August 2010 Issue pdf - ENX Magazine

SALES & MARKETING We Saw It In ENX Magazine AUGUST 2010rea!time immed!ate va!ueNWRS has helped our customers save more than300 million dollars over the past 25 years.How much have you saved?With up to a 70% savings over purchasing a new OEM part and no extra fees for same-day rush service;we have the tools you need help tighten down your bottom line.We have handcrafted our services to provide you with the best, no-hassle tools in the industry.Resources such as live online help, toll free hotlines and a technical staff with expertise on the machinesyou sell and service. Simple tools like the easiest parts exchange program you will find and the convenienceof being a full service repair facility in the center of the United States.Using NWRS is like getting a 70% discount on your parts expenses.Now—that’s a tool that works for you every day.Give us a call today. | Customer Service: 866.655.8676 | Technical Support: 800.798.1814 | www.nwrsinc.comNATION-WIDE REPAIR SERVICE | THE RIGHT TOOL FOR THE RIGHT JOBcontinued from 51PLEASE HELP!enx magazine 69Your email campaign can start small and be handled manuallyin-house. As you gain email addresses, it can be outsourced fora simple periodic emailing of your information to a few hundredaddresses for under $10 per month. It can grow and be expandedto customized newsletters going to tens of thousands of subscribers.Every email that is sent by anyone representing your companyshould have a pre-designed, customized signature that includesyour company full color logo and complete contact information.Additionally, your company’s slogan or motto, upcoming event,color logos of your key OEM authorization and certificationscan be included. A green statement or earth sustainability pledgeare becoming increasingly popular as part of the signature lines.It’s all part of branding and non-intrusive advertising.I regret that my friends and business associates became part ofan international email hoax. However, my belief in the power ofemail advertising was expanded. I am often involved in businessdiscussions about the value of advertising via email versusUS postal service, yellow pages, print ads, Internet banner ads,etc. This email hacking situation proved to me that people doopen, read and respond to their email. Even when the subjectmatter is “Please help!” uRonelle Ingram, author of Service With A Smile, also teachesservice seminars. She can be reached at ronellei@msn.com