Rexam Investor Seminar on European Beverage Cans, 27 ...
Rexam Investor Seminar on European Beverage Cans, 27 ...
Rexam Investor Seminar on European Beverage Cans, 27 ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
C<strong>on</strong>sumer Trends<br />
• On-the-go c<strong>on</strong>sumpti<strong>on</strong><br />
•C<strong>on</strong>venience<br />
• Health/Diet/Nutriti<strong>on</strong><br />
focused<br />
• “Identity” related snack<br />
purchase<br />
• Need for excitement<br />
• Diverse, flavor varieties<br />
(no l<strong>on</strong>ger loyal to 1 brand)<br />
• Minority growth fuels diversity<br />
C<strong>on</strong>sumer insights driving developments<br />
<strong>Beverage</strong> Pack Requirements<br />
• Fast, c<strong>on</strong>venient<br />
• Re-sealable<br />
• Easy to c<strong>on</strong>sume<br />
• Easy to hold<br />
• Good looking<br />
• Ready mixed<br />
• Porti<strong>on</strong>ability<br />
• Innovati<strong>on</strong>, new<br />
products<br />
• Able to build brands<br />
and categories<br />
24
Change language