April 1st 2009 to March 31st 2010

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Recruitment of MembersIn order to achieve our overall target of recruitingmore public members, we have implementedvarious initiatives over the past year. Theseinclude:• Direct mailshot campaign to underrepresentedareas to encourage members tosign up.• Recruitment stands in the outpatientsdepartment and at public meetings.• Radio and newspaper advertising campaigns.• Presentations at meetings of communitygroups about the benefits of membership.• Improvements to the online membershipsection of the website.• Information about membership in the patientbedside folder at all of our hospitals.• Membership recruitment leaflets at GPsurgeries.Over the next 12 months we will continue tolook at new ways of promoting the benefits ofmembership in order to achieve our target of8,000 public members by 2012. These include:• Increasing the number of membershipstands and boards in areas where the publicattend the hospital, and making them moreprominent.• Using our volunteers to man these standsand discuss with the public the benefits ofmembership to encourage them to sign up.• Attending meetings in the community todiscuss membership, especially targetingunder-represented groups by age, ethnicityand gender.• Recruitment stands at local colleges to increasethe number of young people becomingmembers.• Setting up social networking sites, such asFacebook and Twitter to attract new members.• Mailshots to local businesses, such as hotels/gymnasiums/fitness centres, informing staffof the benefits and inviting them to becomemembers.Retention of MembersThe Trust understands the importance of not onlybuilding on its existing membership base, but toensure those existing members are retained.• New members are sent a welcome pack withinformation on membership and a discountcard.• All members are sent a copy of the “YourHospitals” quarterly newsletter with newsabout the Trust and consultations.• Members seminars are now held monthlywith topics such as, Bowel Cancer, CancerPrevention, Diabetes, Organ Donation andCataract/Cornea problems. We continue to puton seminars of interest through feedback fromour members.• A dedicated membership hotline and emailaddress allows our members to have a point ofcontact with any enquiries about membership.Membership RepresentationWe are keen to ensure that our membership isrepresentative of the whole community. Wehave been looking at ways to engage with theyounger generation, which is currently slightlyunder-represented. Presentations have beenheld in colleges across the Fylde Coast and we arecurrently working with 15 and 16-year-old schoolchildren to promote membership.78Blackpool, Fylde and Wyre Hospitals
Membership Report for Blackpool Fylde andWyre Hospitals NHS Foundation Trust fromApril 1st 2009 to March 31st 2010.Socio-economic groupings:Number ofMembersPublic constituencyNumber ofMembersAs at start (April 1) 5,049New Members 788Members leaving 222ABC1 4,473C2 705D 100E 318At year end (March 31) 5,615Gender analysis:Number ofMembersStaff constituencyNumber ofMembersAs at start (April 1) 4,821Male 3,066Female 2,429New Members 374Members leaving 328At year end (March 31) 4,867Public constituencyNumber ofMembersAge (years)0 - 16 817 - 21 25922+ 4,733Ethnicity:Number ofMembersWhite 4,656Mixed 17Asian 61Black 14Other 15Annual Report and Accounts April 1st 2009 to March 31st 2010 79
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Blackpool, Fylde andWyre HospitalsN
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ContentsPageChairman and Chief Exec
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The Trust again achieved its financ
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Hospital HighlightsThe Trust contin
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“On August 24th 2009 my wife was
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Location Map ofBlackpool, Fyldeand
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Enhancing Patient SafetyImproving p
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Our StaffThe Blackpool WayThe Trust
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Working Time DirectiveFor doctors,
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AppraisalThe Trust made further imp
Page 27 and 28: Security managementThe Local Securi
Page 29 and 30: Our FinancesIncome andExpenditurePe
Page 31 and 32: Chart 4: A&E Attendances10000080000
Page 33 and 34: Chart 9 shows the increase in expen
Page 35 and 36: In addition the Trust, as part of t
Page 37 and 38: Financial InstrumentsThe Trust does
Page 39 and 40: Our PerformancePerformance against
Page 41 and 42: Summary of MRSA Performance2007/200
Page 43 and 44: Information GovernanceComplianceInf
Page 45 and 46: Delivering Our PlansImproving the P
Page 47 and 48: As stroke is the third largest caus
Page 49 and 50: Table: Environmental Performance in
Page 51 and 52: Our Future PlansStrategic OverviewI
Page 53 and 54: Continuous ImprovementDuring 2009 t
Page 57 and 58: Effective risk and performancemanag
Page 60 and 61: The Board of Directors comprises se
Page 63 and 64: Profile of the BoardVoting members
Page 65 and 66: Malcolm Faulkner (Non-Executive Dir
Page 67 and 68: Nick Grimshaw (Director of Human Re
Page 69 and 70: Council of GovernorsThe Council of
Page 71 and 72: STAFF ELECTED GOVERNORSROLEClass 1
Page 73 and 74: NameStaff GovernorsDr Tom KaneSam W
Page 75 and 76: Governor Attendance - Membership Co
Page 77: MembershipOver the past 12 months,
Page 81 and 82: Audit CommitteeRole of the AuditCom
Page 83 and 84: • Consideration of alternative me
Page 85 and 86: Remuneration ReportThe membership o
Page 87: Salary and pension entitlements of
Page 90 and 91: “I would like to compliment the s
Page 92 and 93: Part 1: Quality Narrative1.1 A Stat
Page 94 and 95: 2.1 Progress of Performance onQuali
Page 96 and 97: Graph 3Clostridium DifficileNumber
Page 98 and 99: Reducing Medication errors by 50% b
Page 100 and 101: 100Audit ImprovementFor all prescri
Page 103 and 104: Coronary Artery Bypass GraftSurgery
Page 105 and 106: Heart FailureMeasureOct 08 -Dec 08T
Page 107 and 108: Table 2 identifies actions to be ta
Page 109 and 110: Improving Outcomes For Patients Who
Page 111 and 112: Improving Local Patient ExperienceS
Page 113 and 114: Graph 11Overall Trust NCI Performan
Page 115 and 116: The national clinical audits and na
Page 117 and 118: The Clinical Audit Committee is pro
Page 119 and 120: Following the Care Quality Commissi
Page 121 and 122: Part 3 QualityImprovement Prioritie
Page 123 and 124: 3.1 Overview of Performanceof the T
Page 125 and 126: Statement from External Agencies1.1
Page 127 and 128: Glossary of abbreviationsPage No. A
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Glossary of TermsPage No. Abbreviat
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Annex C: Statement in respect of In
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The Audit Committee is a sub-commit
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4.11 Annual Quality ReportThe Direc
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• Comments made by External Audit
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• adequate accounting records hav
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Annex E: Accounts for the periodApr
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STATEMENT OF COMPREHENSIVE INCOME F
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STATEMENT OF CHANGES IN TAXPAYERS
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1. Accounting policies and otherinf
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Held for sale assetsAssets intended
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Gains and losses recognised in the
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The charge is calculated at the rea
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2. Operating segments2009/10 Medici
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4. Other Operating IncomeYear ended
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5.4 Operating leasesAs lessee5.4.1
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7. Gains/(losses) on disposal of as
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11. Property, plant and equipmentPr
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12. Capital commitmentsCommitments
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15. Other financial assets31st Marc
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20. Provisions20.1 Provisions analy
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22. ContingenciesContingent liabili
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26. Related party transactionsBlack
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27. Transition to IFRS - first time
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April 1st 2009 to March 31st 2010

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