08.08.2015 Views

Medical Tourism in the Philippines - Philippine Institute for ...

Medical Tourism in the Philippines - Philippine Institute for ...

Medical Tourism in the Philippines - Philippine Institute for ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Abstract<strong>Medical</strong> <strong>Tourism</strong> <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es:Market Profile, Benchmark<strong>in</strong>g Exercise, and S.W.O.T. AnalysisThis report reviews <strong>the</strong> medical tourism <strong>in</strong>dustry <strong>in</strong> <strong>the</strong> Philipp<strong>in</strong>es. It discusses <strong>the</strong> global market <strong>for</strong>medical tourism, analyzes <strong>the</strong> demand and supply aspects of <strong>the</strong> local <strong>in</strong>dustry, and identifies its driversof growth. It per<strong>for</strong>ms an <strong>in</strong>dustry benchmark<strong>in</strong>g exercise by look<strong>in</strong>g at benchmarks associated withstrategy sett<strong>in</strong>g, organization and management, service quality, care, travel and accommodation, andf<strong>in</strong>anc<strong>in</strong>g. It also conducts an analysis of <strong>the</strong> strengths, weaknesses, opportunities and threats of <strong>the</strong><strong>in</strong>dustry.Keywords: <strong>Medical</strong> <strong>Tourism</strong>, Industry Benchmarks, Market Profile, Demand <strong>for</strong> <strong>Medical</strong> Tourists, Supplyof Services and Facilities <strong>for</strong> <strong>Medical</strong> <strong>Tourism</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!