building a tactical revitalization plan for downtown albany

MEET P.U.M.A.
Progressive Urban Management Associates (P.U.M.A.) is a national leader in advancing downtown and
community development. We advise clients on a wide range of management, marketing, financial and
implementation tactics that help communities and organizations thrive.
Erica Heller, AICP
Senior Associate
Anna Jones
Vice President
Brad Segal
President
Rena Masten Leddy
Vice President
Pamela Phox
Market Analyst
Brad Segal has nearly 30 years of downtown management and community development experience as both a practitioner
and consultant. He is one of the nation’s leading authorities on downtown trends and issues, strategic planning for
organizations involved in downtown and community development, and creating and renewing business improvement
districts. Prior to establishing P.U.M.A., he designed and managed economic development programs as senior director
of the Downtown Denver Partnership. He is currently serving his third term on the board of directors of the International
Downtown Association and is a past president of Downtown Colorado, Inc. Brad has been a featured speaker on downtown
issues in regional, national and international forums.
Since 2000, Anna Jones has managed P.U.M.A. community development, downtown planning and business improvement
district projects. Her specialties include community outreach, plan development, public policy formation and business
improvement district creation. Prior to joining P.U.M.A., Anna had 10 years experience in legal settings as an investigator
and paralegal. She also spent several years working in Sri Lanka as a Peace Corps volunteer. Anna currently serves as a
mayoral-appointed member of the Denver Planning Board. She has also served as co-chair of the East Colfax planning
process in Denver, which led to the first comprehensive citywide rezoning in nearly 50 years. She is a board officer with
Downtown Colorado, Inc. and an active volunteer in a variety of community development organizations.
Rena Masten Leddy has nearly 20 years of downtown management experience as both a practitioner and consultant.
Her specialties include business improvement district (BID) feasibility, formation and renewal as well as the operations
of downtown organizations, including strategic planning, public space management, marketing, event planning, and
program development. Prior to joining P.U.M.A., Rena worked more than a dozen years in management positions with
BIDs, including serving as the executive director for downtown organizations in New Haven, Conn. and Portland, Maine.
She has also been the vice president of a downtown-focused consulting firm based in California. She is an active member
and featured speaker for both the International Downtown and California Downtown Associations.
Pamela Phox, at P.U.M.A. since 2001, has extensive experience in market research, survey design and project management.
Pamela manages all market evaluations for downtown and community planning efforts, including economic profiles,
retail leakage analyses and consumer surveys. Prior to joining P.U.M.A., Pamela created and managed the market research
program of the Downtown Denver Partnership. This program, which includes a wide variety of real estate and economic
data, is viewed as the premier model for downtown management organizations throughout the nation. Prior to her
work at the Partnership, Pamela provided research and program support for a variety of community-based organizations.
Erica Heller, AICP, has expertise in urban renewal and revitalization, neighborhood involvement, sustainability planning,
and tailored district development standards. Erica has more than a dozen years of experience in economic development
and planning. Prior to joining P.U.M.A., she worked for Clarion Associates, a consulting firm assisting communities to
craft planning and land use regulations. Before that, she was a redevelopment specialist for the Lakewood Reinvestment
Authority and a neighborhood planner for the City of Lakewood, Colo. Erica has published and spoken on the topics of
neighborhood involvement strategies and planning regulations for alternative energy development and she currently
serves on the board of directors of the Colorado Chapter of the American Planning Association.
Full resumes for each team member can be downloaded at pumaworldhq.com