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Medical Tourism in the Philippines - Philippine Institute for ...

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S.W.O.T. Analysis of <strong>the</strong> Philipp<strong>in</strong>e <strong>Medical</strong> <strong>Tourism</strong> Industry, 2013Strengths1. Good quality care through <strong>in</strong>ternally drivenquality improvement programs <strong>in</strong> top-notch healthfacilities2. Clear price advantage <strong>in</strong> many medical andsurgical procedures3. Large pool of qualified, English-speak<strong>in</strong>g, andcar<strong>in</strong>g health and tourism professionals4. Captive market consist<strong>in</strong>g of <strong>the</strong> Filip<strong>in</strong>odiaspora5. Proximity to <strong>the</strong> Pacific and Micronesia6. Tropical climate/environment and culturalopennessOpportunities1. Improv<strong>in</strong>g global perception of <strong>the</strong> Philipp<strong>in</strong>eeconomy and tourism2. Cont<strong>in</strong>ued ag<strong>in</strong>g of <strong>the</strong> population <strong>in</strong> orig<strong>in</strong>at<strong>in</strong>gcountries, thus <strong>in</strong>creas<strong>in</strong>g demand3. Cont<strong>in</strong>ued high-cost care <strong>in</strong> advanced countriesthat engenders medical outsourc<strong>in</strong>g4. Many segments of care can be exploited5. Government commitment to PPP as anapproach to develop sectors <strong>in</strong>clud<strong>in</strong>g health andtourismWeaknesses1. Lack of data to determ<strong>in</strong>e <strong>the</strong> parameters of<strong>the</strong> <strong>in</strong>dustry2. Lukewarm cooperation of some of <strong>the</strong> major<strong>in</strong>dustry stakeholders3. Lack of strong brand recognition abroad4. Long and costly <strong>in</strong>ternational travel to Manilaand airport <strong>in</strong>frastructure deficits5. Lack of portability of <strong>in</strong>surance plans amongOECD medical tourists6. Downside of a streng<strong>the</strong>n<strong>in</strong>g peso7. Adm<strong>in</strong>istrative barriers to entry <strong>in</strong> LGUs andCHDs8. Weak synergy between medical and travelserviceprovidersThreats1. Intense competition from current marketleaders as well as rapidly emerg<strong>in</strong>g dest<strong>in</strong>ations2. Lack of price transparency and wide variation <strong>in</strong>local prices <strong>in</strong> hospital and cl<strong>in</strong>ic procedures3. Slow prosecution of medical malpractice casesand lack of malpractice framework <strong>for</strong> cutt<strong>in</strong>gedgeprocedures4. Pre- and post-operative risks of comb<strong>in</strong><strong>in</strong>ghealth + holiday, and possible discont<strong>in</strong>uity of care5. Potential crowd<strong>in</strong>g out of domestic poorpatients and o<strong>the</strong>r adverse equity effects6. Who will keep <strong>the</strong> sav<strong>in</strong>gs – patients, providers,or <strong>in</strong>termediaries?Source: This study; see body of this report <strong>for</strong> details. Note: The f<strong>in</strong>d<strong>in</strong>gs <strong>in</strong> this matrix were based solely on <strong>the</strong> review of <strong>the</strong>literature. They need to be validated by <strong>in</strong>dustry stakeholders.F. Conclud<strong>in</strong>g Notes<strong>Medical</strong> tourism is a complex multisectoral endeavor encompass<strong>in</strong>g medical care, health caref<strong>in</strong>anc<strong>in</strong>g, travel, tourism and accommodation, trade and <strong>in</strong>dustrial cluster<strong>in</strong>g, communication <strong>in</strong>clud<strong>in</strong>gsocial media, and nonmedical service delivery and facilitation. It presents vast opportunities <strong>for</strong> growth,<strong>for</strong> creat<strong>in</strong>g local employment, <strong>for</strong> <strong>in</strong>dustrialization and skill-build<strong>in</strong>g, and <strong>for</strong> revers<strong>in</strong>g <strong>the</strong> bra<strong>in</strong> dra<strong>in</strong>.Careful cross-subsidization can br<strong>in</strong>g immense benefits to poorly funded government health facilities.Potential ripple effects exist of higher-end care improv<strong>in</strong>g quality <strong>in</strong> lower-end care. F<strong>in</strong>ally, medicaltourism provides a wonderful opportunity <strong>for</strong> global car<strong>in</strong>g and multicultural exchange.xiv

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