Rexam Investor Seminar on European Beverage Cans, 27 ...
Rexam Investor Seminar on European Beverage Cans, 27 ...
Rexam Investor Seminar on European Beverage Cans, 27 ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Specialty cans, more than just energy drinks<br />
Case study: Russia - Baltika 1L cans<br />
• Beer in PET has been successful in Russia<br />
• <str<strong>on</strong>g>Rexam</str<strong>on</strong>g> developed a new 1L can to meet<br />
c<strong>on</strong>sumer needs<br />
• Successfully introduced in Q2 2007<br />
• New packaging has improved brand image,<br />
quality and shelf life<br />
• Demand now out-performing capacity<br />
38
Change language