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Theme _ Korean Processed Rice Foods<br />

Delicious Makeover of<br />

Korean Rice<br />

A processed rice food market is growing rapidly in Korea<br />

owing to the increasing number of single and the families<br />

where both spouses work. With the sticky and elastic taste<br />

of the newly-<strong>co</strong>oked rice, HAC’s frozen rice products are<br />

sufficient for one meal<br />

Korean rice has infinite<br />

transformations. It can<br />

be<strong>co</strong>me tteok (rice cake),<br />

cereal, bread, snacks,<br />

noodles, and so on.<br />

Top 4 Reliable, High-End Korean Processed Rice Foods<br />

<br />

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Rice is rich in dietary fiber as well as in protein,<br />

fat, and vitamins. What’s more, its<br />

high digestion-absorption rate makes it a<br />

good food to prevent obesity, a high cholesterol level,<br />

and diabetes. A number of recent studies demonstrated<br />

that the test results of students who regularly have<br />

rice for breakfast are 5 percent better on average than<br />

those of the students who do not. As the nutritional<br />

excellence of rice has been clearly shown by these<br />

studies, Korean <strong>co</strong>nsumers in great numbers are moving<br />

away from the products that use imported wheat<br />

and are looking for processed foods that use rice.<br />

The Korea Rice Foodstuff Association (KRFA) selects<br />

the “Top 10 of the High-end Processed Rice<br />

Foods” every year and provides information on reliable<br />

processed rice products to Korean <strong>co</strong>nsumers.<br />

The KRFA evaluates the rice-processed foods that<br />

use over 30 percent rice in terms of taste, package design,<br />

potential for expanded demand, and awareness.<br />

A <strong>co</strong>mbination of methods including evaluations by<br />

experts, <strong>co</strong>nsumers, and peers is being used. In this issue,<br />

introduces <strong>co</strong>nsumers overseas<br />

to processed rice foods produced for export<br />

among the high-end Korean processed rice foods.<br />

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8 Korea AgraFood Issue 206 Nov. 2012 9

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