Atlas Amplifier PDF - Atlas Van Lines

Atlas CanadaNo Stranger In Your HomeUnique Security Value Launched by Atlas CanadaTo whom do you freely open the door to your home? “We’ve taken strict measures to make sure everythingFriends, family certainly… how about strangers? is done in a lawful, professional and ethical manner,”Would you trust a stranger to come into your home with says Shirley. “We are determined to protect the privacyfull, unimpeded access to your possessions? Probably not. of our personnel as well as our customers. And we areYet, that is precisely what most families throughout the committed to supporting our process in the long run, soprovinces do whenever they move.customers can always be confident of the security theyUntil now. Thanks to No Stranger in Your Home, should expect.”families who move with Atlas Van Lines Canada will enjoy “This level of security is unique to Atlas in Canada,”an added measure of security.says Vice President of Operations Dave Coughlin. “We’re“We want our customers to know they can trust the leading the industry with it.”people who represent us,” says Senior Vice President & For customers weighing their choices of move providers,CFO Shirley Sveda. “So, we’ve introduced this program it creates an important point of differentiation.in an effort to conduct a criminal background check on “The market is crowded with competing movingeveryone we send to the customer’s home.companies,” says President and COO Bob Clark. “YouShirley has championed the process from its inception often have only an instant to get the customer’s attention.in 2009. To date, 1,850 individuals have been cleared; No Stranger in Your Home gets the customer thinkingchecks on approximately 2,500 total personnel are and asking questions. It helps start the discussion.”scheduled to be complete by the end of the year. These Bob believes the challenge of educating customersinclude all professional van operators, moving consultants comes down to helping them understand ‘what theyand all other full-time personnel. Also to be included are don’t know they don’t know’ about moving. For example,part-time personnel and third-party service providers, he says he often hears customers say that bonding issuch as installation and repair professionals who perform sufficient proof of security.work inside the customer’s home.“While bonding is some protection, it does not ensureBeyond the complexity of managing the data, legal the trustworthiness of those who enter the customer’srequirements demand a “careful where you step”home,” says Bob. “However, No Stranger in Your Homeapproach. As privacy officer for the van line, Shirley does. Customers now have another reason to feel safeunderstands and respects Canada’s strict laws governing when they see the Atlas van arrive in front ofprivacy and the use of personal information.their home.”26 Atlas Amplifier • Summer 2011Above : To take the securitybenefits of No Stranger inYour Home a step further forcustomers, Atlas Van LinesCanada is now in the processof implementing a photoID program for all on-sitepersonnel.Left: Imagery used in marketingmaterials reinforce the feelingof safety for Atlas customers inCanada. Atlas is the only van linein Canada to provide this level ofsecurity through this program ofbackground checks.Atlas Amplifier • Summer 2011 27