21CN BROADBAND OPTIONS WITH BT WHOLESALE

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21CN BROADBAND OPTIONS WITH BT WHOLESALE MARCH 2009BT Wholesale released the Connect family of21CN broadband products in 2008. Theproducts offer a range of choices when itcomes to migrating your current broadbandservice dependant on your customer reachand capital investment plans. Every ServiceProvider will come to a different conclusion.So, how can you establish your best option?Let's first consider the products available to youWholesale Broadband Connect (WBC) is a componentbased service that allows you to incorporate yourexisting network into the solution and retain control ofthe backhaul arrangements.If you are looking for BT to supply both the corebackhaul and end user access for your broadbandsolution then you should consider WholesaleBroadband Managed Connect (WBMC). WBMC is anend to end managed service including the access,backhaul and core with an option of scalablecontracted bandwidth to backhaul services to yoursites.Where you plan to grow outside your current networkreach then you can combine WBMC and WBC services tosuit, taking connectivity from interconnect nodes whereyou, or your chosen third party supplier, have a presence.If you are looking to receive an end to end managedservice without investing in network infrastructurethen your best option would be Plusnet Partnermanaged broadband. This solution is currently livewith 20CN broadband and will be adding 21CNfunctionality from Spring 2009. Plusnet Partnerbroadband allows you to make the move to nextgenerationbroadband without the need for capitalexpenditure, allowing you to focus your funds oncustomer service and marketing – where they will havethe highest impact.All BT’s 21C broadband products use ADSL2+technology with all its features and benefits;‣ Higher speed services – able to support multipleapplications in parallel‣ Ability to trade speed for line stability‣ Quality of service tiers to underpin new end user services‣ Improved line diagnostics to offer root causeanalysis of complex faults‣ Faster, simpler ordering systems‣ More end user control, choice and flexibilityHopefully this outline gives you an idea of thedifferent options you have available. Please speak toyour account manager or call 0800 671 045 for moreinformation about any of these products.Next let’s look at the timing. When shouldyou make the move into 21CN broadband?Well, first consider your own internal capabilities;1. Is your marketing team ready to take advantage of21CN features and benefits?2. Will your service team have the capability tomanage 2 networks while your migration isunderway?3. Are your sales teams aware of the benefits of21CN when selling to your customers?4. Do you consider yourself on the leading edge ofbroadband technology?Secondly, can you align your requirements to thefunctionality and coverage we have planned for 21CNbroadband?Already 21CN broadband is available from exchangesserving more than two million end users, and is set toreach ten million homes and businesses by Spring 2009.T h e r o l l o u t p l a n i sa v a i l a b l e a t http://www.btwholesale.com/pages/sc/static/Network_Info21CN_Service_Availability_and_Network_Inventory.htmlWBMC already consumes WBC and will consumeIPstream Connect later in 2009 to allow access from20C and 21C broadband end users.Plusnet partner managed broadband will offer 21Cbroadband from Spring 2009 according to the plannedproduct rollout.2A world class enabler of converged network solutions - Issue 1
21CN BROADBAND OPTIONS WITH BT WHOLESALE MARCH 2009Broadband Product MatrixFinally, we should not forget the financialimplication of the move.HIGHLEVEL OF INTERNAL EXPERTISE ANDREQUIREMENT FOR CONTROL OF THE NETWORKProduct choice may be influenced by otherexternal factors or personal preferenceLOWYou may have been impacted by the recent regulatoryrelaxation and price changes on IPstream andDatastream products. Speak to your account managerwho can take you through a per end user cost analysisHIGHWBCAto compare your current and potential 21CNbroadband offerings.PLUSNETPARTNERAdd to your per user cost a consideration of theinvestment you have already made in your ownnetwork and the operating costs of running twoEND USER VOLUMEProduct choice may be influenced by otherexternal factors or personal preferenceBCWBMCDPLUSNETPARTNERnetworks – how can you get the best value for moneyfrom this investment?For more information on the options available to youplease contact your account manager or call 0800 671045.LOWBROADBANDVPNAVoice supplier selling broadband withinservice bundles in high volumes.CSmall CP/ISP provider using broadband as enablerfor corporate VPNs and VoIP.BCP/ISP provider selling broadband as enabler formulti-media and enterprise applications.DAny customer with a requirement for a fixed priceper end user service.3A world class enabler of converged network solutions - Issue 1
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21CN BROADBAND OPTIONS WITH BT WHOLESALE

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