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Fresh Food _ Sweet Persimmon<br />

We are very very happy, when we <strong>co</strong>me<br />

up smelling like a rose or get pennies<br />

from heaven. But the same thing happens<br />

when we dis<strong>co</strong>ver a delicious dish outside of a<br />

famous restaurant.<br />

Suncheon sweet persimmons are not that famous.<br />

But once you try eating them, you’ll feel as if you just<br />

got pennies from heaven.<br />

High Sugar and Juicy<br />

Contents<br />

The Secret Treasure - High<br />

Quality<br />

Suncheon<br />

Sweet<br />

Persimmon<br />

Export to Malaysia and Thailand<br />

Positive Response from the Buyers<br />

Sweet Persimmon Cultivated in Suncheon<br />

Since 1910Average Production Is 800<br />

Tons<br />

Persimmons are grown everywhere in Korea, but<br />

Gyeongsangnam-do (the province where Changwonsi,<br />

Gimhae-si, Jinju-si, and Sacheon-si are located) is<br />

the largest producer of the fruit, with output totaling<br />

60 percent of all the Korean persimmons.<br />

Its brand name, Jinyeong Sweet Persimmon, is familiar<br />

to every Korean. If <strong>co</strong>mpared to<br />

Gyeongsangnam-do, the production of Suncheon-si<br />

in Jeollanam-do (800 tons on average) is relatively<br />

small. Nevertheless, the taste and output are not always<br />

in direct proportion. The Suncheon area has<br />

been cultivating sweet persimmon since 1910 and 80<br />

percent of the fruit produced there boasts the prime<br />

quality in every aspect - sweetness, juiciness, crispiness,<br />

and storability. For this reason, almost everyone<br />

who has tried a Suncheon sweet persimmon, especially<br />

the natives of Jeollanam-do, can’t forget its taste.<br />

Last year, the persimmon farms of Suncheon were<br />

chosen as “model farms of top quality fruit” by the<br />

Rural Development Administration (RDA), and the<br />

cultivation of Suncheon sweet persimmon has been<br />

enhanced with fertilization by bees and environmental<br />

improvement. The changes were made in order to<br />

increase the <strong>co</strong>mpetitiveness of Korean farmers in<br />

producing high quality fruit.<br />

State of the Art Distribution<br />

FacilitiesSuncheon Combination Union<br />

Joint Enterprise. Co., Ltd.<br />

Suncheon sweet persimmon is distributed by<br />

Suncheon Combination Union Joint Enterprise. Co.,<br />

Ltd, which is a joint enterprise established in 2007 by<br />

three <strong>co</strong>operatives (Suncheon NH Agricultural<br />

Cooperative, Suncheon Horticultural NH Agricultural<br />

Cooperative, and Byeollyang NH Agricultural<br />

Cooperative).<br />

The <strong>co</strong>mpany is the main producer in the Suncheon<br />

area with total output reaching 25 percent (200 tons)<br />

of all Suncheon sweet persimmons.<br />

Suncheon Combination Union Joint Enterprise.<br />

Co., Ltd. is equipped with state-of-the-art facilities<br />

such as sorting machines, a low temperature ware-<br />

Sweet persimmon<br />

farms in<br />

Suncheon area<br />

(left)<br />

A farmer picks a<br />

sweet persimmon<br />

24 Korea AgraFood<br />

Issue 206 Nov. 2012<br />

25

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