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MYANMAR BUSINESS SURVEY: DATA ANALYSIS AND POLICY IMPLICATIONS<br />

sampling frame were available to the survey team.<br />

Consequently, convenience, snow-balling and seminar<br />

sampling methods, 7 all of which are non-probability<br />

sampling methods, were used to minimize the cost of<br />

the survey while maximizing the number of responses<br />

and the accuracy of the survey. 8 The survey consisted<br />

of pre-appointed onsite interviews by trained personnel<br />

to enhance the quality of the data collection while<br />

increasing the response rate. Interview guides were<br />

prepared for the interviewers and updated from time<br />

to time as data collection progressed.<br />

A large sample was targeted (i.e., at least 2 500 firms)<br />

in order to achieve a reasonable representation of the<br />

business sector in <strong>Myanmar</strong>. All 14 States/Regions and<br />

Nay Pyi Taw Union Territory, the capital of <strong>Myanmar</strong>,<br />

were covered by the survey. Specifically, the survey<br />

was administered in the capital of each State/Region. 9<br />

Events such as press conferences and meetings<br />

with business associations were also frequently held<br />

to inform the business communities in <strong>Myanmar</strong> of<br />

the business survey in advance and to seek their<br />

cooperation. The survey team also contacted local<br />

chambers of commerce and industry to inform them<br />

of the survey and to request collaboration.<br />

One potential drawback of this survey is that the<br />

sample is not strictly representative in a statistical sense,<br />

although it covers a very large number of firms in all<br />

geographic locations. As mentioned above, the unique<br />

circumstances of <strong>Myanmar</strong> have made information on<br />

businesses a scarce commodity. Information on the<br />

total business population and its district characteristics<br />

does not exist, making conventional sampling methods<br />

unviable. In fact <strong>Myanmar</strong> has only recently completed<br />

its first census in more than 30 years. Furthermore,<br />

several key sectors and enterprises are still controlled<br />

by the public sector and its associates which make<br />

access challenging for international surveys such as the<br />

present survey. As a result, even the best sampling<br />

methods would likely introduce unintentional bias.<br />

Although the sample may not, strictly speaking, be<br />

representative, it still provides the most comprehensive<br />

view currently available of the situation on the ground<br />

for many firms in <strong>Myanmar</strong>.<br />

Survey team<br />

The 120-member survey team comprised members<br />

from UMFCCI as well as advisors from ESCAP and<br />

OECD. In total, it included 15 task force executives,<br />

two international advisers, one executive director, one<br />

project manager, two survey team assistants, five area<br />

managers, 94 volunteers. The detailed survey team<br />

structure is shown in figure 2.1.<br />

One three-day training workshop was conducted for<br />

the project manager and the area managers by the<br />

ESCAP adviser at UMFCCI in early December 2013.<br />

Then more than 100 volunteers, or interviewers, were<br />

recruited by project and area managers in different<br />

cities/towns across <strong>Myanmar</strong> and given intensive<br />

training. In late December 2013 and January 2014,<br />

a total of 16 training sessions were conducted by<br />

the managers in different cities and towns for the<br />

interviewers.<br />

Data collection<br />

Data collection was started in the first week of January<br />

2014 when the printed questionnaire (in both Burmese<br />

and English) was distributed to the area managers,<br />

who then assigned teams of trained volunteers to<br />

conduct interviews in their designated areas or cities.<br />

Even though there were more than 110 volunteers in<br />

January 2014, some of them were dismissed due to<br />

the lack of competency in conducting interviews. The<br />

project had employed 94 volunteers or interviewers,<br />

including some team leaders, by the end of data<br />

collection in the second week of March 2014. Either<br />

a Burmese or an English questionnaire was used for<br />

the interview, according to the interviewee’s preference;<br />

however, the English version was typically used for<br />

foreigners or foreign enterprises. If requested, the<br />

interactive form of the questionnaire was distributed<br />

by hand or email to informants, usually larger firms<br />

or foreigners, and collected later.<br />

To ensure the effectiveness and efficiency of the data<br />

collection, a two-day training workshop on survey<br />

methodology was organized in Bangkok at the end<br />

of January 2014 by ESCAP for all the survey team<br />

managers. During the workshop, difficulties and<br />

challenges faced by the survey team in the field were<br />

14

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