Book- Business Lingo

MARKETING OPPORTUNITIESIBPA DIRECT MAIL PROGRAMSFOR IBPA MEMBERS ONLY • REGISTER ONLINE AT www.ibpa-online.org, USE FORM BELOW OR CALL 310/546-1818LIBRARY MAILINGSPublic Library Deadlines❏ September 30❏ November 30❏ January 31K–12 Library Deadlines❏ September 15❏ March 15, 2013College, Jr. College &University Library Deadlines❏ September 15❏ December 15COOPERATIVE CATALOGSBooks for Review Deadlines❏ October 15❏ January 15Bookstore Mailing Deadlines❏ October 31❏ January 31Target Market Mailing Deadlines❏ Body/Mind/Spirit .......................... September 15❏ Nature/Environment & Art/Photography ....... September 30❏ Psychology/Self-Help ..........................October 15❏ Fiction/Poetry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . October 31❏ Children’s/Young Adult. ......................November 15❏ Cookbooks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . November 30❏ Religious/Spiritual ..........................December 15❏ Business Career .............................December 31ABOUT THE LIBRARY FLYER MAILINGSThe Library Mailings are separated into 3 categories:Public Libraries mailed bi-monthly to 3,900 libraries;K–12 Libraries (Kindergarten–12th Grade) mailed twice a year to 4,000 libraries;College & University Libraries mailed quarterly to 3,200 libraries.The library mailings contain flyers which publishers provide and are grouped with other flyers andmailed in a large envelope with a cover letter from IBPA. The flyers must be a standard 8½” x 11”unfolded sheet. Participants are included and will receive a complete copy to track deliverability time.It is suggested that publishers avoid offers that are “time-sensitive.” Programs mail 3rd Class Bulk mail.Approximate delivery time of program is 30–45 days after deadline date.See www.ibpa-online.org for more information. After registering for the librarymailing program you will receive the information needed to participate.ABOUT THE COOPERATIVE CATALOG MAILINGSIBPA designs this newsletter-type, full color catalog,featuring your front cover, along with a 100-word descriptionof your book. All members will receive a copy of the programas soon as it mails. Programs mail 3rd Class Bulk.Approximate delivery time is 30–45 days after deadline date.BOOKS FOR REVIEW mails quarterly toapproximately 3,000 book reviewers at newspapers,magazines, Web sites, blogs, radio and television shows.BOOKSTORE MAILING mails every quarter to3,400 independent bookstore and chain buyers across the U.S.TARGET MARKET MAILING mails to 3,000 genre-specific reviewers;3,400 genre-specific book-buyers; and 3,900 genre-specific acquisition librarians.Total print run is 10,300.See www.ibpa-online.org for more information. After registeringfor the cooperative catalogs you will receive theinformation needed to participate.Check programs you wish to participate in, include registration form and appropriate fee(s). It is possible that a mailing you register for may be changed or rescheduled.Send or fax to IBPA • 1020 Manhattan Beach Blvd., Suite 204, Manhattan Beach, CA 90266 • 310/546-1818 • Fax 310/546-3939 • Email info@ibpa-online.orgLIBRARY MAILINGS: Check month(s) above❏ Public Library – Amount Due .................. $$215 general program; 3,900 unfolded flyers required❏ K-12 Library – Amount Due..................... $$215 per program; 4,000 unfolded flyers required❏ College, Jr. College & Univ. – Amount Due .. $$215 per program; 3,200 unfolded flyers requiredCOOPERATIVE CATALOGS: Check month(s) above❏ Books for Review – Amount Due ..........$$210 per title per program • I wish to display titles.❏ Bookstore Mailing – Amount Due .........$$230 per title per program • I wish to display titles.❏ Target Market Mailing – Amount Due ....$$350 per title per program I wish to display titlesCOMPANYADDRESSCITY, STATE, ZIP❏ CHECK ENCLOSED IN THE AMOUNT OF $OR BILL MY ❏ MC ❏ VISA ❏ AMEX IN THE AMOUNT OF $CARD NO.PHONEFAXEXPIRATION DATESECURITY CODEEMAIL/WEB SITENAME ON CARDCONTACT PERSONSIGNATURE26 | IBPA Independent | September 2012