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“At EIA, we listen to<br />

our customers and take<br />

their feedback seriously.<br />

We have a willingness<br />

to do things differently,<br />

a willingness to do them<br />

better. We truly want<br />

to move you.”<br />

[ liZ dWErnycHuk, BrAnd AdVisor ]<br />

FliGHts + FAmiliEs = Fun<br />

If waiting for a plane with little ones, especially at peak season,<br />

sounds like a challenge you’d rather avoid, listen up. You’ll be<br />

pleased to hear that in 2008 we smoothed out some of the bumps.<br />

Welcome to Kidzworld, EIA’s enhanced family service<br />

program. Offering parents and kids great entertainment<br />

and support while waiting for flights and connections,<br />

Kidzworld helps make even the toughest journey a<br />

memorable family experience.<br />

This year, Kidzworld experienced a major <strong>growth</strong> spurt.<br />

Liz Dwernychuk, EIA’s Kidzworld champion (and mom!)<br />

explains: “It was Christmas, and I watched families struggle<br />

to cope with the same problem – flight delays. Waiting is<br />

really tough for kids. So I thought, ‘If we could help kids,<br />

we could help the whole family!’”<br />

The ideas started to flow. First came Santa’s sleigh, driven by<br />

Mrs. Clause and one of Santa’s little helpers, to spread cheer<br />

and transport families safely across the busy airport. Next<br />

came the development of two new Santa’s Storyland play<br />

areas, to complement our two existing jungle-gym style play<br />

areas. To help families respond to unplanned emergencies<br />

over the holidays, we even provided new family survival<br />

packs, available through volunteers or the Information<br />

Booth, with extra diapers and necessities families might<br />

need if flights were delayed.<br />

Because of the positive response to our new programs<br />

at Christmas, our family services program has expanded.<br />

Today, families can enjoy the Kidzworld storyland play<br />

areas all year. “With new family-friendly restaurants opened<br />

in 2008, including Chili’s and Mountain Lodge Bar and<br />

Grill, and Jasper Bar and Grill, family travel at EIA has<br />

definitely improved,” Liz beams.<br />

Ask Karin, mom of two-year-old Kiana, travelling together<br />

to California, if our enhanced family services help. “We flew<br />

in to <strong>Edmonton</strong> at 8 p.m., already past Kiana’s bedtime, and<br />

she was dead tired, with two hours to wait. But she played<br />

in the play area, and she was happy the entire time.”<br />

2 0 0 8 A N N U A L R E P O R T | 27

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