savewater!® Alliance Inc. Annual Report 2011/12 - Savewater.com.au

The savewater! ® online competitions provide anopportunity to enhance the profile of water-efficiencybrands and products. The online competitionswould not be possible without the generous supportand donations provided by our product suppliers.savewater! ® would like to thank the following companieswho have been involved in the competitions throughout2011/2012:savewater! ® Market ResearchOne of the key offerings savewater! ® provides tomembers is an online market research service, thatis run as a point of entry for the competitions. Theservice is free to members and approved companies,and provides a cost-efficient alternative to externalquantitative research.All survey results can be segmented by memberpostcodes and demographic profiles.Research conducted during the year includedconsumer attitude studies towards:> > Water-efficient detergents, and washing practices> > Education materials> > Bottled water and reusable water bottles> > Solar hot water> > Gardens and water-efficient practices> > savewater! ® products> > Social mediaAn OTTER ® Company> > savewater! ® website and use of technology> > savewater! ® mobile display> > Business water-efficiency projects> > Water-efficient showerheadsThe research and survey results savewater! ® provides,have been tested against independent samples forany bias that may occur due to ‘pro-conservation’respondents being the main visitors to savewater.com.au. An independent market research consultancy,EcoMarketing Group Pty Ltd, found the savewater! ®sample is the same as the general public sample inregards to ‘pro-conservation’ attitudes.This validation of savewater! ® ’s market research as anaccurate representation of the general public, furtherenhances the value of savewater! ® market research,and makes it a key tool for any members or productsuppliers seeking research opportunities.Helping communities value water 13