OVATION AWARDS 2006 WINNERS This is always ... - IABC/Toronto
OVATION AWARDS 2006 WINNERS This is always ... - IABC/Toronto
OVATION AWARDS 2006 WINNERS This is always ... - IABC/Toronto
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<strong>OVATION</strong> <strong>AWARDS</strong> <strong>2006</strong> <strong>WINNERS</strong><br />
<strong>Th<strong>is</strong></strong> <strong>is</strong> <strong>always</strong> an exciting time of the year for me. It's a time when we take the<br />
opportunity to recognize our peers in the communications practice for the<br />
tremendous strategic work they are undertaking within their respective<br />
organizations. And, th<strong>is</strong> <strong>is</strong> a time when we take the opportunity to learn and<br />
share best practices within our <strong>IABC</strong> community.<br />
Over the last few years, the <strong>IABC</strong>/<strong>Toronto</strong> <strong>OVATION</strong> awards program has grown<br />
in both its popularity and impact and I'm very pleased to note that th<strong>is</strong> year <strong>is</strong> no<br />
exception. <strong>Th<strong>is</strong></strong> year's organizing committee received close to 100 entries to be<br />
reviewed by our committee of d<strong>is</strong>tingu<strong>is</strong>hed judges. The judging committee<br />
cons<strong>is</strong>ted of senior-level communicators and accredited <strong>IABC</strong> members who<br />
methodically examined, d<strong>is</strong>cussed and provided feedback for each entry. The<br />
judging committee <strong>is</strong> truly an exceptional group of individuals that continue to<br />
demonstrate a real spirit of volunteer<strong>is</strong>m within the chapter.<br />
As we say so often, volunteers are the life-blood of our association. As we<br />
recognize our judging committee, I would also like to thank L<strong>is</strong>a Bélanger,<br />
<strong>IABC</strong>/<strong>Toronto</strong> VP, Awards, and her entire team for the countless hours dedicated<br />
to running our <strong>2006</strong> <strong>OVATION</strong> program. I know I speak for the entire chapter<br />
when I say that your efforts are so very much appreciated.<br />
Congratulations to all of the <strong>OVATION</strong> winners and thank you to everyone who<br />
participated in making th<strong>is</strong> event both enjoyable and meaningful.<br />
Best regards,<br />
Rawle Borel Jr.<br />
2005/<strong>2006</strong> <strong>IABC</strong>/<strong>Toronto</strong> President
Community Relations Sponsored by NewsCanada<br />
Award of Merit:<br />
“Shred to get ahead” – The Shred-it North American Community Shred Toolkit<br />
Fle<strong>is</strong>hman Hillard Canada Inc.<br />
Jane Shapiro, April Bonham, Ellen Kal<strong>is</strong>, Jill Rutherford, Al<strong>is</strong>on Orr – Fle<strong>is</strong>hman<br />
Hillard Canada Inc.; Bonnie Shettler – Shred-it<br />
Award of Excellence:<br />
M&M Meat Shops National Family Dinner Night Campaign<br />
Strategic Objectives Inc.<br />
Judy Lew<strong>is</strong><br />
Writing Sponsored by NewsCanada<br />
Award of Merit:<br />
William Shatner Gets a New Job<br />
Apex Public Relations / Kellogg Canada<br />
Ellen Leesti, Jo Langham ABC - Apex Public Relations; Lores Tomé – Kellogg<br />
Canada<br />
Marketing Communications Sponsored by Bowdens<br />
Award of Merit:<br />
McCain Foods Canada: Potato Facts Marketing Communications Campaign<br />
Fle<strong>is</strong>hman-Hillard Canada / McCain Foods Canada<br />
Sheri Goulet, Linda Smith, Cathy Pearson, Stella Mok, Sarah Rutka – Fle<strong>is</strong>hman-<br />
Hillard Canada; Mark McCauley – McCain Foods Canada<br />
Award of Merit:<br />
Cadbury Adams Canada Purple Revolution<br />
Strategic Objectives Inc.<br />
Judy Lew<strong>is</strong>, Michael Abbass<br />
Award of Merit:<br />
Harbinger Communications and Vaseline Intensive Care Lotion Battle the<br />
Canadian Touch Deficit<br />
Harbinger Communications<br />
L<strong>is</strong>a Pasquin, Deb Adams, Rosa Mangiardi, Catherine Santos, Paul Dolenc, L<strong>is</strong>a<br />
Valent<br />
Award of Merit:<br />
Sleep Country Canada: Breakfast in Bed – in Winnipeg<br />
Argyle Rowland Communications<br />
Daniel T<strong>is</strong>ch APR, Amber Wallace, Kyla Thoms
Award of Excellence:<br />
Legal Aid Online: Making Legal Aid Work Easier for Lawyers<br />
Legal Aid Ontario<br />
Elaine Gamble, Diana Benjamin, Kelly Villeneuve, Leann Faria<br />
Electronic and Interactive Communication Sponsored by NewsCanada<br />
Award of Excellence:<br />
iStudio Holiday Guide<br />
iStudio<br />
Brandy Fleming, Steve Coppola, David Upward<br />
Interactive Media Design Sponsored by Jib Media<br />
Award of Merit:<br />
Explore Michener Interactive Viewbook (the “Viewbook”)<br />
The Michener Institute for Applied Health Sciences<br />
Michael Grant, Rebecca Lee, Tim Chipman Alex DeOliveira, Rochelle Straker,<br />
Jason Verbovszky<br />
Other Graphic Design Sponsored by Jib Media<br />
Award of Merit:<br />
“50 Years of Innovation” Icon<br />
Siemens Milltronics Process Instruments Ltd.<br />
Janet Wile ABC, APR, Peter Froggatt<br />
Media Relations up to $50,000 Sponsored by CNW Group<br />
Award of Merit:<br />
Seneca College – Ryan Oscar Awards Campaign<br />
Seneca College, Marketing & Communications<br />
Laura Mandell, Martha Lowrie, Richard Douglas<br />
Award of Excellence:<br />
All The Season’s Wants and W<strong>is</strong>hes at Second Cup<br />
Apex Public Relations / Cara Operations Limited<br />
Jo Langham, ABC, Jacqueline Mazereeuw, Sylvia Sicuso, Elizabeth Mitches –<br />
APEX Public Relations; Dorene Wharton, and Anna Datri – Second Cup Limited;<br />
Rachel Douglas – Cara Operations Limited<br />
Award of Excellence:<br />
M&M Meat Shops National Family Dinner Night Campaign<br />
Strategic Objectives Inc.<br />
Judy Lew<strong>is</strong>
Award of Excellence:<br />
The Retail Launch of Inuit Legend Barbie<br />
GCI Group<br />
Kr<strong>is</strong>tin Gable, Paul Tyler, Cynthia Zamaria, Lindsey Coulter – GCI Group; Wendy<br />
Ward, Steve Trofimchuk – Mattel Canada<br />
Award of Excellence:<br />
“Concierge: The Grocery Cart of the Future”<br />
MAVERICK Public Relations / Springboard Retail Networks<br />
Julie Rusciolelli, Geoffrey Morgan, Colleen Uncao, Caroline Verboon<br />
Award of Excellence:<br />
Prospecting the Future<br />
MAVERICK Public Relations<br />
Felicia Shiu APR, Diane Medeiros – MAVERICK Public Relations; Ryan<br />
Montpellier, Paul Hebert – MiHR; Duane Herperger – ideaConnect<br />
Award of Excellence:<br />
Fashion Cares 2005 – M.A.C VIVA GLAM Bollywood Cowboy<br />
Weber Shandwick Worldwide<br />
L<strong>is</strong>a Bednarski ABC<br />
Employee/Member Communications Sponsored by MAVERICK Public<br />
Relations<br />
Award of Merit:<br />
The Launch of Hbc Life<br />
Hbc – Hudson’s Bay Company<br />
Theresa Patterson, Stephanie Thornbury, Anchel Ghai<br />
Award of Merit:<br />
Our Success Plan: The Story Behind AstraZeneca Canada’s New Strategic Plan<br />
AstraZeneca Canada Inc.<br />
Susan Quinn-Mullins, Lee Rammage and Michelle Fleming – AstraZeneca<br />
Canada Inc., Watercooler Inc., and Cohn and Wolfe<br />
Award of Merit:<br />
Curriculum Update/Actualités de la m<strong>is</strong>e d’oeuvre<br />
Min<strong>is</strong>try of Education<br />
Diane Gumb, Frank Emmerson<br />
Award of Excellence:<br />
RBC Dexia Joint Venture Communication to RBC Employees<br />
RBC Financial Group<br />
Annette Martell ABC, MC – RBC Financial Group; Merrill Matthews – Matthews<br />
Insights Group Inc.
Award of Excellence:<br />
The LCBO Re-Planogram Challenge<br />
LCBO<br />
L<strong>is</strong>a MacGregor, Marlene Hait, Nancy Adderley-Colby, Michael Anderson, Britt<br />
Hamilton<br />
Special Events Sponsored by MANDALA Communications Inc.<br />
Award of Merit:<br />
Cadbury Chocolate Couture Collection<br />
Strategic Objectives Inc.<br />
Judy Lew<strong>is</strong>, Michael Abbass, Michelle Veilleux<br />
Award of Merit:<br />
Gingivit<strong>is</strong> Week 2005: The Great Canadian Rinse-Off<br />
Environics Communications<br />
Liz Carson, Amy Laski, Mary Beth Denomy, Jennifer Duggan, Karen Cleveland,<br />
Nicole Paara<br />
Award of Excellence:<br />
FACE of Fashion 2005 – Helping FACE Help Families<br />
Voice Freelance Communications<br />
April Rutka, Nancy Toran Harbin, Vanessa Bond<br />
Issues Management Sponsored by Bowdens<br />
Award of Merit:<br />
Garbage Collectors’ Strike – June 2005<br />
Region of Peel<br />
Annette Geldbert<br />
Strategic Management Processes Sponsored by MANDALA<br />
Communications Inc.<br />
Award of Merit:<br />
Our Success Plan: AstraZeneca Canada’s Strategic Plan Launch<br />
AstraZeneca Canada Inc.<br />
Susan Quinn-Mullins, Lee Rammage, Michelle Fleming – AstraZeneca Canada<br />
Inc., Watercooler Inc., and Cohn and Wolfe<br />
Media Relations over $50,000 Sponsored by CNW Group<br />
Award of Merit:<br />
The Launch of Virgin Mobile Canada<br />
Virgin Mobile Canada / Hill and Knowlton<br />
Paula Lash, Jennifer Koster, Kr<strong>is</strong>ty Derkson
Award of Merit:<br />
<strong>Toronto</strong> Unplugged<br />
<strong>Toronto</strong> Hydro Corporation<br />
Blair Peberdy, Catherine Parry, Tanya Bruckmueller<br />
Award of Merit:<br />
Diabetes Testing – Communicating the “No Coding Required” Message in Key<br />
Markets<br />
Bayer HealthCare Inc. / Cohn & Wolfe<br />
Al<strong>is</strong>on Bing, Danielle Mencke – Bayer HealthCare; Sheila McEachen, Alanna<br />
Fox, Emily Hanft, Sylvie Tessier, Lydia St-Germain – Cohn & Wolfe<br />
Award of Merit:<br />
Sativex® – Launching the first cannab<strong>is</strong> derived medication for MS Pain in<br />
Canada<br />
Bayer HealthCare Inc. / Cohn & Wolfe<br />
Lori-Ann Horrigan – Bayer HealthCare; Alanna Fox, Sheila McEachen, Sylvie<br />
Tessier – Cohn & Wolfe<br />
Award of Merit:<br />
Sean John: The Future of Fashion Comes to Canada<br />
Diana Robinson & Associates<br />
Diana Robinson<br />
Award of Excellence:<br />
The Rebranding of Marc Anthony<br />
Strategic Objectives Inc.<br />
Deborah Weinstein
<strong>OVATION</strong> Awards <strong>2006</strong>: A Message From the Director of Judging<br />
<strong>Th<strong>is</strong></strong> year, fourteen accredited members and senior communications practitioners<br />
spent more than 160 hours judging entries for the <strong>2006</strong> <strong>OVATION</strong> Awards. Every<br />
entry was carefully reviewed and scored independently by at least two judges.<br />
Following the independent review, the judges worked together to reach a<br />
consensus score and then to provide comments. In a few situations where a<br />
consensus may not have been reached, the entry was reviewed by a third judge.<br />
Entries are composed of two parts: the work plan and the work sample. Entries<br />
are judged on technical excellence, creativity and innovation; effectiveness in<br />
identifying and responding to an organization’s or community’s needs; the<br />
delivery of measurable outcomes; and the overall success of the project. Judges<br />
score the above criteria on a scale from 1 – 7 which gives a weighted calculation<br />
for the criteria depending on the div<strong>is</strong>ion. During judging, all entries scoring 5.25<br />
to 5.74 receive an <strong>IABC</strong>/<strong>Toronto</strong> <strong>OVATION</strong> Award of Merit. Entries scoring 5.75<br />
and above receive an <strong>OVATION</strong> Award of Excellence.<br />
It was my pleasure working in th<strong>is</strong> role and again thank you to all of the judges<br />
for their hard work.<br />
Suzanna Cohen<br />
<strong>OVATION</strong>S <strong>2006</strong><br />
Director of Judging<br />
<strong>IABC</strong>/<strong>Toronto</strong>
JUDGES<br />
• Priya Bates, ABC, Internal Communications Manager, Hewlett Packard<br />
(Canada) Co<br />
• L<strong>is</strong>a Bélanger, Communications Consultant, Purolator Courier Ltd.<br />
• Eric Bergman, ABC, APR, MC, Senior Consultant, Bergman & Associates<br />
• Ken Cherney, ABC, APR, MC, President, Ken Cherney & Associates<br />
• Kim Cochrane, Manager, Channel Communications and Programs,<br />
Foresters<br />
• Janet Comeau, Manager, Corporate Communications, CDS Ltd.<br />
• Ruth Lewkowicz, APR, Educator/Professor - Communications Advantage<br />
• David Magil, APR, President, David Magil Communications<br />
• Cyrus Mavalwala, President, Advant<strong>is</strong> Communications Inc.<br />
• Anna Relyea, Associate Director, Strategic Communications, Ontario<br />
Science Centre<br />
• Bobbie Resnick, ABC, APR, MC, Fellow, Principle, Roberta Resnick &<br />
Associates<br />
• Felicia Shiu, APR, Vice President, MAVERICK Public Relations Inc.<br />
• Sabita Singh, ABC, Director, Strategic Communications, iStudio Canada<br />
• Janet Wile, ABC, APR, Director Communications, Siemens Milltronics<br />
Process Instruments Ltd.<br />
<strong>OVATION</strong> Awards <strong>2006</strong> SPONSORS<br />
<strong>IABC</strong>/<strong>Toronto</strong> thanks the following companies for their generous support of th<strong>is</strong><br />
year’s <strong>OVATION</strong> Awards:<br />
Exclusive Gala sponsor<br />
CNW Group<br />
Silver Sponsors<br />
Bowdens Media Monitoring<br />
News Canada<br />
MAVERICK Public Relations<br />
Bronze Sponsors<br />
Jib Media<br />
Mandala Communications<br />
<strong>IABC</strong>/<strong>Toronto</strong> also appreciates the contributions of<br />
InterContinental <strong>Toronto</strong> Centre<br />
Media Strategy Inc.
<strong>OVATION</strong> Awards <strong>2006</strong> Committee<br />
<strong>IABC</strong>/<strong>Toronto</strong> recognizes the support of the following organizations whose<br />
employees volunteered time and talent to make the <strong>2006</strong> <strong>OVATION</strong> Awards<br />
possible:<br />
Vice President Awards<br />
L<strong>is</strong>a Bélanger, Purolator Courier Ltd.<br />
Director of Judging<br />
Suzanna Cohen, Greater <strong>Toronto</strong> Home Builders’ Association<br />
Gala Director<br />
Natasha Compton, High Road Communications<br />
Gala Coordinators<br />
Sonya Malcolm, Habitat for Humanity<br />
Angela St. Amour<br />
<strong>IABC</strong> <strong>Toronto</strong> Executive Board 2005/<strong>2006</strong><br />
President<br />
Immediate Past President<br />
Executive Vice President<br />
Vice President, Accreditation & Standards<br />
Vice President, Association Management<br />
Vice President, Awards<br />
Vice President, Finance<br />
Vice President, Marketing Communications<br />
Vice President, Member Communications<br />
Vice President, Membership<br />
Vice President, Networking & Special Events<br />
Vice President, Professional Development<br />
Vice President, Volunteer Services<br />
Rawle Borel Jr.<br />
Alix Edm<strong>is</strong>ton<br />
Felicia Shiu, APR<br />
Brent Carey, ABC<br />
Dave Traynor<br />
L<strong>is</strong>a Bélanger<br />
Janet Comeau<br />
Trell Huether<br />
Kim Cochrane<br />
Anna Relyea<br />
Shari Balga<br />
Leslie Hetherington, APR, MBA<br />
Natasha Renaud, MBA<br />
<strong>IABC</strong>/<strong>Toronto</strong><br />
296 Jarv<strong>is</strong> Street, Suite 7<br />
<strong>Toronto</strong> ON M5B 2C5<br />
Phone: 416-968-0264<br />
Fax: 416-968-6818<br />
toronto-info@iabc.com<br />
http://toronto.iabc.com
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