Audience DevelopmentStatisticsSelf Entrepreneured Number of Performances Total Attendance <strong>2004</strong> Targets 2005Mainstage Brisbane SeasonThe Real Inspector Hound/Black Comedy 36 10,420 *The Underpants 20 9,317 *The Cherry Orchard 44 8,555 *Proof 35 9,045 *Copenhagen 19 8,419 *Eating Ice Cream With Your Eyes Closed 29 7,759 *The Venetian Twins 21 11,165 *God is a DJ 28 5,084 *Far Away 28 4,857Total Brisbane Season 260 74,621 79,343<strong>Queensland</strong> Regional TouringSHOW 85 8,782 10,000Youth & EducationSHOW 85 8,782 10,000Head Space (and other forums) 19 501 -<strong>Theatre</strong> Residency Weeks 72 121 120Young Playwrights’ Awards 3 188 40Public Briefings and Industry Events 21 5,381 5,381Special Events (including Youth) 87 4,954 12,620Regional Partnerships ProgramLocations Visited 91 11,236 12,830Other Audience Information Total <strong>2004</strong> Target 2005Season Ticket Holders 5,146 5,150Artistic Vibrancy Statistics Number of Target 2005Productions <strong>2004</strong>Profile of Works (Mainstage Season)New Works<strong>Queensland</strong> Writer - 1Australian Writer 1 1Overseas Writer - -Existing Works<strong>Queensland</strong> Writer - -Australian Writer 1 -Overseas Writer 8 7Profile of ProductionsNew Production 6 7Buy in Production 2 2Co-Production 1 -A n n u a l R e p o r t 33
Audience DevelopmentSeason Ticket Holder Events and Audience Development InitiativesThe <strong>Company</strong> provided a number of events and specialservices for our audience aimed at building support for thecompany and the art form. In <strong>2004</strong> these included:➣ Easy two-part payment plan for Season tickets➣ Preferential booking period➣ Complimentary programs➣ Complimentary play readings➣ Complimentary play briefings➣ Complimentary quarterly newsletter➣ Lost ticket vouchers➣ Ticket exchange up to 24 hours prior to performance➣ Special discounted ticket prices for misses performances➣ Special discounted ticket prices for Season TicketHolder’s guests➣ Exclusive voucher book full of offers to the finest arts,leisure and dining experiences in Brisbane➣ Ticketsave card offering discounts to other Brisbaneperforming arts events.➣ Free entry to company events including: Season Launch,Young Playwrights Awards.<strong>Company</strong> NewsletterIn <strong>2004</strong>, four issues of the <strong>Company</strong>’s newsletter weredistributed to Season Ticket Holders, <strong>Company</strong> Advocates,Board Members, QTC500 Members, sponsors, regionalpartners, school and group bookers.Play BriefingsSeason Ticket Holders were invited to nine play briefingsduring the year, held at the <strong>Company</strong>’s home venue, BilleBrown Studio. These events were a chance for our audienceto hear the director, cast and other members of the creativeteam discuss the process of creating the production helpingcontextualise the experience for the audience. Each eventconcluded with a question and answer session between theaudience and the artists.Night with the ArtistsIn <strong>2004</strong>, a Night with the Artists was held for each of thenine mainstage productions. The cast and/or creatives fromthe show made themselves available on stage after theperformance for discussion and questions from the audienceabout the production.PlayreadingsIn <strong>2004</strong>, Season Ticket Holders were given complimentarytickets to a number of rehearsed play readings whichincluded The Works, which in <strong>2004</strong> included the short-listedscripts for The <strong>Queensland</strong> Premier’s Drama Award - <strong>Theatre</strong>and Public Life and the Young Playwrights’ Award.24 & UnderThe <strong>Company</strong> continues its focus on giving young peopleaccess to live theatre and to developing this importantaudience. In <strong>2004</strong>, the <strong>Company</strong> continued its special ticketprice for anyone 24 & Under of $17 per ticket, available for allperformances except for The Venetian Twins which was $20.Youth ticket sales increased by 70% from 2003.34A n n u a l R e p o r tAudience ResearchIn <strong>2004</strong>, <strong>Queensland</strong> <strong>Theatre</strong> <strong>Company</strong> provided detailedaudience data to Arts <strong>Queensland</strong>, along with other Brisbanearts organisations, for a market research report intoaudience trends in the performing arts in Brisbane between1996 and 2002.Arts <strong>Queensland</strong>’s research initiative was informed by arecommendation stated in the Major Performing Arts Inquiry<strong>Report</strong> (1999).Ticket Prices and Special ConcessionsThe company is committed to providing affordable andaccessible theatre. To make this possible a range, of Singleand Season Ticket prices were offered, and attempts made tokeep price increases to a minimum.In <strong>2004</strong>, Season Tickets ranged in price from:Adult: $175 to $290Concession: $140 to $255Special Student Offer: $12510 Pass Saver: $350Single ticket prices ranged from:Adult: $36 to $64Concession: $30 to $4824 & Under: $17 to $20The <strong>Company</strong> provided a range of discounts and specialconcessions to encourage theatre going and engenderaudience development.Members of the following organisations benefited fromthese: Artworkers Alliance Members, Australian ProductionDesigners’ Association, Australian Drama StudiesAssociation, Australian Screen Directors’ AssociationLtd, Australian National Playwrights’ Centre, AustralianWriters’ Guild, CAA employees, Entertainment Book, GoodReading Club, Health Care Card, Helpmann Awards, Media,Entertainment and Arts Alliance, Merlo Coffee, NationalSeniors Association, Playlab and Seniors Card.Additional discounts were provided to all <strong>Company</strong>employees including staff, <strong>2004</strong> cast members, creativeartists and production staff, sponsor company employees,QPAC staff, group bookers, school groups, students,audience members aged 24 & Under and Ticketsave CardHolders.
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