Deep Shift Technology Tipping Points and Societal Impact
WEF_GAC15_Technological_Tipping_Points_report_2015
WEF_GAC15_Technological_Tipping_Points_report_2015
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<strong>Shift</strong> 2: Our Digital Presence<br />
The tipping point: 80% of people with a digital presence on the internet<br />
Expected date: 2023<br />
By 2025: 84% of respondents expected this tipping point will have occurred<br />
Having a presence in the digital world has evolved rapidly in the past 20 or more years. Just 10 years ago, it meant having<br />
a mobile phone number, email address <strong>and</strong> perhaps a personal website or a MySpace page.<br />
Now, people’s digital presence is regarded as their digital interactions, <strong>and</strong> traces through a multitude of online platforms<br />
<strong>and</strong> media. Many people have more than one digital presence, such as a Facebook page, Twitter account, LinkedIn profile,<br />
Tumblr blog, Instagram account <strong>and</strong> often many more.<br />
In our increasingly connected world, digital life is becoming inextricably linked with a person’s physical life. In the future,<br />
building <strong>and</strong> managing a digital presence will become as common as when people decide how to present themselves to<br />
the world everyday through fashion, words <strong>and</strong> acts. In that connected world <strong>and</strong> through their digital presence, people<br />
will be able to seek <strong>and</strong> share information, freely express ideas, find <strong>and</strong> be found, <strong>and</strong> develop <strong>and</strong> maintain relationships<br />
virtually anywhere in the world.<br />
Positive impacts<br />
––<br />
Increased transparency<br />
––<br />
Increased <strong>and</strong> faster interconnection between<br />
individuals <strong>and</strong> groups<br />
––<br />
Increase in free speech<br />
––<br />
Faster information dissemination/exchange<br />
––<br />
More efficient use of government services<br />
Negative impacts<br />
––<br />
Privacy/potential surveillance<br />
––<br />
More identity theft<br />
––<br />
Online bullying/stalking<br />
––<br />
Groupthink within interest groups <strong>and</strong> increased<br />
polarization<br />
––<br />
Disseminating inaccurate information (the need for<br />
reputation management); echo chambers 3<br />
––<br />
Lack of transparency where individuals are not privy to<br />
information algorithms (for news/information)<br />
Unknown, or cuts both ways<br />
––<br />
Digital legacies/footprints<br />
––<br />
More targeted advertising<br />
––<br />
More targeted information <strong>and</strong> news<br />
––<br />
Individual profiling<br />
––<br />
Permanent identity (no anonymity)<br />
––<br />
Ease of developing online social movement (political groups, interest groups, hobbies, terrorist groups)<br />
The shift in action<br />
The point when most people will have at least one digital presence is soon approaching, given that the world already has<br />
more than 2 billion smartphone users 4 , <strong>and</strong> that social media companies are prevalent with growing online populations,<br />
such as Facebook’s 1.4 billion users 5 (larger than the population of China). In turn, quoted from wiredFINANCE:<br />
Digital strategy <strong>and</strong> the integration of digital technologies into companies’ strategies <strong>and</strong><br />
operations in ways that fundamentally alter the value chain is emerging as a significant<br />
source of competitive advantage <strong>and</strong> driving dramatic changes in the products <strong>and</strong> services<br />
companies bring to market, as well as how they do business<br />
In “Your Digital Presence is a Valuable Asset”, Alan Radding, wiredFINANCE, 30 August 2013, http://businessfinancemag.com/blog/your-digital-presencevaluable-asset<br />
<strong>Deep</strong> <strong>Shift</strong> - <strong>Technology</strong> <strong>Tipping</strong> <strong>Points</strong> <strong>and</strong> <strong>Societal</strong> <strong>Impact</strong><br />
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