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Theme _ Korean Processed Rice Foods<br />
Delicious Makeover of<br />
Korean Rice<br />
A processed rice food market is growing rapidly in Korea<br />
owing to the increasing number of single and the families<br />
where both spouses work. With the sticky and elastic taste<br />
of the newly-<strong>co</strong>oked rice, HAC’s frozen rice products are<br />
sufficient for one meal<br />
Korean rice has infinite<br />
transformations. It can<br />
be<strong>co</strong>me tteok (rice cake),<br />
cereal, bread, snacks,<br />
noodles, and so on.<br />
Top 4 Reliable, High-End Korean Processed Rice Foods<br />
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Rice is rich in dietary fiber as well as in protein,<br />
fat, and vitamins. What’s more, its<br />
high digestion-absorption rate makes it a<br />
good food to prevent obesity, a high cholesterol level,<br />
and diabetes. A number of recent studies demonstrated<br />
that the test results of students who regularly have<br />
rice for breakfast are 5 percent better on average than<br />
those of the students who do not. As the nutritional<br />
excellence of rice has been clearly shown by these<br />
studies, Korean <strong>co</strong>nsumers in great numbers are moving<br />
away from the products that use imported wheat<br />
and are looking for processed foods that use rice.<br />
The Korea Rice Foodstuff Association (KRFA) selects<br />
the “Top 10 of the High-end Processed Rice<br />
Foods” every year and provides information on reliable<br />
processed rice products to Korean <strong>co</strong>nsumers.<br />
The KRFA evaluates the rice-processed foods that<br />
use over 30 percent rice in terms of taste, package design,<br />
potential for expanded demand, and awareness.<br />
A <strong>co</strong>mbination of methods including evaluations by<br />
experts, <strong>co</strong>nsumers, and peers is being used. In this issue,<br />
introduces <strong>co</strong>nsumers overseas<br />
to processed rice foods produced for export<br />
among the high-end Korean processed rice foods.<br />
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8 Korea AgraFood Issue 206 Nov. 2012 9