.5% more time onthe site and new visits increasing by 6.65%. With theongoing implementation of the social media strategy,savewater! ® is providing content in more places thanever before.The most popular area on the savewater! website is stillwater-efficient information – with nearly a third of alltraffic accessing these pages – followed by products,and surveys to enter the competition.International traffic increased substantially:> > Increase of 19% in visits from USA> > Increase of 19% in visits from India> > Increase of 26% in visits from UK> > Increase of 276% in visits from PakistanThere was an increase of 188% in visits from mobiledevices from 11,105 up to 32,011 or 8% of visits –compared to 3% last year.Top ten savewater! ® webpages (percentage of views)20002004 2005 2006 2007 2008 2009 2010 20112004 2005 2006 2007 2008 2009 2010 20111. How to save water 28%2. Products 15%600500 600Figure 4 – www.savewater.com.au – Increase in percentage of mobile visitors3. Surveys 12%4. Homepage 8%5. Programs and events 8%Total Visits Total (’000s) Visits (’000s)400 500300 400200 300100 200100008%0% 0.5%2.5%Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 8% May Jun0% 0.5%2.5%Total visitsMobile visitsJul Aug Sep Oct Nov Dec Jan Feb Mar Apr May JunTotal visitsMobile visits10savewater! ® Alliance – Annual Report 2011/12
Total unique visitors from AustraliaVictoria 47%New South Wales 24%Queensland 13%Western Australia 8%South Australia 6%Australian Capital Territory 2%Tasmania 1%Northern Territory 0.25%savewater! ® video platformThe savewater! ® Video Platform filled a valuable nichefor many members of the savewater! ® Alliance; waterproviders seeking a way to deliver rich media to theirconsumers but with more control and lower risks thanexisting platforms such as YouTube. The savewater! ®Video Platform is excluded from the limitation that socialmedia video websites have been banned on somegovernment and private sector computer networks.savewater! ® also offers free hosting of high-definitionvideos to members.with savewater! ® videos receiving 905 views as the‘Choice – Top Detergents’ video proved popular due to amarketing campaign taking place at that time, includingradio and internet promotion.The top videos played on the savewater! ® Video Platformin the 2011/2012 period through savewater.com.au andmembers’ own websites were:VideoViewsChoice – Top detergents 6883Understanding your water meter 6074Replacing a showerhead 5985Changing a tap washer 2341There are 72 videos currently housed on thesavewater! ® Video Platform and available for membersto use. This year version 2.0 of the Video Platform wasfurther updated with significant back-end improvementsto accommodate and manage a larger library of richvideo content for members and reporting capabilities.The video player itself also received visual andfunctional upgrades, allowing it to be more aestheticallypleasing, user-friendly, and compatible for embeddingwith more websites. Videos can now be watched in highquality with exclusive member ‘Channels’ which allowmore customisation for members launching campaignswith multiple accompanying videos.There were 31,672 views of savewater! ® videos in the2011/2012 period, an average of 87 per day. Thehighest daily view count occurred on June 1 2012,Helping communities value water 11
Page 1 and 2: savewater! ® Alliance Inc.Annual R
Page 3 and 4: ContentsChairman and Chief Executiv
Page 5 and 6: Total Total Visits Visits (’000s)
Page 8: MembersThe savewater! ® Alliance c
Page 11: F O R B E SHelping communities valu
Page 15 and 16: The savewater! ® online competitio
Page 17 and 18: 2012 Melbourne International Flower
Page 19 and 20: 2011 winnersOverall Award for Excel
Page 21 and 22: Account InsertsThe account inserts
Page 23 and 24: The 2011 savewater! ® awards featu
Page 25 and 26: Newsletterssavewater! ® continued
Page 27 and 28: Discount Whitegoods trialThe savewa
Page 29 and 30: Consultants and contractors used th
Page 31 and 32: 2012/13 Business OutlookWith all me

savewater!Â® Alliance Inc. Annual Report 2011/12 - Savewater.com.au

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?