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user | client descriptionResidents | CommunityThe residents are the primary client. According to Fargo’s GO2030 Comprehensive plan, current residents are wanting convenient,additional access to healthy food and many other attributes that can directly relate to what a permanent farmer’s market spacehas to offer. Other studies indicate that there is an interest from the community in the support of farmer’s markets.Local food producers | Local EconomyAttracting and retaining local food producers through this design solution will cater to the overall public health and well beingof the area residents. In addition, encouraging the consolidation of the current system through a permanent venue will create amore meaningful and effective market space for residents to patronize. It will also create a more competitive market for vendorsattracting more customers which would increase the vendor’s overall financial success.City Staff | Policy MakersCity staff and officials, mainly the people that need to be informed to make future decisions for the residents of the growing citypopulation. Potentially, this study may be useful by serving as a catalyst for something that can contribute to the communitiesoverall priorities and help to steer the cities vision.10 | Fresh Place Market