REQUESTFORQUALIFICATI ONS Building a Tactical Revitalization ...

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SCOPE OF SERVICES a crowdsourcing concept. As part of the process we would gather ideas, vet and select the most promising concepts, and refine and integrate them in the plan. This would not only lead to greater acceptance but would also increase the pool of ideas from which we can draw dramatically. To incentivize people to participate, we would offer to mention finalists in the final document or offer a small financial reward. 4.b. Advisory Working Groups A series of Advisory Working Groups (AWG) may be used to focus on specific topics of interest and/or concern in the community. The AWG methodology, implemented successfully by ASC for such projects as the NYSDOT Tappan Zee Bridge/I-287 Environmental Alternatives Analysis Review, provides stakeholders with an informal opportunity to meet on specific topics of concern with project experts. AWGs are unofficial groups designed to foster dialogue, build a common understanding, and establish a commitment to project transparency. AWGs will meet at regular intervals and consist of local stakeholders that have a specific expertise or interest (i.e., The Center for Economic Growth, Parks & Trails New York, Albany Center Galleries, and The Egg Center for the Performing Arts) and others. The consultant team may also conduct public charrettes, collaborating with groups of stakeholders, planners and designers to explore and solve design issues throughout the process. Hosting public charrettes may assist the team in developing new and innovative design options, identify and solve problems and offers stakeholders a more hands-on approach, providing them with an additional opportunity to participate in the outreach and engagement process. 5. COMMUNICATION The following avenues may be used to facilitate project communication: • Project Identity/Branding—ASC will work with the consultant team and the CAC to create a memorable project identity. Branding the Downtown Albany and Corning Preserve development effort will enhance visibility of the project and promote public involvement. The consultant team may elect to engage community groups or project partners in the development of branding for the project, developing an overarching message, and a consistent look and feel for all outbound communications that is a reflection of the community vision. • Project Website/webpage—A user-friendly website can assist the CAC and the AKRF Team as the communication hub from information regarding the project. It can be the repository for project material, meeting notices and ideas. Materials will adhere to Section 508 Accessibility requirements to enable people with disabilities access to uploaded documentation, meeting notices, and other posted materials. • Social Media—The team may take advantage of social media tactics in distributing project-specific information to a larger, key audience and eliciting feedback from the broader community. Using approved social media applications, such as Facebook or Twitter, will allow participants and team members to be kept up to date on meetings, project progress, and will allow for comments by stakeholders. Interactive outreach techniques such as crowd sourcing surveys and webinars can be used to engage a broader audience. • E-mail Notifications—A project list can be developed with opt-in opportunities at meetings, focus groups, and on the project website to receive regular email updates. The use of an online distribution service, such as Constant Contact, offers the team an opportunity to reach potentially large numbers of stakeholder groups with timely information on meetings, project progress and developments. • Media Relations—ASC has worked in the Albany media market for years and can assist in developing and implementing an effective media relations strategy for the project. It will be carefully coordinated with between the AKRF team and the CAC to ensure protocols are established and implemented for media interaction. Media Proposal For Capitalize Albany Corporation RFP for Building a Tactical Revitalization Plan for Downtown Albany, NY 17
SCOPE OF SERVICES relations tactics may include as approved, media advisories, press releases, letters to the editor, Op-Ed’s, press conferences, scheduling interviews, media avails, events held at important milestones, etc. For the purpose of creating an effective media plan, we have assumed that different media markets will view the outreach process with differing degrees of priority, as reflected below: ▶▶The Albany media market will view every milestone as news and will likely devote more comprehensive coverage to these project efforts. Those markets will likely require project updates on a more frequent and systematic basis. Inclusion in email notification process may prove useful for this frequency of updates. ▶▶Surrounding media markets, such as those in Troy, Rensselaer, Latham, and Colonie will approach the milestones more selectively, probably viewing the start of the effort, major milestones, and its conclusion as the critical chapters worthy of coverage. Markets farther south, such as those in Kingston and Hudson, may also find interest in the development project as there is a commuter base heading north to Albany, especially to State Offices. • Potential Communication Tools: ▶▶Website/webpage ▶▶E-survey tools Mind Mixer, Survey Monkey ▶▶Social media ▷▷Facebook page ▷▷Pinterest ▷▷Crowd sourcing ▶▶E-mail outreach blasts ▶▶Media relations ▷▷Press releases ▷▷Media advisories ▷▷Milestone events as approved ▶▶Competing business areas DELIVERABLES: ▷▷ Stakeholder Engagement/communications/messaging plan: ▷▷ Execution of stakeholder engagement plan ▷▷ Summary of stakeholder feedback ▷▷ Ongoing media interaction during course of the project ▷ ▷ Potential Optional Deliverables: Public Charrette; Website/social media/crowd sourcing, Media relations plan 18 Proposal For Capitalize Albany Corporation RFP for Building a Tactical Revitalization Plan for Downtown Albany, NY
Page 1 and 2: REQUEST FOR QUALIFICATIONS Building
Page 5: TABLE OF CONTENTS Letter of Submitt
Page 8 and 9: OUR UNDERSTANDING AND GOALS FOR THE
Page 10 and 11: PROJECT APPROACH AND METHODOLOGY CO
Page 12 and 13: PROJECT APPROACH AND METHODOLOGY ST
Page 14 and 15: SCOPE OF SERVICES TASK A: EXISTING
Page 16 and 17: SCOPE OF SERVICES Building Block #3
Page 18 and 19: SCOPE OF SERVICES • Identify best
Page 20 and 21: SCOPE OF SERVICES TASK B: STAKEHOLD
Page 24 and 25: SCOPE OF SERVICES TASK C: VISION AN
Page 26 and 27: SCOPE OF SERVICES 3. ADVISORY WORKI
Page 28 and 29: SCOPE OF SERVICES D. Submit Project
Page 30 and 31: SCOPE OF SERVICES • Linkages to a
Page 32 and 33: SCOPE OF SERVICES ▶▶Submitting
Page 34 and 35: SCOPE OF SERVICES TASK F: WOW FACTO
Page 36 and 37: TEAM OVERVIEW The AKRF Team has add
Page 38 and 39: Proposal For Capitalize Albany Corp
Page 40 and 41: FIRM DESCRIPTION l A RANGE OF EXPER
Page 42 and 43: Wheeling Heritage Port l Wheeling,
Page 44 and 45: Ithaca Commons Town Center l Ithaca
Page 46 and 47: Sunbury Riverfront Park l Sunbury,
Page 48 and 49: Wilkes-Barre River Common l Wilkes-
Page 50 and 51: Charleston Waterfront Park l Charle
Page 52 and 53: Phyllis W. Smale Riverfront Park l
Page 54 and 55: Central Indianapolis Riverfront l I
Page 56 and 57: The core elements of the master pla
Page 58 and 59: Gina Ford, ASLA l Principal, Landsc
Page 60 and 61: Mark O. Dawson, FASLA l Principal L
Page 62 and 63: Mark O. Dawson, ASLA l Principal, L
Page 64 and 65: Laura Marett, ASLA l Associate Land
Page 66 and 67: Firm Introduction Introduction Esta
Page 68 and 69: Peter M. Conway, RLA, ASLA Principa
Page 70 and 71: Corning Preserve Waterfront Revital
Page 72 and 73:
Hudson River Way Pedestrian Bridge
Page 74 and 75:
References The following references
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in attracting positive press and co
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CITYCENTER DC LOCATION Downtown Was
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KARIN BACON RESUME Specializing in
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including the WTC memorial plaza in
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management structure and provided o
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BROOKSIE HUGHES Event Producer Broo
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IDA, 2002,2003 - Bryant Park Holida
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Carlyle Community Development Corpo
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ANNE MARIE CORBALIS Senior Media/Pu
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AKRF REFERENCES QUINCY CENTER ECONO
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References: Garland Strategic Plan,
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REFERENCES 1‐ Public Relations an
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REFERENCES CITYACTIVATORS INC. Proj
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ESTIMATED FEES Our fees and expense
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TITLE Proposal for the Town of Rive
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