Book- Business Lingo

■Spotlightso important to the company’s sales that it schedules itslaunches around them.♦♦The same PW issue included a starred review of SourcebooksCasablanca novel A Lady and Her Magic, andreviews of the same imprint’s Kiss of Steel as well asreviews of a Sourcebooks memoir, The Dog Lived (and SoWill I), and of Poisoned Pen’s More Than Sorrow.Lee Klancher at Octane Pressreports that The Adventurous Motorcyclist’sGuide to Alaska, releasedthis month, was scheduled for coveragein a two-page spread in theAugust issue of Men’s Journal, a sisterpublication of Rolling Stone. ■Spotlight is compiled by Linda Carlson (lindacarlson.com),who welcomes members’ news of unusualspecial sales, licensing deals, significant media coupsin the last month, movie and television options, andother achievements at linda@ibpa-online.org.The focus of this column is as much on how youaccomplish something as on what you accomplish,so specific how-to’s are important.For her other monthly articles in the Independent,Linda often emails members to ask about their experiences.To ensure you receive these messages, checkthat you have her email address in your address book.Please submit your news for Spotlight in the textof your email (no attachments) and remember toinclude:✓✓✓✓your name and titlethe name of your press as it appears in the IBPAmembership directoryyour email addressURLs for the archived editions of any mediastories you’re telling us aboutSince information for this column is needed abouteight weeks in advance of an issue’s publication date,news you submit by August 10 can be consideredfor the October and later issues. News that is timesensitiveshould be directed to lisa@ibpa-online.orgfor consideration for the IBPA e-newsletter.44 | IBPA Independent | September 2012