August 2010 Issue pdf - ENX Magazine

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STATE OF BUSINESS We Saw It In ENX Magazine AUGUST 2010continued from 20to modest activity prior to the report.SECURITY PANIC: A National News ReportRamps Up Interest in MFP SecurityIt’s not like Sharp hasn’t been diligent in promoting security;they’ve been ahead of the curve on this for years. It’s just that itwasn’t easy getting people’s attention before this. “In five minutesand thirty seconds CBS accomplished more than whatSharp did spending millions of dollars,” states Marusic.He doesn’t think the threat was exaggerated and reveals someof the CBS findings were even worse than what was presentedon TV.“One of the things people should take away from the CBS storyis that CBS did not expend a lot of effort to do this,” saysMarusic. “They didn’t hire some MIT physicist to break intothese things. They downloaded a program off the Internet toextract that information and used their own IT people to dosome of it.”Marusic admits he’s been surprised by the reaction to the storyand is amazed that nearly two months later, Sharp is still gettingcalls. Although the story has drawn attention to MFP security,Marusic feels the office equipment industry has taken a bit of animage hit.“It was presented in a manner that we [as an industry] weren’tactively promoting it,” says Marusic, who points out the reasonSharp was contacted was because they’ve been actively promotingsecurity for years.Another criticism is that the story only highlighted an elementof data security risk—the data that resides on the hard drive.“People seem to be focused on that and not the network aspect,which is the bigger risk,” says Marusic. “Prior to the CBS story,most of the challenges related to security risks on the MFP wererelated to network access to the MFP.”What he’s referring to is the ability of someone to hack into thenetwork and access print jobs.from hard drives or recover data from damaged hard drives,”explains Plank. “When a file is deleted, only the record ofwhere it was stored is actually removed and the true data stillresides on the drive until it is written over. This works the sameon all hard drives whether they are in a copier, a PC or on aserver.”What wasn’t mentioned in the story was that the person exposingthis issue happens to sell a software program that overwritesan entire hard drive multiple times with binary gibberish toeliminate any remaining data on the drive. What also wasn’tmentioned is that copier manufacturers offer a wide variety ofsecurity solutions and that many dealers address this issue in thenormal course of doing business.Peter Cybuck, Kyocera Mita America’s senior director securityand software solutions is arguably the industry’s security guru,holding similar positions at Ricoh and Sharp. Watching the CBSNews report one would think this is a recent phenomenon, butsecurity is an issue that Cybuck has been talking about for 10years now.“There’s a lot more interest all of a sudden in security,” saysCybuck. “What people might not have learned is that there’s adramatic improvement in security in the devices themselves.Some things are intentionally stored and those are easy toaccess, but in general machines are much more secure.”Indeed, the data security kits that concerned clients are nowasking for have been available for some time, but customersweren’t requesting them or simply didn’t want to spend themoney.Overall though, he feels the story presented an honest assessmentof MFP security.“This was a great wake-up call,” says Cybuck. “It really showsthat this is a critical machine in the office that handles data in away that people didn’t realize.”Spectrum Business Centers, a Ricoh dealer based in HuntingtonBeach, California, heard from so many customers who eithersaw the report themselves or were told about it by a friend orcolleague, they wrote an article about the issue that discusseshow the reality behind the story is different than what was presentedon TV, while at the same time drawing attention to theRicoh security solutions that they offer customers.In the news story, they acquire several copiers that have beenreturned at end of lease on the used copier/MFP market. Theythen remove the hard drives and attach them to a forensics programto extract the data on the drives. As Glenn Plank, systemsengineer for Spectrum Business Centers, points out, this isn’tthe same as removing the drive from the copier and plugging itinto a computer.“The forensics program is a tool used to recover deleted dataCustomers of Nevill Imaging Solutions in Carrolton, Texas,have also acquired a new interest in MFP security. They’re callingNevill and saying, “I just traded in my machine and needmy hard drive back.”After seeing the story and receiving calls from customers,Nevill’s engineers attempted to pull information off its MFPhard drives and found the data was encrypted. “It was nowherenear—whether it was Sharp products or Kyocera products—like they said on that show,” says Reed Melnick, Nevill’s CEO.For customers who are sending a machine back to the leasingcompany, Nevill now quotes them a price for a new hard driveto put into the unit should they need that peace of mind.Meanwhile in Santa Clara, California, customers of CPOLimited have been calling the dealership after viewing the CBSNews segment as well as similar stories on local news stations.continued on 2522enx magazine
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