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Rexam Investor Seminar on European Beverage Cans, 27 ...

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• Beer and CSD growth in Eastern Europe<br />

• Str<strong>on</strong>g growth of functi<strong>on</strong>al drinks (incl.<br />

energy drinks)<br />

• Increased at-home beer c<strong>on</strong>sumpti<strong>on</strong> in<br />

West Europe<br />

• Flattening CSD c<strong>on</strong>sumpti<strong>on</strong> in West Europe<br />

• All customers looking to differentiate their<br />

product (c<strong>on</strong>cept, ingredients & packaging)<br />

Sources: Datam<strong>on</strong>itor, Zenith Internati<strong>on</strong>al, GNPD and The Henley Centre<br />

Major market trends<br />

36

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