OVATION AWARDS

awards 2011 issue 

Communicator 

OVATION 

AWARDS 

2 

5 

19 

A STAND OUT NIGHT AT THE 

2011 OVATION AWARDS 

4 

OVATION Awards Get Social 

2010 Communicator of the Year: 

ING Direct’s Peter Aceto 

9 

6 

Public Relations has a new face, 

and she’s only just getting started. 

Paul Nguyen steps up in his community and 

7 wins the Bobbie Resnick Philanthropy Award 

8 

JUDGES 

Winners List 

SPONSORS/THANK YOU 

20 

OVATION Committee Members

A STAND 

OUT NIGHT 

AT THE 2011 

When the call went out to Greater Toronto Area communicators 

to Step Up! Stand Out! for the 2011 IABC/Toronto OVATION 

Awards, they did just that. It was another record-breaking 

year for the OVATION Awards with the highest number of 

entries, awards and Gala attendees since the inception of 

the awards program 26 years ago. 

“ This campaign helped bring Crohn’s and Colitis, an illness 

that has not traditionally been discussed, to the attention 

of the media,” said Jacqueline Waldorf, Manager, Marketing 

and Communications, Crohn’s and Colitis Foundation of 

Canada. “This award will help our organization push more 

boundaries and be more creative in continuing to raise 

the profile of this issue.” 

MC Lee Smart, Second City 

Communications 

OVATION 

AWARDS 

Toronto is the largest IABC Chapter in 

the world, so it’s not surprising that the 

OVATION Awards continue to be a 

success. This year’s OVATION Awards 

showcased some of the finest creative 

and innovative communications locally, 

and perhaps, in the world. 

“With each passing year we continue 

to be amazed by the creativity and 

professionalism demonstrated by the 

entries, making the judging process 

all the more difficult,” said Brigette 

Kocijancic, ABC, VP, Accreditation and 

Standards, IABC/Toronto. “Fortunately, 

we have a large community of senior 

communicators who graciously volunteered 

their expertise and time to judge 

the entries. A sincere thank you to the 

53 judges who helped manage this year’s 

record-breaking number of entries.” 

There was excitement and anticipation 

in the air as the awards were presented 

at the OVATION Gala on Wednesday, 

May 25, 2011, at the Liberty Grand 

in Toronto. Gala host Lee Smart, from 

Second City Communications, kept 

more than 300 attendees entertained 

as IABC/Toronto President Carrie 

MacAfee presented the awards. In total, 

88 OVATION Awards were presented, 

including 34 Awards of Excellence, 

48 Awards of Merit, five Awards of Distinction 

and the People’s Choice Award. 

This year, people were invited to tweet 

about the Gala using #IABCtoronto, and 

their tweets appeared live on several tweet 

walls. Based on the buzz on Twitter, one 

of the highlights of the Gala was 

definitely the music. IABC/Toronto 

Executive Vice President Trell Huether 

selected songs to match each of the 

entries. The only place to hear such a 

variety of classic songs—new and old 

—on a Wednesday night in Toronto 

was at the Liberty Grand. 

Yet another record was broken this year 

with the highest ever number of votes 

for the People’s Choice Award. Based on 

votes from IABC/Toronto members, 

the award went to Strategic Objectives 

and the Body Shop for their campaign 

entitled “The Body Shop ‘Stop Sex 

Trafficking of Children and Young 

People’ Petition.” 

“We are inspired by the support the 

members of IABC/Toronto have shown 

us and the Body Shop to help stop the 

sex trafficking of children and young 

people,” said Judy Lewis, Co-founder 

and Executive Vice-President, Strategic 

Objectives. “This award shows the power 

of PR and the strength of communications 

in creating positive changes in 

our world.” 

Strategic Objectives was also awarded the Award 

of Distinction for Large Agency of the Year. With 

three Awards of Excellence and four Awards of 

Merit, the team at Strategic Objectives continues 

to raise the bar for communications excellence. 

They also partnered with first-time entrant, the 

Crohn’s and Colitis Foundation of Canada, to 

win two OVATION Awards for their campaign 

entitled “Crohn’s and Colitis Awareness Month”. 

“This campaign helped bring Crohn’s and Colitis, 

an illness that has not traditionally been 

discussed, to the attention of the media,” said 

Jacqueline Waldorf, Manager, Marketing and 

Communications, Crohn’s and Colitis Foundation 

of Canada. “This award will help our organization 

push more boundaries and be more 

creative in continuing to raise the profile of 

this issue.” 

Rogers Communications took home the Award 

of Distinction for Corporate Communications 

Department of the Year, winning three Awards 

of Excellence and three Awards of Merit. With 

wins in categories ranging from Special Events 

to Social Media, Rogers Communications 

demonstrated that they really stand out. 

For the second year in a row, the Award of 

Distinction for Mid-sized Agency of the Year 

went to Argyle Communications with three 

Awards of Excellence and three Awards of 

Merit. Adding to the high for the Argyle 

team was a door prize for best dancing. 

A special thanks to the 2011 OVATION Award 

sponsors News Canada, CNW Group, Fusion 

Design Group and The Canadian Press Images. 

The success of the OVATION Awards would 

not be possible without their generous support. 

The OVATION Awards may be over for 

another year, but it’s never too early to start 

thinking about next year. Check out the 

2011 OVATION Winning Entries Booklet, 

where you can view 30 of the winning entries to 

see what it takes to win an OVATION Award. 

It is available at http://toronto.iabc.com/ 

By Jill Noble 

@ArgylePR 

An award for having fun! RT @IABCtoronto 

It’s official. Congrats to @ArgylePR for best 

#IABCtoronto #OVATION dance moves as 

voted by tweeps! 

2 AWARDS 2011 Communicator http://toronto.iabc.com/ http://toronto.iabc.com/ Communicator AWARDS 2011 3

President’s 

Message 

As social media flourishes, it would seem that everyone has 

something to say and they want to say it to a lot of people, 

immediately. With all of these voices competing for an audience, 

our role as communicators surges in importance. We need 

to rise above the clamor, give it shape and make it meaningful. 

As this year’s OVATION Awards theme indicates, we need to 

Step Up! Stand Out! 

This special issue of the Communicator is dedicated to recognition 

and illustrates what a year of excellence IABC/Toronto has had. 

Peter Aceto of ING Direct Canada wowed us with his engaging 

and authentic dedication to communication and its integral 

role in leadership when he was named the IABC/Toronto 

Communicator of the Year. 

We then recognized OVATION Award winners—an impressive 

roster of diverse communicators who showed us how effective 

and strategic communication can also be cool and exciting. 

We also recognized Humber College student Regis Dudley 

as the IABC/Toronto Student of the Year, and Paul Nguyen 

received the Bobbie Resnick Philanthropy Award on behalf 

of Jane-Finch.com. 

In addition to the winners named in this issue, I’d like to thank 

and congratulate everyone who entered or nominated someone 

for one of these awards. While receiving praise and recognition 

may be easy, submitting entries is a significant endeavor. It takes 

an extra push of time and energy to summarize a project or a 

person’s work in a way that tells the judges a story and clearly 

shows them why that story matters. 

Thanks to the many IABC/Toronto volunteers who have worked 

so hard on the awards programs mentioned above. I know that 

you gave hours of your own time to make it happen. 

I also extend my sincere thanks to our sponsors, CIRA, News 

Canada, CNW, Fusion Design Group Inc., and The Canadian 

Press Images. 

Enjoy the stories in this issue of the Communicator. See what it 

takes to Step Up! Stand Out! 

Carrie MacAfee 

President, IABC/Toronto 

By Shawn Griffiths and Stephen Derksen 

OVATION Awards 

Get Social 

This year marked the first time that IABC/Toronto 

actively incorporated social media into the 2011 

OVATION Awards Gala. As part of the celebration, 

people were encouraged to congratulate deserving 

winners and thank sponsors in real-time using the 

#IABCtoronto hashtag. Tweets from the Greater 

Toronto Area’s top communicators were showcased 

live on seven large screens (Twitter Walls) to more 

than 300 people in attendance. 

Participation in the online conversation wasn’t limited to those in attendance 

either. In fact, that evening on Twitter, #IABCtoronto was trending 

as it was one of the most discussed topics in Toronto! 

Social media promotion also played an important role in securing a recordnumber 

of award entries leading up to the gala. IABC/Toronto members 

and non-members were invited to enter the program and register for the 

gala through Twitter, Facebook and LinkedIn. 

IABC/Toronto is looking forward to building on this year’s social media 

successes and hopes you will check-in at the 2012 OVATION Awards! 

Happy tweeting! 

Want in on the conversation? Follow @IABCtoronto on Twitter! 

Here’s a sampling of tweets during 

the most entertaining and interactive 

OVATION Awards Gala yet! 

@IABCtoronto (IABC/Toronto)and 

@directorpaul (Paul Nguyen): 

And Bobbie Resnick Philanthropy 

Award goes to..@directorpaul 

CONGRATS! Be inspired, check out 

http://jane-finch.com #OVATION 

@SO_pr (Strategic Objectives): 

SO PROUD! Strategic Objectives 

Wins #IABCtoronto Agency of 

the Year! http://ow.ly/53MBn #PR 

@WSCanada (Weber Shandwick 

Canada): 

@IABCtoronto we got the hint, 

we’re making some noooooiiiiiiiiiise! 

#IABCtoronto #OVATION 

@RogersBuzz (Rogers 

Communications): 

We’re thrilled Rogers just won 

seven #OVATION awards including 

Corporate Communications team 

of the year at #IABCtoronto gala. 

@robynlandau (Robyn Landau, 

Optimum PR): 

Bread and butter will go perfectly 

with our awards tonight 

@IABCtoronto #IABCtoronto 

@shawngriffiths (Shawn Griffiths, 

IABC/Toronto volunteer) and 

@mackenziekeller (Mackenzie 

Keller, Argyle Communications): 

It all started with the Macarena...RT 

@mackenziekeller: Loving the tunes 

tonight! #IABCtoronto #OVATION 

By Kristina Loschiavo 

2010 

Communicator of 

the Year Award 

Goes to Peter Aceto, 

ING Direct Canada 

Peter Aceto, President and CEO of ING DIRECT 

Canada places a very high value on connecting 

with people. His passion for communicating strategically 

and on a straightforward level has earned 

him IABC/Toronto’s 2010 Communicator of the 

Year (COTY) Award. 

Every year, IABC/Toronto recognizes a Greater 

Toronto Area leader who demonstrates exceptional 

communication leadership and has developed 

communication strategies that contribute to the 

ongoing success of an organization. Aceto’s commitment 

to strategic communication and innovation 

has helped ING DIRECT become Canada’s leading 

direct bank, since taking on the role of CEO in 2008. 

He has overseen the launch of employee communication 

and social media programs that have 

made it possible for ING DIRECT to play an 

active part in online communication and set new 

standards for communication in a traditionally 

conservative industry. 

“Peter Aceto is an innovative leader who understands 

the enormous value of engaging all of his 

audiences, both internal and external, through 

transparent and genuine communication,” said 

Carrie MacAfee, President, IABC/Toronto. “His 

passion for building a corporate culture based on 

trust and authenticity is not only inspiring, it gets 

tremendous business results.” 

On March 30, 2011 IABC/Toronto presented 

Aceto with the COTY Award at a special breakfast 

held in his honour. At the event, Aceto spoke 

about the need to communicate more quickly, 

more regularly and with more information, to 

large and diverse audiences. He noted that paying 

attention to social media and sharing on sites like 

Twitter have become essential business tactics, 

observing that many key audiences, including 

customers, or potential customers, are doing most 

of their communicating in the digital sphere. Aceto 

believes that business leaders must follow suit and 

do so in an authentic way that is meaningful to 

their audience. 

“People will listen and will engage when a leader or 

speaker is driven, believes in his or her cause and 

is passionate about making it real,” said Aceto. 

“Whether I am chatting with a customer at our 

call centre, or Tweeting with a THRiVE account 

holder, or delivering a speech to students at a 

business school, it all comes back to connecting 

people to that passion,” he said. “And it’s a passion 

my teammates at ING Direct Canada share.” 

To read more about Peter Aceto and the 

Communicator of the Year Award, visit: 

http://toronto.iabc.com/recognition/coty/ 

Each year, an open call is put out asking 

IABC/Toronto members and non-members to 

nominate a leader they think should be 

Communicator of the Year and to provide a 

rationale for their choice. The nominees are 

reviewed by a panel of past IABC/Toronto 

presidents, and the Communicator of the Year 

is chosen. 

Alan McKenzie Photography, www.ampfoto.com 

Peter Aceto, President and CEO, 

ING DIRECT Canada is IABC/Toronto’s 

2010 Communicator of the Year 

2010 Communicator of the 

Year Judges Panel 

Priya Bates ABC MC 

Senior Director, Internal Communications 

Loblaw Companies Limited 

IABC/Toronto Past President 2001/2002 

Janet Comeau ABC 

Director, Corporate Communications 

The Canadian Depository for 

Securities Limited 


Alix Edmiston ABC 

Principal at AE Public Relations 


Gary Schlee ABC 

Principal at Gary Schlee Communications 

IABC/Toronto Past President 1977 


By Katherine Kolenchuk 

By Kaitlin Hazen 

Public Relations 

has a new face, 

and she’s only just getting started. 

Regis Dudley strongly believes in the power of social media. Her news release, “Accessible and webfriendly 

brands are better,” explains the importance of being digital in today’s communications world, 

and her creative approach is what garnered her the title of IABC/Toronto’s Student of the Year. 

The IABC/Toronto Student of the Year Award, presented at this year’s 

OVATION Gala on May 25, 2011, is given to the student who demonstrates 

strong writing, shows a passion for communications, and is active 

in their community. It’s clear from Dudley’s entry that she is destined to 

go far. Dudley shows how to Step Up! Stand Out! with her passion and 

innovative perspective on communications. 

Her use of social media and digital platforms to further communications 

agendas made a difference; Dudley uses her knowledge and volunteers her 

time to write social media plans for organizations such as M-Network and 

Tigits Inc. “If you’re not connecting online, you’re missing opportunities 

to make a name for yourself and your organization,” Dudley states in 

her news release. 

In her writing sample, Dudley uses the TV show Survivor to illustrate 

change management in a unique way. As one judge put it, “What could 

potentially be a very boring or stale topic, she looked at it differently and 

Photo courtesy of Regis Dudley 

made it stand out! This is crucial in communications today, in order to cut 

through information overload and clutter.” 

In addition, Dudley’s vast communications and volunteer experience gave her 

an edge. She displays leadership in her role as mentor to over 250 people, 

and has been active in the public relations industry, garnering coverage, 

managing volunteers, and being a spokesperson. With an Honours B.A. in 

Communications and Environmental Studies from Wilfrid Laurier 

University, Dudley is currently enrolled in the Public Relations Ontario 

Graduate Certificate at Humber College, and doesn’t plan on stopping there. 

“I look forward to harnessing new ways to connect digitally and using this 

knowledge to benefit the PR community,” states Dudley. “People have 

interests and goals that may be different from their neighbours. Social media 

allows people to connect with others in different places and celebrate 

what they’re passionate about. That’s so important to human well-being 

and social connection.” 

We’ve seen the field of communications go through so much change recently, 

with social media being a big factor. So what does Dudley recommend for 

students looking to get into this field? “Expand your PR knowledge base. 

When you know a lot about PR, you start to develop your own style and 

philosophy,” Dudley says. “There are many ways to do this: IABC professional 

development events and publications, Twitter chats, newspapers, popular 

books… and chats with friends in the business.” 

Be sure to follow Dudley on Twitter: @RegisDudley 

2011 Student of the Year, 

Regis Dudley 

PAUL NGUYEN 

STEPS UP 

IN HIS COMMUNITY 

AND WINS THE 

BOBBIE RESNICK 

PHILANTHROPY 

AWARD 

After watching years of social injustice and stereotyping 

thrive in the infamous Jane and Finch area of Toronto, 

Paul Nguyen decided it was time to set the record 

straight. In 2004, Nguyen created Jane-Finch.com to 

foster a positive dialogue regarding the divisive issues 

in the community. Seven years later, Paul Nguyen is 

recognized for his outstanding communications leadership 

with the 2011 Bobbie Resnick Philanthropy Award. 

The Bobbie Resnick Philanthropy 

Award is handed out annually to 

professional communicators who 

demonstrate leadership and dedication, 

while making a positive 

contribution to the profession 

and community. This year, Bobbie 

Resnick, ABC, APR, MC, IABC 

Fellow, presented the award to 

Paul Nguyen at IABC/Toronto’s 

2011 OVATION Awards Gala. 

Jane-Finch.com, the first website 

dedicated to the Jane and Finch 

community, houses years of digital 

media, such as videos, interviews, 

pictures and online resources. There 

is also an extensive history of the 

area, detailing the community’s 

past. The website highlights the 

area’s cultural strengths, including 

its local musicians, artists and poets, 

as well as its struggles, such as with 

racial discrimination. 

Over the years as the site increased 

in popularity and usage, the website 

integrated a space to discuss 

political issues, and incited conversations 

regarding public policy and 

local needs. Now, Jane-Finch.com 

gives the neighbourhood residents 

Bobbie Resnick and 2011 Bobbie Resnick 

Philanthropy Award winner Paul Nguyen, 

Jane-Finch.com 

a voice to speak out about news 

and issues in their community. 

IABC/Toronto Bobbie Resnick 

Philanthropy Award judge Priya 

Bates, ABC, MC was particularly 

impressed with the number of interviews 

with local political candidates 

that were posted on the site, allowing 

community members to hear from 

their leaders in order to make 

informed decisions. 

Jane-Finch.com is unique in the 

fact that it offers something for all 

online visitors. Whether searching 

for current community news, local 

artisan information or simply to 

buy some Jane-Finch swag, Paul 

Nguyen has created a website that 

is aimed to please. One of the most 

important aspects of the website is 

its forums, where locals can safely 

and openly discuss issues that affect 

them directly on a daily basis. 

Nguyen has been thrilled with the 

considerable media attention the 

site receives. “The positive response 

from the media shows that the public 

is genuinely interested to learn more 

about the positive things that happen 

in the Jane-Finch community,” says 

Nguyen. “As Jane-Finch.com grows, 

I hope future generations will use 

the website to help develop new 

ideas to improve our community.” 

“Jane-Finch.com was the vision of 

a young man who wanted to give 

his community a voice. Through 

the website, he has inspired people, 

educated them, and given them 

back their pride,” says Bates. “This 

tool seems to be working for the 

community itself and is highlighting 

positive things about the community.” 

It is for this leadership in 

communications that IABC/Toronto 

is proud to honour Paul Nguyen 

with the 2011 Bobbie Resnick 

Philanthropy Award. 


2011 OVATION AWARDS 

JUDGES 

Linda Andross, ABC 

President 

APEX Public Relations 

IABC/Toronto VP, Association 

Management 

Iliana Arapis, MA, ABC 

Senior Director, Advancement 

The Michener Institute for Applied 

Health Sciences 

Louise Armstrong 

IABC/Toronto VP, Professional 

Development 

Nancy Bagworth 

President 

BWW 

IABC/Toronto Past President 

1993/1994 

Shari Balga 

Manager, Agency Media Relations 

and Internal Communications 

BBDO Toronto/Proximity Canada 

Lisa Bednarski, ABC 

SVP, Brand Strategy & Insights 

Weber Shandwick Canada 

Eric Bergman, ABC, APR, MC 

Principal 

Bergman & Associates 


1994/1995 

Amanda Brewer, ABC 

Senior Account Director 

Edelman 


2003/2004 

Paulina Callaghan, ABC 

Manager, Strategic Communications 

and Marketing 

Ontario Ministry of Revenue 

John Cappelletti, ABC 

Manager, Stakeholder Relations 

CAAT Pension Plan 

Brent Carey, ABC 

Director, Communications 

Mattamy Homes 


2009/2010 

Yvonne M Catty, MSc, RD 

Managing Director 

Vitamin-3 Communications 

Vivian Chan, MA, ABC 

Senior Account Manager 

Critical Mass 

Suzanna Cohen 

Manager, Corporate Communications 

(Diversity) 

TD Bank Group 

Janet Comeau, ABC 


The Canadian Depository for 

Securities Limited 


2007/2008 

Mario Crespi 

Vice President 

BCS Group 

Tanya Elliott-Briden 



Stephanie Engel 



Morag Farquharson, ABC 

Manager, Risk & Treasury 


Scotiabank 

Marie Fitzpatrick-Hall, ABC 

Manager, Corporate Marketing 

and Promotions 

City of Mississauga 

IABC/Toronto VP, Volunteer Services 

Cheryl Fletcher, ABC 

Senior Manager, Internal 


RBC Insurance 

Nancy Gale, ABC 

Director, Strategic Communications 

and Public Relations 

Mississauga Halton Community 

Care Access Centre (CCAC) 

John Gemmell 

Web Communications Specialist 

Barrick Gold Corporation 

Leslie Hetherington, APR, MBA 

Principal 

LASH Communications Group 


2008/2009 

Nandy Heule, MA, ABC 

Director, Communications & 

Resource Development 

Senior Peoples Resource in North 

Toronto (SPRINT) 

Principal, Heule Communications 

Trell Huether 

Account Director 

Advantis Communications 

IABC/Toronto Executive 


Mary-Ellen Hynd, MBA 

Social Responsibility Strategist 

and Educator 

Mary-Ellen Hynd & Associates 

Sue Johnston, MBA, ABC, 

IAC-CC 

Head Coach 

It’s Understood Communication, Inc. 

IABC/Grand Valley, Vice President 

Brigette Kocijancic, ABC 

Director, Communications & 

Public Affairs 

CIBC 

IABC/Toronto VP, Accreditation 

and Standards 

Corinne LaBossiere, ABC, APR 

Consultant 

CGL Communications 

Jo Langham, ABC 

Senior Vice President & General 

Manager, Toronto 

Thornley Fallis Communications 


2002/2003 

Anna Larson, ABC 

Communications Specialist 

Halton Region 

Ellen Leesti, ABC 

Communications, Toronto Water 

City of Toronto 

Andrea Lekushoff, MBA 

President 

Broad Reach Communications 

Judy Lewis 

Co-founder and Executive Vice 

President 

Strategic Objectives 



Ontario Power Generation 

IABC/Toronto President 2010/2011 

Karen Madho 

Specialist, Government Relations 

CNIB 

Mary Jane Martin, MS, APR 

Principal 

MJ Martin & Company 

Cyrus Mavalwala, ABC 

Founding Partner 

Advantis Communications 

IABC/Toronto VP, Advertising 

& Sponsorship 

Wendy McLean-Cobban, 

CMP, ABC 

Manager, Communications 

& Regional Programs 

The Canadian Payroll Association 

Pat McNamara, APR 

CEO 


Kelly Mills 

Manager, Communications 

& Marketing 

Safe Kids Canada 

Michela Pasquali, ABC 

Writer, editor, 

communications consultant 

www.mpasquali.com 

Anna Relyea, BA, MA 

Director, Strategic Communications 

Ontario Science Centre 

IABC Canada East, Director of 


Natasha Renaud, MBA, MS 

Mass Comm 


& Social Responsibilities 

Grand & Toy 

IABC/Toronto VP, Finance 

Roberta Resnick, ABC, APR, 

MC, IABC Fellow, CPRS 

Honorary Fellow 

Principal 

Roberta Resnick & Associates 

Linda Sadlowski, ABC 

Manager, Enterprise Employee 


Royal Bank of Canada 

Tamara T Smith, MBA, ABC 

Vice President, Marketing and 

Consumer Affairs 

Financial Planning Standards 

Council 

Jacqueline Taggart, ABC 

Senior Consultant, Communication 

& Change Management 

Towers Watson 

Karen Traboulay, ABC, MBA, BA 

Senior Communications Executive 

Catherine White 

Senior Marketing Specialist 

Willis Energy Services 

Gal Wilder, ABC 

Account Group Director 

Cohn & Wolfe 

Janet Wile, ABC, APR, 

MC, FCPRS 

Director, Internal Communications 

Barrick Gold Corporation 

WINNERS LIST 

IABC/Toronto Student 

of the Year 

Winner: Humber College’s Regis Dudley 

IABC/TORONTO STUDENT 

OF THE YEAR JUDGES 

Sharon Beattie 

Communications Specialist – Corporate Marketing 

Softchoice 

Claire DeVeale-Blane 

Communications Manager 

Toronto Region Immigrant Employment Council (TRIEC) 

Katie O’Dell 

Consultant 

Environics Communications Inc. 

Bobbie Resnick Philanthropy 

Award – Making a Difference 

Winner: Paul Nguyen, Jane-Finch.com 

BOBBIE RESNICK PHILANTHROPY 

AWARD JUDGES 

Priya Bates, ABC, MC 

Senior Director, Internal Communications 





Ontario Power Generation 

IABC/Toronto President 2010/2011 

Roberta Resnick, ABC, APR, MC, 

IABC Fellow, CPRS Honorary Fellow 

Principal 

Roberta Resnick & Associates 


Awards of Distinction 

The following awards celebrate exceptional 

OVATION Awards. The IABC/Toronto 

OVATION Awards of Distinction are based on 

the number of winning entries per organization 

and a point system. Each Award of Excellence 

earns three points and each Award of Merit 

earns one point. Companies in each category 

with the highest point total win. In the event 

of a tie, the winner is decided by the median 

of score of the Excellence awards. 

These results have been secretly tabulated 

and were announced for the first time at the 

2011 OVATION Awards Gala. 

Corporate Communications 

Department of the Year 

Rogers Communications Inc. 

Mid-sized Agency of the Year 

(Six to 20 employees) 

Argyle Communications 

Large Agency of the Year 

(21 or more employees) 


People’s Choice Award 

The People’s Choice Award is voted on by the 

IABC/Toronto membership in an online poll. 

Members vote for the program they believe 

was the most successful. Every OVATION 

Award of Excellence is eligible. 

Title of Entry: The Body Shop “Stop Sex 

Trafficking of Children and Young People” 

Petition 

Entrants: The Body Shop and 


Entrant Company: Strategic Objectives 

Rogers Communications – 

2011 Communications 

Department of the Year 

Argyle Communication – 

2011 Mid-size Agency 

of the Year 

Strategic Objectives – 

2011 People’s Choice Award and 

2011 Large-size Agency of the Year 

Communication 

Management 

Community Relations 

Award of Excellence 

Title of Entry: Active and Safe Routes 

to School 

Entrants: Jennifer Jenkins, Halton Region/ 

Halton District School Board; Anna Larson, 

ABC, Halton Region; Marnie Denton, Rita 

Radice, Halton District School Board 

Entrant Company: Halton Region 


Title of Entry: Creative Minds: Raising 

Awareness and Reducing Stigma through 

the Arts 

Entrants: Susan Nakhle, Chris Bovie, Andrea 

Worrall, Jordan Leroux, Sandy Ravary, Ontario 

Shores Centre for Mental Health Sciences 

Entrant Company: Ontario Shores Centre 

for Mental Health Sciences 

Award of Merit 

Title of Entry: Rename Sherbourne 

Park Contest 

Entrants: Michelle Noble, Samantha Gileno, 

Andrea Kelemen, Hanna Rynkiewicz, 

Waterfront Toronto 

Entrant Company: Waterfront Toronto 


Title of Entry: Best Buy Canada Best 

in Class Fund 

Entrants: Lindy Frank, ABC, Weber Shandwick 

Canada; Danielle Jang, Best Buy Canada 

Entrant Company: Weber Shandwick 

Worldwide 

Customer Relations 


Title of Entry: Online Loans – Rollout 

to Existing Clients 

http://toronto.iabc.com/ Communicator AWARDS 2011 11

Entrants: Paree Katharos, ABC, Antonina 

Strain, Andrew Ross, Carrie Reinhardt, Noemi 

Chellew, David Loop, Carol Miller, Sooah 

Min, John Hancock Retirement Plan Services; 

Saul Ives, Voicewalk, Inc.; Aviva Rabinovici, 

AR Communications Inc. 

Entrant Company: John Hancock 

Retirement Plan Services 

Media Relations With 

Budget up to $50K 


Title of Entry: HMV gets customers closer 

to the stuff they love 

Entrants: Lori Cooper, Melanie Rego, 

elevator communications inc. team 

Entrant Company: elevator communications inc. 


Title of Entry: Pain: An emerging public 

health crisis 

Ontario Shores Centre for Mental Health 

Sciences – Sandy Ravary, Andrea Worrall, 

Susan Nakhle, Chris Bovie, Jordan Leroux 

Halton Region – Jennifer Jenkins, Halton 

Region/Halton District School Board; Anna 

Larson, ABC, Halton Region 

Entrants: Rob McEwan, Caroline De Silva, 

Kristina Rikunova, Daniel Tisch, Argyle 


Entrant Company: Argyle Communications 


Title of Entry: Maple Leaf: For the Love 

of Bacon 

Entrants: Alison George, Mackenzie Keller, 

Daniel Tisch, Argyle Communications 



Title of Entry: HOOPP speaks out on 

Canada’s retirement income crisis 

Entrants: Daniel Tisch, Roanne Argyle, Debra 

Chan, Kaleigh Sainthill, Leily Shafaee, Argyle 




Title of Entry: Home for the Holidays with 

Cadbury Home Entertainment Products 

Entrants: Andrea Lekushoff, Katherine Clark, 

Julie Andras, Leslie Booth, Broad Reach 


Entrant Company: Broad Reach 



Title of Entry: Stanfield’s The Guy at Home 

In His Underwear 

Entrants: Jenn Duggan, Anne Locke, 

Jordana Wolch, Alison Dresser, Environics 


Entrant Company: Environics Communications 


Title of Entry: Future Shop Back-to-School 

2010 Public Relations Campaign 

Entrants: Elliott Chun, Future Shop 

Entrant Company: Future Shop 


Title of Entry: RestoreSensor Media Launch 

Entrants: Katherine Power, Medtronic of 

Canada; Terance Brouse, Peter Rose, Jane 

Wilcox, ABC, Xposure PR 

Entrant Company: Medtronic of Canada Ltd. 


Title of Entry: Creating Awareness before 

the Storm 

Entrants: Corporate Communications, 

RSA Canada; APEX Public Relations 

Entrant Company: RSA 


Title of Entry: Promoting Canada’s 

Sugar Beach 

Entrants: Michelle Noble, Samantha Gileno, 

Andrea Kelemen, Tari Stork, Candace St. 

Louis, Hanna Rynkiewicz, Waterfront Toronto 

Entrant Company: Waterfront Toronto 


Title of Entry: Best Buy Canada 2010 Holiday 

Campaign 

Entrants: Lindy Frank, ABC, Weber Shandwick 

Canada; Danielle Jang, Best Buy Canada 


Worldwide 

Media Relations With 

Budget Of $51K up to $100K 


Title of Entry: Caribbean Week in Canada 

Entrants: Daniel Tisch, Roanne Argyle, Debra 

Chan, Caroline De Silva, Leily Shafaee, 

Kaleigh Sainthill, Kendra Dubyk, Shawn Yu, 




Title of Entry: Creating Eminence for 

Deloitte by Leveraging the 2010 Canadian 

Federal Budget 

Entrants: Andrea Lekushoff, Terance Brouse, 

Gwen McGuire, Kathie Lynas, Heather 

McCulligh, Broad Reach Communications 

Entrant Company: Broad Reach 



Title of Entry: Canadian Tourism Commission: 

Locals Know/Gold Medal Getaways 

Entrant Company: DDB Public Relations 


Title of Entry: Launch of THRiVE Chequing, 

an online, no-fee daily chequing account 

Entrants: Julie Rusciolelli, Stephen Rouse, 

Buket Oktem, Magda Jarota, MAVERICK 

Public Relations; Lisa Naccarato, ING DIRECT 

Entrant Company: MAVERICK Public 

Relations 


Title of Entry: Canada Takes Down 

the Double Down 

Entrants: Yum! Canada and Strategic Objectives 



Title of Entry: Allstate Canada’s Action Against 

Distraction Campaign 

Entrants: Jo Langham, ABC, Jennifer Gordon, 

Jennifer Fox, Thornley Fallis Communications; 

Amy Woods, Lindsay Wright, Kevin Wilson, 

Helen Bauer, Yvan Gelinas, Louise Langlois, 

Allstate Canada 

Entrant Company: Thornley Fallis 

Communications and Allstate Canada 


Title of Entry: George Brown College’s 

“Toronto Next” Campaign 

Entrants: Ken Evans, Tanya Elliott-Briden, 

Shannon Morton, Dan Ovsey, Brock Penner, 

APEX Public Relations; Brian Stock, George 

Brown College 

Entrant Company: APEX Public Relations 


Title of Entry: High praise for low calories – 

Launch of Molson Canadian 67 

Entrants: Michael Abbass, Gina Kohn, Laura 

Ballantyne 

Entrant Company: Paradigm Public Relations 

and Molson Coors 


Title of Entry: The Canadian Launch of 

L’Essence de Courvoisier – How Courvoisier 

introduced 100 years of Craftsmanship and 

Innovation to Canada 

Entrant Company: Praxis Public Relations Inc. 


Title of Entry: Caramilk Key to the Secret 

Entrants: Caramilk Brand Team and 




Title of Entry: Crohn’s and Colitis 

Awareness Month 

Entrants: CCFC and Strategic Objectives 


We work hard 

to create designs 

that will work 

hard for hardworking 

people, 

like you. 

www.fusiondg.ca 


Edelman Public Relations – 

Cynthia Innes, Sarah Brandon 

Broad Reach Communications – 

From left to right: Kathie Lynas, 

Peter McNeil, Gwen McGuire; Seated: 

Andrea Lekushoff, Terance Brouse 

Maverick Public Relations and ING 

Direct – Lisa Naccarato, ING DIRECT; 

Julie Rusciolelli, MAVERICK Public 

Relations 

Media Relations With Budget 

Greater Than $100K 


Title of Entry: Cialis: The Importance of 

Being Intimate 

Entrants: Rob McEwan, Kerry Collings, 

Caroline De Silva, Kristina Rikunova, 

Sarah Brekelmans, Daniel Tisch, Argyle 




Title of Entry: Bosch “Eco-Leadership” 

Brand Building Campaign 

Entrants: Martine Levy, Sharon Hayward 



Title of Entry: Always Plugged Into My 

Diabetes Care: Bayer CONTOUR USB Launch 

Entrants: Whitney Binns, Patricia 

Archambault, Collin Matanowitsch, Laine 

Jaremey, MSL Canada; Remus Negut, 

Melanie Ferguson, Tiana DiMichele, Bayer 

HealthCare Diabetes Care 

Entrant Company: MSL Canada 


Title of Entry: Toys “R” Us Holiday 2010 

Entrants: Josie Haynes, Ashley Agueci, 

Shannon Law, Rachael Collier 

Entrant Company: Optimum Public Relations 


Title of Entry: Re-Introducing George 

Entrants: Andrew Pelletier, Susan Schutta, Alex 

Roberton, Felicia Fefer, Walmart Canada Corp; 

Linda Andross, ABC, Stephanie Engel, Heather 

Hopkins, Lauren Baswick, Zoey Fiksel, APEX 

Public Relations Inc.; Amely Tremblay, 

Nathalie Provost, Morin Relations Publiques 



Title of Entry: K-Y® Intimacy Experiment 

Public Relations Campaign 

Entrant Company: Edelman 


Title of Entry: Starbucks VIA Ready 

Brew Launch 

Entrant Company: Edelman 


Title of Entry: Doritos Viralocity 

Entrants: Kim Saunders, Megan Johnson, 

Miranda McCurlie, Fleishman-Hillard Canada 

Entrant Company: Fleishman-Hillard Canada 


Title of Entry: Rogers FIFA World Cup Three 

Screen Program 

Entrants: Carly Suppa, Keith McArthur, 

Andrea Sardinha, Stacey Fowler, Heather 

Agnew, Rogers Communications Inc.; Paul 

Keable, Tuuli Hannula, Matt Roth, Chloe 

John, MSL Canada 

Entrant Company: MSL Canada 


Title of Entry: 2010 World No Tobacco 

Day “Catch the Quit” Campaign 

Entrants: Elisabeth Mozel-Jury, Jane McCoubrey, 

Jacqueline Zonneville, NATIONAL Public 

Relations; Heather Bisset, Pfizer Canada Inc.; 

Janis Hass, The Canadian Lung Association 

Entrant Company: NATIONAL Public 

Relations 


Title of Entry: The Pepsi Refresh Project 

Entrant Company: Praxis Public Relations Inc. 


Title of Entry: Reigniting Canadians’ Love 

for Barbados 

Entrants: Lisa Bednarski, ABC, Dagmara 

Grabowski, Weber Shandwick; Cheryl Carter, 

Barbados Tourism Authority 


Worldwide 

Marketing Communication 

With Budget up to $50K 


Title of Entry: Hennessy Black 

Ontario Launch 

Entrants: Martine Levy, Linda Yahya 



Title of Entry: What’s Up Doc? Marketing 

for Mental Health 

Entrants: Susan Nakhle, Krista Luxton, Andrea 

Worrall, Jordan Leroux, Beth Brannon, Ontario 

Shores Centre for Mental Health Sciences 

Entrant Company: Ontario Shores Centre 

for Mental Health Sciences 

Marketing Communications 

With Budget Of $51 up to $100K 


Title of Entry: Not all fashion shows: 

Introducing the Schick Quattro for 

Women TrimStyle 

Entrants: Tracey Bochner, Laura Ballantyne, 

Paradigm Public Relations; Nicole Gallucci, 

Bailey Dougherty, BOOM Marketing; Giselle 

Smejda, Energizer Personal Care 

Entrant Company: Paradigm Public Relations, 

BOOM Marketing and Energizer Personal Care 


Title of Entry: High praise for low calories – 

Launch of Molson Canadian 67 

Entrants: Michael Abbass, Gina Kohn, 

Laura Ballantyne 

Entrant Company: Paradigm Public Relations 

and Molson Coors 


Title of Entry: Caramilk Key to the Secret 

Entrants: Caramilk Brand Team and 



Marketing Communication With 

Budget Greater Than $100K 


Title of Entry: BTZum – Building Awareness 

and Excitement for Brampton’s first Bus Rapid 

Transit line, Zum Queen Street 

Entrants: Sue Connor, Kimberly Moser, Ivana 

Tomas, Jacqueline Fulton, Mariann Gordon, 

Joanna Bailey, Robina Sood, City of Brampton; 

Gavin Barrett, Mike Welsh, Deb Cochrane, 

Prasad Rao, Francis Alexander, Tina Chan, 

Chris Gordaneer, Rao Barrett and Welsh; 

Christine Saunders, Jen Di Santo, Ragul 

Chari, Margo Rapport, Elena Gurovsky, Don 

Hall, Samantha Hill, Calantha Mak, H2 

Central Marketing and Communications 

Entrant Company: Brampton Transit – 

City of Brampton 


Title of Entry: The Globe and Mail Redesign 

Entrants: Josh Cobden, Jill Anzarut, Kristen 

Marano, Emily Abrahams, Environics 

Communications; Camille DePutter, Peter 

Flaschner, Michael Coulson, Ujwal Arkalgud, 

Sequentia Environics; Mary Beth Denomy, 

Erica Vig, Free For All Marketing 

Entrant Company: Environics Communications 


Title of Entry: Be Libro 

Entrants: Tina Van Loon, Libro Financial 

Group; Gary Lintern, Mary Ellen Khan, 

Steve Priebe, Tenzing Communications Inc. 

Entrant Company: Tenzing 

Communications Inc. 

Special Events With Budget 

up to $50K 


Title of Entry: RSA Walk/Run 

Employee Event 

Entrants: Corporate Communications 


Special Events With Budget 

of $51K up to $100K 


Title of Entry: Open House for the new 

North Bay Regional Health Centre 

Entrants: Renée Baker, Lindsay Smylie 

Smith, Patricia Stephens, ABC, Brooks 

Tuckett, Kathy Stackelburg, NBRHC; Lois 

Krause, Tammy Morison, Annie Brousseau, 

NBRHC – Foundation 

Entrant Company: North Bay General Hospital 

and Northeast Mental Health Centre 


Title of Entry: Not all fashion shows: 

Introducing the Schick Quattro for 

Women TrimStyle 

Entrants: Tracey Bochner, Laura Ballantyne, 

Paradigm Public Relations; Nicole Gallucci, 

Bailey Dougherty, BOOM Marketing; Giselle 

Smejda, Energizer Personal Care 

Entrant Company: Paradigm Public Relations, 

BOOM Marketing and Energizer Personal Care 

Optimum Public Relations and Toys 

“R” Us – Shannon Law, Ashley Agueci, 

Optimum Public Relations; Victoria 

Spada, Toys “R” Us; Stephanie 

Nadalin, Optimum Public Relations 

DDB Public Relations – Sharon 

Hayward, Erin Bodley 

MSL Canada and Bayer HealthCare 

Diabetes Care – Remus Negut, Melanie 

Ferguson, Bayer HealthCare Diabetes 

Care; Laine Jaremey, MSL Canada; 

Tiana DiMichele, Bayer HealthCare 

Diabetes Care 


Environics Communications, Sequentia 

Environics and Free For All Marketing – 

Sebastian Gatica, Environics; Chrissy 

Marsico, Barb Bruhn, The Globe 

and Mail Seated: Teresa Pagnutti, 

Environics; Lina Papasotiriou, The 

Globe and Mail 

RSA and APEX Public Relations – 

Samantha Kemp-Jackson, APEX Public 

Relations; Julia Quinton Oosterman, 

RSA; Dan Ovsey, APEX Public Relations 

North Bay General Hospital and Northeast 

Mental Health Centre & Foundation 

– From left to right: Lindsay 

Smylie Smith NBGH; Vicky Sutherland 

FDN; Brooks Tuckett NEMHC; Tammy 

Morison FDN; Pat Stephens, ABC, NBGH 

& NEMHC. Seated: Lois Krause, Annie 

Brousseau FDN; Renée Baker NEMHC 

Special Event with Budget 

Greater Than $100K 


Title of Entry: Bringing Samsung’s Galaxy 

to the Street 

Entrants: Jennifer Stein, Ken Evans, 

Erick Bauer, Lauren Baswick, APEX Public 

Relations Inc.; Ken Price, Jennifer Groh, 

Samsung Electronics Canada 



Title of Entry: Zum Zone: Building Awareness 

for Brampton’s first Bus Rapid Transit line, 

Zum Queen Street 

Entrants: Sue Connor, Kimberly Moser, Ivana 

Tomas, Jacqueline Fulton, Diana Sabatino, 

Sarah Georges, Jocelyn Smith, Mariann 

Gordon, City of Brampton; Christine 

Saunders, Jen Di Santo, Ragul Chari, Margo 

Rapport, Tyson Dejong, Calantha Mac, H2 

Central Marketing and Communications 

Entrant Company: Brampton Transit – 

City of Brampton 


Title of Entry: Changing the way we live, 

work and play: Rogers TabLife 

Entrants: Keith McArthur, Rob Manne, 

Miranda MacDonald, Melanie Masson, Carly 

Suppa, Annemarie Gerber, Kathy Murphy, 

Terrie Tweddle, Rogers Communications Inc.; 

Sean Howard, Jo Langham, ABC, Eric 

Portelance, Andrea Ong Pietkiewicz, Laura 

Townson, Terry Fallis, Thornley Fallis 


Entrant Company: Rogers Communications 

Issues Management and Crisis 

Communication 


Title of Entry: Preparing employees for 

the G20 Summit security crisis 

Entrants: Nadine Jahangir, Katherine Church, 

Brigette Kocijancic, ABC, RBC Dexia 

Entrant Company: RBC Dexia 


Title of Entry: The Salmon Farming Industry 

Speaks Out as the Cohen Commission Launches 

Entrants: Martine Levy, Keka DasGupta 


Employee, Member or 

HR Communication 


Title of Entry: Engaging Employees in the 

Company’s Five-Year Strategic Framework 

Entrants: Terrie Tweddle, Carol Goodall, 

Rogers Communications 



Title of Entry: Reinforcing our Commitment 

to Employees: the Redesigned Employee 

Benefits Program 

Entrants: Barbara McCully, Andrew Walker, 

Carla Lohnes, David Tutty, Sobey’s Inc.; 

Jennifer Zigomanis, Irene Pinti, Aon Hewitt 

Entrant Company: Sobey’s Inc. 


Title of Entry: TD Bank Careers Site 

– A Passion for Opportunity 

Entrants: Josephine Quercia, Sean Nunes, 

Robert (Bobby) Hatanaka, Cathryn Black, 

Elizabeth Lewis, TD Bank Group; Tahir 

Ahmad, Draft FCB; Digby Cook, North 

Shore Communications 

Entrant Company: TD Bank Group 


Title of Entry: Development of New Mission, 

Vision & Values 

Entrants: Dave Bourne, Anne Marie Males, 

Cindy Woods, Tracy Huffman, Sherian Singh, 

The Scarborough Hospital; William Meijer, 

William Meijer Photography; Hargreaves 

Stewart, Mae Productions 

Entrant Company: The Scarborough 

Hospital, William Meijer Photography 

and Mae Productions 


Title of Entry: Additional Voluntary 

Contributions (AVCs) – There’s Value 

in Membership 

Entrants: Ruth Tomes, Michael Robinson, John 

Cappelletti, ABC, Alex Pacheco, Maria Valentim, 

Linda McGuire, Ian Kinross, OMERS 

Entrant Company: OMERS Pension Plan 


Title of Entry: Preparing employees for the 

G20 Summit security crisis 

Entrants: Nadine Jahangir, Katherine Church, 

Brigette Kocijancic, ABC, RBC Dexia 

Entrant Company: RBC Dexia 


Title of Entry: Arctic Eco-Tour Contest 




Title of Entry: Celebrating 300 Years 




Title of Entry: Moving to bi-weekly pay 

Entrants: Patricia Burton, Iain McMeekin, 

Ed Cockburn, Mafanwy Marshall, Brian Daly, 

Toronto Star 

Entrant Company: Toronto Star 

Strategic Management Process 


Title of Entry: Communications Audit for 

CMHA Ontario 

Entrants: Gary Lintern, Tony Pepper, Kate 

Staig-Webber, Tenzing Communications Inc.; 

Kismet Baun, Canadian Mental Health 

Association 



Brand Communication 


Title of Entry: Re-Introducing George 

Entrants: Andrew Pelletier, Susan Schutta, 

Alex Roberton, Felicia Fefer, Walmart Canada 

Corp; Linda Andross, ABC, Stephanie Engel, 

Heather Hopkins, Lauren Baswick, Zoey Fiksel, 

APEX Public Relations Inc; Amely Tremblay, 

Nathalie Provost, Morin Relations Publiques 


and Walmart Canada 


Title of Entry: “Richmond Hill Has a 

New Look!” – Branding Our Town 

Entrants: Carol Moore, Gwen Manderson, 

Tricia Myatt, Daniel Olding, Donald Hearn, 

Brenda Osler, Ben Sangster, Jason Hogg, Ash 

O’Malley, Lynn Chan, Town of Richmond 

Hill; Doug MacMillan, Jaime Bickerton, Stacey 

McCarthy, MacMillan Marketing Group 

Entrant Company: Town of Richmond Hill 

Social Responsibility Including 

Economic, Societal and 

Environmental Development 


Title of Entry: The Body Shop “Stop 

Sex Trafficking of Children and Young 

People” Petition 

Entrants: The Body Shop and 




Title of Entry: Crohn’s and Colitis Awareness 

Month 

Entrants: CCFC & Strategic Objectives 


Electronic, Digital and 

Interactive Communications 


Title of Entry: MaRSDD Website Re-design 

Entrants: Cathy Bogaart, Paul Jara, Joseph 

Dee, MaRS Discovery District 

Entrant Company: MaRS Discover District 


Title of Entry: RBC’s Fall Student Program 

Goes Digital 

Entrants: Jo Langham, ABC, Mike Edgell, 

Andrea Pietkiewicz, Eric Portelance, Thornley 

Fallis Communications; Jill Quinn, Michel 

Savoie, Kate Yurincich, Samantha Duncan, 

RBC Royal Bank 

Entrant Company: Thornley Fallis 

Communications and RBC Royal Bank 


Title of Entry: Building Employee Knowledge 

of Corporate Strategy with a Dedicated Microsite 

Entrants: Terrie Tweddle, Carol Goodall, 

David Halliwell, Hilda Ochangco, Patricia 

Estabrooks, Rogers Communications 


Social Media 


Title of Entry: Let’s talk: Rogers unwraps 

RedBoard Blog 

Entrants: Keith McArthur, Terrie Tweddle, 

Richard Bloom, Miranda MacDonald, Rogers 




Title of Entry: Best Buy Canada UNboxing 

Day Facebook Contest 

Entrants: Lindy Frank, ABC, Andrew Lane, 

Weber Shandwick Canada; Danielle Jang, 

Best Buy Canada 


Worldwide 

Communication 

Skills 

Writing 


Title of Entry: TD Waterhouse: The Science 

of Investing 

Entrants: Carolyn Abbass, Steve Presant, 

Paradigm Public Relations; Maria Saros 

Leung, Toni-Lynn Raponi, TD Bank Group 

Entrant Company: Paradigm Public 

Relations and TD Bank Group 

Publications 


Title of Entry: What Would Harold Do? 

Entrants: Henry Wong, Gary Lintern, 

JC Molina, Tenzing Communications Inc.; 

Veronica Feldcamp, Credit Union Central 

of Canada 




Title of Entry: A Thousand Voices For 

Women’s Health 

Entrants: Janice Nathanson, Angela 

Robertson, Heather McPherson, Teresa 

Mostert, Patricia Nicholson, Women’s 

College Hospital; Dale Clark, Orangecap; 

Claudia Hung, Claudia Hung Weddings 

Entrant Company: Women’s College 

Hospital 


Title of Entry: American Peanut Council 

Trade Communications Package 

Entrants: Alison George, Daniel Tisch, 




Weber Shandwick Canada – Andrew 

Lane, Moya Miller, Patrick Martins 

Multimedia or Digital Content 


Title of Entry: Nick Goes Nowhere/Joules 

on Juice – Halton Region’s Air Quality Video 

Public Service Announcements 

Entrants: Beckie Jas, Anna Larson, ABC, 

Colin Jameson, Halton Region; Adrian 

Thiessen, Four Grounds Media; Steve Vidal, 

Aexian Studios 

Entrant Company: Halton Region 


Title of Entry: Next is Now 

Entrants: Keith McArthur, Serda Evren, Terrie 

Tweddle, Rogers Communications Inc.; Mike 

Edgell, Jeremy Wright, Terry Fallis, Dave 

Fleet, Thornley Fallis Communications 

Communication 

Creative 

Publication Design 


Title of Entry: Additional Voluntary 

Contributions – There’s Value in Membership 

Entrants: Alex Pacheco, John Cappelletti, 

ABC, Ian Kinross, OMERS; Ciabh 

McEvenue, Tamm Communications 

Entrant Company: OMERS Pension Plan 

Photography 


Title of Entry: 2010 White 

Cashmere Collection 

2011 IABC/Toronto OVATION Awards Sponsors 

We would like to acknowledge our generous 

sponsors for this year’s gala event: 

2011 OVATION Awards Sponsor: 

News Canada: Yvonne Larkin, 

Director of New Business 

Development, News Canada 


CNW: Elisa Schupp, Vice President, 

National Sales, CNW Group 

The Scarborough Hospital, William 

Meijer Photography and Mae Productions 

– From left to right: Tracy 

Huffman, Sherian Singh, Anne Marie 

Males, Cindy Woods, The Scarborough 

Hospital; Seated: Dave Bourne, 

The Scarborough Hospital; William 

Meijer, William Meijer Photography 


Entrants: Strategic Objectives and 

Kruger Products, Christopher Wadsworth, 

Serge Kerbel 


All photos are courtesy of 

The Canadian Press Images, 

unless otherwise stated 


Fusion Design Group Inc.: 

Brent Long, RGD and Sarah Prouse 

BDes., Prov. RGD. 

THANK YOU 

The IABC/Toronto Awards Gala Committee 

would like to thank the following individuals 

and companies for their assistance with 

this year’s event. 

Creative Design 

Fusion Design Group Inc. 

www.fusiondg.ca 

Host provided by 

Second City 

www.secondcity.com 

Photography 

The Canadian Press Images 

www.cpimages.com 

Printer of Gala Program 

and Signage 

Brown Book Company 

(BBC) Limited 

www.brownbook.ca 

Venue and Catering 

Liberty Entertainment Group 

www.libertygroup.com 

Audio Visual 

ESG Show Services Ltd. 

www.esgshowservices.com 

Statues 

Kelly Lowe Glass 

www.kellyloweglass.com 

Plaques 

Alvin Ng 

Dragon Snap Design 

dragonsnapdesign.com 

Trophies and Plaques 

North York Trophies 

northyorktrophy.sites.toronto.com 

Winners’ Video 

Interact Productions 

www.interactproductions.com 

Gala DJ 

Trell Huether 

IABC/Toronto Executive Vice President 

Special Thanks 

Funnel Communications: 

Peggy Ball, Jason Bell, Evonne Brant, John 

Chagnon, Anthony Laycock, Mauricio Naranjo 

and Lauren Thorne for all of their amazing 

work and tremendous commitment to detail. 


OVATION Committee members 


VP Awards Consultant 

Environics Communications Inc. 

Rob Hanson 

President 

Interact Productions 

2010 – 2011 IABC/TORONTO BOARD 

The 2011/2012 IABC/Toronto Board will be voted on at the June 28 

AGM and take effect July 1, 2011. To view the 2011/2012 Board, 

please visit: http://toronto.iabc.com/about-iabc/chapter-board/ 

President 


Immediate Past President 

Brent Carey, ABC 

Executive Vice President 

Trell Huether 

Accreditation & Standard 

Brigette Kocijancic, ABC 

Advertising & Sponsorship 

Cyrus Mavalwala, ABC 

Association Management 

Linda Andross, ABC 

Awards 


Communicator 

committee – 

awards issue 

Beverly Fairclough 

Executive Editor 


President’s Column 

Stephen Derksen, Writer 

Shawn Griffiths, Writer 

Kaitlin Hazen, Writer 

Katherine Kolenchuk, Writer 

Kristina Loscavio, Writer 

Jill Noble, Writer 

Please note: Articles in Communicator 

reflect the opinions of the writers and 

experts invited to comment but not 

necessarily those of IABC/Toronto. 

Finance 

Natasha Renaud, MBA, 

MS Mass Comm 

Marketing Communications 

Christine Andrew, MBA 

Membership 

Sharon Beattie 

Networking & Special Events 

Amanda Flude 

Professional Development 

Louise Armstrong 

Volunteer Services 

Marie Fitzpatrick-Hall, 

ABC, BAA 

Advertising: 

Karen Madho 

Telephone: 416.949.3235 

karenmadho@rogers.com 

Graphic Design: 

Fusion Design Group Inc. 

Telephone: 416.516.6657 

brent@fusiondg.ca 

Printing Services: 

Brown Book Company 

(BBC) Limited 

Telephone: 416.504.9696 

bbc@brownbook.ca 

IABC/Toronto 

189 Queen Street East, Suite 1 

Toronto, ON M5A 1S2 

416.968.0264 

http://toronto.iabc.com 

IABC International 

601 Montgomery Street, Suite 1900 

San Francisco, CA 94111 

1.800.776.4222 

http://www.iabc.com 

Directors 

Beverly Fairclough 

Director of Marketing 

Consultant 

Melissa Lee 

Director of Gala 

Consultant 

Michael Miller 

Director of Sponsorship 

Manager, Marketing & Communications 

Markel Insurance Company of Canada 

Kathy Salazar 

Co-Director of Materials 

Manager, Corporate Communications 

& Media Relations 

Compass Group Canada 

Lindsay Turner 

Co-Director of Materials 

Manager, Internal Communications 


Awards 

Lindsey Cavanagh 

Consultant 

Claire DeVeale-Blane 

Communications Manager 

Toronto Region Immigrant Employment 

Council (TRIEC) 

Kristina Loschiavo 

Student 

Humber College 

Robert McKenzie 

Assistant Program Coordinator 

The Advantage Group International Inc. 

Gala 

Emily Gayle Aitken 

Independent Strategic Communications 

Consultant 

Kent Anjo 

Student 

Seneca College 

Kate Blackwell 

Corporate Communications 

Specialist–External Relations 

Southlake Regional Health Centre 

Alisha Manion 

Student 

Centennial College 

June Too 

Communications Advisor 

Independent Electricity System 

Operator (IESO) 

Marketing 

Stephen Derksen 

Coordinator, Communications 

and Marketing 

Canada Mortgage and Housing 

Corporation 

Shawn Griffiths 

Consultant, Marketing and Communications 

Canada Mortgage and Housing Corporation 

Kaitlin Hazen 

Account Coordinator 

Environics Communications 

Katherine Kolenchuk 

Web/Marketing Coordinator 

USC Education Savings Plans Inc. 

Jill Noble 

Consultant, Marketing and Communications 

Canada Mortgage and Housing Corporation 

Materials 

Denise Barnard 

PR Consultant 

PartyLite Gifts, Ltd. 

Samuel Dunsiger 

Freelance Writer 

Tanya Elliot-Briden 



Taylor Ferri 

Edelman 

Anna Weigt-Bienzle 

Student 

Sponsorship 

Jodi Smith 

Communications Assistant 

The Humphrey Group 

This newsletter was printed on FSC certified paper 

with 10% post-consumer content.

OVATION AWARDS

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