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K-Food Trend
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The Secret of 2PM’s Healthy Bodies, “Dark Vinegar Drink”
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Mischievous Cute Girl Group Crayon Pop’s Vinegar Beverage:
“Drinking Vinegar”
the lowest in calories (20kcal/25ml) among all the
vinegar beverages on the Korean market.
safety of our products, I will do my best to expand the
export volume.”
The powerful dance, fantastic performance, and
charisma earned 2PM the nickname “beasts”. In contrast
to the strength of their muscles, their faces are
lovely and delicate, so they must be humans. But then,
where does their power come from? Taek-yeon answered
the question. He said: “After exercising and
dancing, I always drink Sempio’s Dark Vinegar
Drink”. Jun-ho added: “A glass of cold Sempio’s
Dark Vinegar Drink in the morning, a glass in the
evening, and a glass at 2pm relieve my fatigue.”
The strongest point of the favorite vinegar beverage
of 2PM is the main ingredient - brown rice. According
to a staff member of Sempio, “the Dark Vinegar
Drink is often called the king of vinegars because
brown rice makes it richer than regular vinegars in
amino acids, vitamins, and minerals. The news that
residents of a village in Kagoshima, which is famous
for the longevity of its residents, drink dark vinegar also
puts our product into the spotlight.” To further improve
the product, Sempio reinforced it with Vitamin
E. As an antioxidant, vitamin E is effective at preventing
aging and cardiovascular disorders. The low-calorie
dark vinegar drink “Prune Vinegar Drink” has also
been released. The product contains half the calories
of the original Dark Vinegar Drink, and in general is
Inquiries Sempio Foods Company
Tel +82-2-3393-5460
Website http://www.sempio.com/eng/
Even though Crayon Pop is new to the Korean pop
world, they demonstrated exceptional skills at the debut.
A Japanese company with a 120-year history immediately
chose the girl group as models.
What’s the appeal of Crayon Pop? The answer is
the vinegar beverages that they drink. The product,
entitled “Drinking Vinegar,” comes in several flavors
- persimmon, pomegranate, and apple. It is the first
vinegar beverage to use collagen and it’s selling like
hotcakes in department stores, drugstores, and major
supermarkets in Tokyo, Japan.
The beverage with persimmon flavor is made with
the Cheongdo flat persimmon, a fruit with high sugar
and vitamin C content that grows in Cheongdo-gun,
Gyeongbuk Province.
All the types of Drinking Vinegar are rich in dietary
fiber and oligosaccharide. No MSG or other
chemicals or preservatives are used.
According to a staff member of Sajo Haepyo, “Our
product is often called the refreshing vinegars because
Crayon Pop’s bubbly image makes it fresher than
regular vinegars. Armed with the high quality and
Inquiries Sajo Haepyo
Tel +82-2-3470-6000
Website http://hp.sajo.co.kr/eng/index.asp
20 Korea AgraFood
Issue 206 Nov. 2012
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