Communicator

awards 2012 issue 

Communicator 

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OVATION 

AWARDS 

7 

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DAZZLING DISPLAY OF COLOURS 

AT OVATION AWARDS GALA! 

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Dr. Catherine Zahn is this year’s 

Communicator of the Year! 

Integrated Marketing Communications 

student lets her colours shine! 

Inspiring! Friends For Life wins 

The Bobbie Resnick Philanthropy Award 

8 OVATION AWARDS GO DIGITAL 

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18 

20 

9 

JUDGES 

Winners List 

SPONSORS/THANK YOU 

OVATION Committee Members

DAZZLING DISPLAY 

OF COLOURS AT 

OVATION 

AWARDS 

GALA! 

There was no holding back when IABC/Toronto asked communicators 

in the Greater Toronto Area to “Show Your Colours!” The quality 

of talent was unmistakable as the winners were selected for their 

strategic and creative projects within the GTA. 

With IABC/Toronto being the largest IABC 

chapter in the world, Trell Huether, President, 

IABC/Toronto, expected nothing less from the 

GTA’s high level of innovative communicators. 

“This year, the winning OVATION entries 

demonstrated that strategic communications 

is imperative to driving any organization or 

campaign,” says Huether. “The diversity and 

high quality of communications work being 

done in the GTA is truly something to be 

celebrated.” 

A successful event from the start, the 27 th 

annual OVATION Awards were held in 

Toronto at the Liberty Grand on May 30 

and were hosted by the acclaimed Lee Smart 

of Second City Communications. 

As the contagious energy of the more than 

300 attendees grew, the crowd cheered vigorously 

as their colleagues began to receive their 

awards, which included Awards of Excellence, 

Awards of Merit, five Awards of Distinction, 

People’s Choice Award, IABC/Toronto 

Student of the Year and the Bobbie Resnick 

Philanthropy Award. 

Back by popular demand, the night’s 

playlist, put together by Huether, cleverly 

matched songs to each winning project, 

which made for entertaining song choices 

from every genre of music including songs 

by Missy Elliot, Tim McGraw and Otis 

Redding to name a few. 

With the music playing and the guests 

cheering, the tweet wall kept the conversation 

alive as the crowd tweeted 

their congratulations and comments 

using the hashtags #IABCToronto and 

#OVATIONAwards. 

As the winners were announced, it became 

clear that Strategic Objectives was a force, 

with four Awards of Excellence, five Awards 

of Merit and the Award of Distinction for 

mid-sized agency of the year. 

“We are honoured to be here tonight 

and recognized by IABC/Toronto through 

several OVATION awards,” said Deborah 

Weinstein, President, Strategic Objectives. 

“PR has awesome power to grow, build, 

maintain, protect and sell brands. Strategic 

Objectives’ diverse OVATION award-winning 

programs for a variety of clients clearly 

demonstrate that telling a relevant, credible 

and meaningful story to the right people, 

at the right time, can move your consumer 

up the brand ladder from awareness, to 

acceptance, advocate and adorer.” 

Barrick Gold Corporation was honoured 

with the Award of Distinction for Corporate 

Communications Department of the year. 

Winning two Awards of Excellence and 

three Awards of Merit this year, there is 

no doubt Barrick Gold Corporation is a 

leader in innovative and strategic corporate 

communications. 

The OVATION Awards also recognized 

several projects from the government and 

corporate communications sectors. Among 

them was the Town of Oakville, a first time 

entrant and winner, taking home an Award 

of Excellence and Award of Merit for its 

Oakville Canopy Club program. Senior 

Communications Advisor for the Town 

of Oakville explains, “This was our first 

IABC/Toronto OVATION Awards submission, 

so it’s amazing to be recognized 

by such a talented group of industry professionals, 

let alone honoured with two awards. 

We’re incredibly proud of our Oakville 

Canopy Club—an innovative campaign 

that inspired residents to save Oakville’s ash 

tree canopy from the threat of the Emerald 

Ash Borer. Our mini in-house team took 

a vision, made it a reality and the result 

was brilliant.” 

With the night drawing to a close, the 

anticipation grew for the People’s Choice 

Award, voted by IABC/Toronto members in 

recognition of the best communications 

campaign of the year. Narrative Advocacy 

Media took home the pristine award for 

its “Best Conversation Ever” campaign 

developed for WIND Mobile. 

IABC/Toronto would like to send a 

special thanks to the 2012 OVATION 

Award judges, volunteers and sponsors: 

News Canada, The Canadian Press 

Images, CNW Group, Cision, Fusion 

Design Group and Sobeys. The success 

of the OVATION Awards would not be 

possible without their generous support. 

As this year comes to a close for the 

IABC/Toronto OVATION Awards, it is 

never too early to begin thinking about 

how you will Show Your Colours! in 2013. 

Mallory Tardo is a corporate 

communications 

professional specializing in 

internal and strategic communications. 

She works at 

Sobeys Inc. as a Communications 

Specialist. 

2 AWARDS 2012 Communicator http://toronto.iabc.com/ http://toronto.iabc.com/ Communicator AWARDS 2012 3

President’s 

Message 

It was amazing to see so many of the 

GTA’s strongest and brightest communicators 

gather together at this year’s 

OVATION Awards gala. 

After 27 years, the OVATION Awards 

are only getting better, and the more than 

200 entries we received this year prove 

that. Hundreds of communications 

professionals were out in full force 

on May 30 th at the Liberty Grand in 

Toronto showing their colours and 

displaying why Toronto is the largest 

IABC chapter in the world. 

The OVATION Awards showcase the 

best the communications industry has to 

offer within the GTA, and it’s obvious 

Toronto-area professionals take their 

work seriously. But what is working 

hard without playing hard? The Tweet 

wall was active throughout the event, 

the MC for the evening, Lee Smart, kept 

the audience actively engaged, and the 

laughter flowed throughout the evening. 

The colours of the Greater Toronto Area 

communications industry have never 

been brighter, with Narrative Advocacy 

Media winning the coveted People’s Choice 

Award for its WIND Mobile “Best 

Conversation Ever” campaign, and five 

Awards of Distinction given to Diana 

Degan & Associates, MAVERICK PR, 

Strategic Objectives, Edelman Canada 

and Barrick Gold Corporation. 

I’d like to take this opportunity to thank 

all of the volunteers, judges and entrants 

for their time and energy in making this 

year’s OVATION Awards a huge success. 

The event is driven by volunteers from 

start to finish, and without your tireless 

efforts, this amazing night wouldn’t have 

been possible. 

I’d also like to thank our sponsors, News 

Canada, Canadian Press Images, CNW 

Group, Cision, Fusion Design Group and 

Sobeys. Without you the event couldn’t 

have come together. 

I really hope everyone who attended 

enjoyed the night as much as I did, and 

I’m already looking forward to next year! 

Trell Huether 

President, IABC/Toronto 

Dr. Catherine Zahn is this year’s 


of the Year! 

IABC/Toronto’s annual Communicator of the Year (COTY) 

Award recognizes a leader from the Greater Toronto Area 

who demonstrates exceptional communication leadership 

and has developed communication strategies that 

contribute to the ongoing success of an organization. 

On March 20, 2012 IABC/Toronto presented 

Dr. Catherine Zahn, President and CEO of 

the Centre for Addiction and Mental Health 

(CAMH), with the COTY Award at a special 

breakfast held in her honour. 

Dr. Zahn is a trailblazer in the field of mental 

illness and addiction. Since becoming CEO 

of CAMH in 2009, Dr. Zahn has introduced 

many communication initiatives, 

including a weekly blog named “Call Me 

Catherine,” as well as popular Town Hall 

meetings with CAMH staff. She has used 

her skills in leadership and communication 

to transform the organization, substantially 

raising awareness of mental health issues 

throughout Canada. 

Her strength as a communicator makes her 

much sought after by the media. Her interviews 

on CBC Radio’s Metro Morning and 

her letters to the national newspapers have 

continued to stimulate important public 

debate. Dr. Zahn’s personal communications 

on such sensitive topics as the banning of 

the smoking in her hospital have won her 

accolades for communications skills on the 

international stage. 

“She met all of the criteria of a leader who 

understands the role communication plays,” 

said Janet Comeau, ABC, Chair of the 

COTY judging panel. 

“This became very evident when we met 

with her team. They not only told us about 

her communication style and principles, but 

were clearly delighted to work and support her 

mandate. They told us about how Catherine 

connects with everyone she encounters in 

her work at a very personal level, and carries 

her message consistently and effectively to 

many audiences—whether patient, staff or 

other business or government leaders.” 

Dr. Zahn displayed her leadership skills 

by delivering an inspiring—and at times 

emotional—speech about connectivity and 

effective communication, using the power 

of imagery to illustrate her point. 

“I believe that there’s much power in 

communicating,” said Dr. Zahn. “I plan 

to give you the little gift of five beautiful 

images to take away and enjoy on this first 

day of spring. The five beautiful things are 

all about the connectivity that underpins 

communication.” 

These five underpinnings, according to 

Dr. Zahn, happen on a biological, personal, 

interpersonal, collective and spiritual level. 

“If we draw on all levels of connectivity, 

including using the natural construct of our 

brain to its fullest; acquiring self knowledge 

to deploy our whole selves; developing 

meaningful human relationships; respecting 

societal customs and beliefs; and attending 

to the spiritual aspects of life; we can change 

the world.” 

Trell Huether, IABC/Toronto President, presents the 

Communicator of the Year to Dr. Catherine Zahn, 

President and CEO of the Centre for Addiction and 

Mental Health. 

To read more about Dr. Catherine Zahn and 

the Communicator of the Year Award, visit: 

http://toronto.iabc.com/recognition/coty/ 

Each year, IABC/Toronto selects the Communicator 

of the Year by issuing an open call to members and 

non-members to nominate a leader and provide a 

rationale for their choice. The nominees are reviewed 

by a panel of past IABC/Toronto presidents, who then 

chooses the Communicator of the Year. 

John Gilson works as a Communications 

Specialist for SIM-one, the 

Ontario Simulation Network. John 

graduated with an Honours B.A. 

from the University of Toronto 

and received an Editing Certificate 

from George Brown College. He has plenty of experience 

doing freelance work as a writer, editor and newsletter/ 

materials designer. 


Integrated Marketing Communications 

student 

The IABC/Toronto Student of the Year 

Award, presented at this year’s OVATION 

Gala on May 30, 2012, recognizes a student 

member each year who exhibits leadership 

and excellence in communications and possess 

creativity, strong writing skills and passion in 

both academic and volunteer projects. Cawker’s 

entry shined bright and it’s evident that she is 

destined to go far in the communications field. 

Understanding that the average consumer is 

swamped with hundreds of advertisements 

daily, Cawker explains how a Customer- 

Based Brand Equity (CBBE) model can 

help brands become more than just a name 

to consumers. The model, represented as a 

pyramid-shaped chart, has four distinct 

levels of brand recognition. 

The bottom level of the pyramid is Salience— 

the basic knowledge of a brand, unaccompanied 

by judgment or emotion. “At this level, 

consumers have been hit six or seven times with 

your brand name,” Cawker explains. “They know 

the name—but that’s it. When companies 

make mistakes with their branding strategy, 

they can never climb higher than Salience.” 

Brands can then ascend through Performance, 

Imagery, Feelings and Judgments, before 

achieving the ultimately-desired top level: 

Resonance. “Hitting Resonance is all about 

making the consumer feel that the brand is 

an integral part of their lifestyle,” Cawker 

says. “When a brand resonates with its target 

[market], it stakes out and occupies a space in 

the consumer’s mind.” 

lets her 

colours shine! 

Conestoga College Integrated Marketing Communications student 

Bethany Cawker answers the burning question of how a brand can 

take its relationship a step further than just capturing the attention 

of its target market, in her news release, “Consistency: The Key to 

Brand Resonance.” Her release earned her the 2012 IABC/Toronto 

Student of the Year award. 

Having compiled integrated marketing communications 

plans for several clients in the 

Kitchener-Waterloo area, Cawker noticed a 

relationship between a company’s lack of 

brand consistency and a lack of traffic and 

interaction on its social media channels. 

“For some reason, companies think it’s 

permissible to use different titles for their 

social media channels—this is a seemingly 

minor issue, but it confuses consumers. I would 

not call my company B.E.Cawker Inc. on 

Facebook and then name my YouTube 

channel Cawker Solutions Inc.” 

After talking with her clients, Cawker discovered 

that most of them assumed their 

consumers would “care enough” to find them. 

“These types of assumptions are roadblocks to 

brand resonance,” says Cawker. “If no one can 

find your brand, no one will learn more about 

it, and no one will talk about it.” 

Cawker further put her social media skills to use 

as IABC/Toronto’s Member Communications 

and Social Media Coordinator. “[My role] 

perfectly complemented my academic studies; 

while I learned about social media communications 

at school, IABC/Toronto gave me 

the opportunity to implement what I had 

learned on its Facebook, Twitter and 

LinkedIn platforms,” said Cawker. 

Now holding both an Integrated Marketing 

Communications post-graduate certificate 

and an Honours B.A. in English from York 

University, Cawker looks forward to putting 

her newly acquired experience in the creation 

and implementation of customer-oriented marketing 

communications plans. And she hopes to make a splash 

in the communications world and provide companies with 

fresh yet practical solutions to branding and customer 

retention issues. She is confident that accelerating a brand’s 

ascension to the resonance level of the CBBE pyramid 

will result in its long-term success and notoriety. 

“I am deeply honoured to be recognized as IABC/Toronto’s 

2012 Student of the Year. As a graduate looking for a 

career in communications, I value this recognition for its 

prestige, but also because it confirms that I have learned 

integral skills and strategies from both my volunteering 

and academic work that will allow me to truly make a 

difference in the communications field.” 

Be sure to follow Cawker on Twitter: @bethanycawker. 

Shane McKenna is a Public Relations 

Coordinator for TJX Canada (Winners, 

HomeSense and Marshalls) and also 

has experience in the not-for-profit, 

government and healthcare sectors. 

A graduate from Durham College, he 

enjoys fashion communications, media relations and reality 

television. Questions and feedback welcome: s.mckenna@live.ca. 

Bethany’s Quick Tips for Achieving Brand Resonance: 

Don’t underestimate the amount of emotion people 

invest in brands. Attach a personality or emotion 

to your brand that your target can relate to. 

Keep visual brand elements simple and transferable. 

Every single visual element should reflect your 

brand’s values. 

Respond – quickly—to comments, negative or 

positive, via social media and email. Formulate 

a social media contingency plan to deal with 

“crisis-level” posts tactfully. 

Ask your consumers questions. Marketing is now 

consumer-driven—your consumers want to have 

a hand in the makeup of your brand. 

Remember – consistency is key. Do what works, 

and do it often. 

Inspiring! 

Friends For Life 

wins The Bobbie Resnick 

Philanthropy Award 

Friends For Life started seven years ago from a vow 

between two friends to do something to support those 

diagnosed with cancer or cystic fibrosis. Since then it 

has established its credibility through top-notch 

communications. That’s now being recognized with 

the Bobbie Resnick Philanthropy Award. 

Erick Bauer and Steve Cameron were your typical teenage friends in middle 

school. But when Steve was diagnosed with Non-Hodgkin’s Lymphoma 

in high school, their personal circumstances brought them even closer 

together. Erick had been diagnosed at a young age with cystic fibrosis, a 

common fatal genetic disease that affects one out of every 3,600 Canadians. 

Their shared experience facing devastating diseases in and out of the 

hospital strengthened their bond. It led them to make a vow to put their 

heads together and do something for the people in the two communities 

that had done so much for them. 

“That’s how the idea for Friends For Life was born,” says Erick. “It started 

out just as a small event at a pub with friends and family that raised a 

small amount of money but it proved to us that we could do something 

and touch the lives of people affected by both cancer and cystic fibrosis.” 

Erick and Steve’s personal story inspired the Friends For Life brand and 

through it, they are now inspiring many other young professionals to give 

back to the community as well as raising awareness for both cancer 

and the lesser known cystic fibrosis. It’s for this work that Friends For 

Life was honoured with the Bobbie Resnick Philanthropy Award at the 

2012 IABC/Toronto OVATION Awards. 

The Bobbie Resnick Philanthropy Award is handed out annually to 

professional communicators who demonstrate leadership and dedication, 

while making a positive contribution to the profession and the community. 

The volunteer team at Friends For Life certainly fits that bill. 

“The brand that we’ve created and the people that we’ve inspired over the 

last seven years is what gets me excited,” says Erick. “But what really 

inspires me is how we’ve been able educate people on what cystic fibrosis 

is—seven years on I really feel that we’ve been able to get that message 

out to thousands and thousands of people.” 

Through entirely volunteer efforts, the Friends For Life Foundation has 

grown significantly since it began. Each year it hosts an annual gala event 

Bobbie Resnick, right, presents the Bobbie Resnick Philanthropy Award 

to the Friends for Life Foundation’s Stefanie Calli and Erick Bauer. 

in June as well as a variety of smaller events and other activities 

throughout the year. In total, they have raised over $300,000 for 

Cystic Fibrosis Canada and the Oncology Unit at SickKids Hospital. 

Excellent communications has been key to their success. 

“From the get-go, we’ve used communications, public relations and 

media relations to create a brand for what we’re doing and to create 

legitimacy,” says Erick. “This in turn allowed us to approach corporate 

sponsors and develop relationships with people who may have been 

hesitant to partner with us if we didn’t have such a strong reputation.” 

Going forward, Friends For Life intends to continue to strengthen its 

brand in pursuit of its goals. And those goals are no small matter. 

“We’re aiming to raise $500,000 for Cystic Fibrosis Canada and the 

Oncology Unit at SickKids Hospital by our ten-year anniversary,” says 

Erick. And given how much they’ve accomplished so far, you just have 

to think that they are going to do it. 

Jessica Hume is a strategic communicator with a focus 

on using communication to engage and inspire action. 

She recently relocated from South Africa to Toronto and 

is enjoying meeting communicators in Toronto through 

IABC. You can reach her at jhume82@gmail.com. 


OVATION AWARDS 

2012 OVATION AWARDS 

JUDGES 

The 2012 OVATION Awards marked a 

new era—a paperless one—as the 

entire awards process was done using 

a new online entry system. 

IABC/Toronto is one of only a handful of chapters to adopt an online entry 

system for its awards program, and as the largest IABC chapter in the world, 

it just makes sense. 

“We’re a unique chapter, with more than 1,800 members and more than 

200 award submissions,” says Cyrus Mavalwala, ABC, and Vice President, 

Accreditation & Standards of IABC/Toronto. This new online system helped 

solve the challenge of physically getting all the judges in one location at the 

same time. In fact, the ability to judge remotely allowed more senior and 

accredited judges to participate in the process. 

“Moving totally online means entrants don’t have to courier or mail out 

anything—it’s nice, neat, quick. Deadlines always approach faster than you 

hope, so if you can simply upload documents versus having to mail items, 

then it makes the process a little faster,” says Mavalwala. 

2012 was a record-breaking year for the OVATION Awards, with more awards 

submissions and more awards given than any previous year. The online 

entry system made it easier and more efficient—both for the entrants and 

for the judges. 

“I’ve helped to judge the OVATION Awards program for many years and 

I’ve always found the experience to be professionally rewarding and loads of 

fun. This year’s innovation of the online system made it even better. I found 

it afforded me more time to review submissions, often when it was convenient 

to me, and allowed me to fashion written evaluations that were more 

comprehensive and constructive,” says John Cappelletti, ABC and one of the 

judges of the 2012 OVATION Awards. 

Comments from entrants included, “Online submission was perfect!” 

and “Keep the online process. It’s much easier/faster to submit with 

looming deadlines.” 

Of course, with any new IT initiative there are always challenges. Getting the 

software to work the way you want it to work isn’t always a seamless process, 

but in the end, the extra effort was well worth it, with entrants and judges 

alike happy with the new system. Hopefully, next year will be even better. 

Katherine Kolenchuk is a communicator specializing in 

Web 2.0 and online initiatives. She also enjoys writing and 

copyediting and believes strongly in enjoying the work you 

do. Follow her on Twitter @K2editing. 

Linda Andross, ABC 

President 

APEX Public Relations Inc. 

IABC/Toronto Executive Vice President 

Iliana Arapis, ABC, MA 

Senior Director, Advancement 

The Michener Institute 

Louise Armstrong 

Communications Consultant 

Louise Armstrong Communications 

IABC/Toronto VP, Professional Development 

Eric Bergman, ABC, APR, MC 

Consultant and Author 

Bergman and Associates 

IABC/Toronto Past President, 1994/1995 

Amanda Brewer, ABC 

Principal 

ABCo. 


John Cappelletti, ABC, M.Ed 

Manager, Stakeholder Relations 

CAAT Pension Plan 

Brent Carey, ABC 

Director, Communications 

Mattamy Homes Limited 


Tracy Chrisholm, ABC 

Principal 

T Chrisholm Communications 

Suzanna Cohen, ABC 

Manager, Communications and Employee 

Experience 

TD Bank Group 

Jennifer Conron 

Marketing Manager 

du Toit Allsopp Hillier 

Jacqui d’Eon, ABC, MC, P.Eng 

Principal 

The Communications Department 

Dana Dean, APR 

Senior Manager, Sales Communication 

Royal Bank of Canada 

Stephanie Engel, ABC 

Vice President 

APEX Public Relations Inc. 

IABC/Toronto VP, Networking and Special 

Events 

Louise Evans 

Morag Farquharson, ABC 

Manager, Communications 

Scotiabank 

Cheryl Fletcher, ABC 

Director, Internal Communications 

RBC Insurance 

Nancy Gale, ABC 

Director, Strategic Communications 

Mississagua Halton CCAC 

Ellen Gardner, ABC 

Principal 

Write to Know Communications 

Tova Glass, ABC 

Communications Specialist 

Cancer Care Ontario 

Nandy Heule, ABC, MA 

Principal 

Heule Communications 

Trell Huether 

Senior Account Manager 

Citizen Optimum 

IABC/Toronto President 

Susan Johnston, ABC, MBA, 

MCC (IAC) 

Communications Coach 

It’s Understood Communication 

IABC/Waterloo President 

Paree Katharos, ABC 

Manager, Marketing Communications 

John Hancock Retirement Plan Services 

Bill Kennedy 

Executive Director, Corporate 

Communications 

Liquor Control Board of Ontario 

Ian Kinross, ABC, MA 

Principal 

Kinross Communications 

Brigitte Kocijancic, ABC 

Director, Communications 

CIBC 

Corinne LaBossière, ABC, APR 

Consultant 

CGL Communications 

Jo Langham, ABC 

SVP and General Manager, Toronto 

Thornley Fallis Communications 


Anna Larson, ABC 


Halton Region 

Cathy Ledden, RGD 

Creative Director 

Ledden Design 

S. Ellen Leesti, ABC 

Communications, Toronto Water 

City of Toronto 

Andrea Lekushoff, MBA 

President 

Broad Reach Communications 

Judy Lewis 

Co-Founder and Executive Vice President 

Strategic Objectives 

Ruth Lewkowicz 

Principal 

Communications Advantage 

Sylvia Link, ABC, APR 

Head, Strategic Communications 

Ontario Ministry of Education 

Carrie MacAfee 


Ontario Power Generation 

IABC/Toronto Past President 2010/2011 

Maryjane Martin, APR 

President 

M.J. Martin & Company 

Wendy McLean-Cobban, 

ABC, CMP 

Manager, National Practice Area 


Canadian Institute of Chartered 

Accountants 

Catherine Perry, ABC, HBA 

Director, Marketing and Creative Services 

Ryerson University 

Michela Pasquali, ABC 

Writer, Editor and Consultant 

mpasquali.com 

Anna Relyea, BA, MA 

Director, Strategic Communications 

Ontario Science Centre 

IABC Canada East Region, Communications 

Director 

Roberta Resnick, ABC, APR, 

BC, IABC Fellow 

Principal 

Roberta Resnick and Associates 

Daffyd Roderick, ABC 

Director, Corporate Communications 

Hydro One 

Linda Sadlowski, ABC 

Advisor, Corporate Communications 

RBC Financial Group 

Barb Sawyers, MA 

Author 

Write Like You Talk – Only Better 

Lorraine Smith, ABC, MPA 

Senior Policy Coordinator 

Ontario Ministry of Education 

Daniel Tisch, APR 

President and CEO 

Argyle Communications 

Janet Wile, ABC, APR, MC 

Director, Internal Communications 

Barrick Gold Corporation 

Brooke Yeates, ABC 

Manager, Change Management and 

Organizational Impacts 

Vale 


• 

WINNERS LIST 

IABC/Toronto Student 

of the Year 

Winner: Conestoga College’s Bethany Cawker 

IABC/TORONTO STUDENT 

OF THE YEAR JUDGES 

Paulina Callaghan, ABC 

Manager, Strategic Communications and Marketing 

Ontario Ministry of Finance 

IABC/Toronto VP, Membership 

Bobbie Resnick Philanthropy 

Award – Making a Difference 

Winner: Friends for Life Foundation 

BOBBIE RESNICK PHILANTHROPY 

AWARD JUDGES 

Alix Edmiston, ABC 

Principal 

AE Public Relations 

IABC/Toronto Past President 2004/2005 

MAVERICK PR, Small Agency of 

the Year – Julie Rusciolelli, Nicole 

Cayer, Natasha Dos Santos, Paula 

Morrison, Elena Ziluk 

Strategic Objectives, Mid-Size Agency 

of the Year – (left to right, back to front) 

Nancy Marcus, Stephen Blyth, Deborah 

Weinstein, Judy Lewis, Kelly Baita, Catherine 

Heroux, David Weinstein, Adirana Lurz, Ive 

Balins, Sarah McConnell, Michael Shipticki 

THE 

AWARDS OF 

DISTINCTION 

WINNERS! 

Melissa Gibson 

Communications and Research Manager 

FEI Canada 

Katie O’Dell 

Consultant 

Environics Communications 

IABC/Toronto VP, Awards 

Roberta Resnick, ABC, APR, MC, 

IABC Fellow, CPRS Honorary Fellow 

Principal 

Roberta Resnick & Associates 

Edelman Canada, Large Agency of 

the Year – Melissa Legaspi, Jennifer 

Brown, Lisa Kimmel, Sandra D’ambrosio, 

Jennifer Zed, Marsh Rosenberg, 

Cynthia Innes 

Barrick Gold Corporation: Corporate 

Communications Department of the 

Year – Karen Francisco, Evelyn Yallen, 

Henry Dang, Christine Robson, Stuart 

Weinberg, Janet Wile, ABC, APR, MC 

Diane Degan and Associates, 

Boutique Agency of the Year 

– Diana Degan, ABC 

Awards of Distinction 

The following awards celebrate exceptional 

OVATION Awards. The IABC/Toronto 

OVATION Awards of Distinction are based 

on the number of winning entries per 

organization and a point system. Each Award 

of Excellence earns three points and each 

Award of Merit earns one point. Companies 

in each category with the highest point total 

win. In the event of a tie, the winner is 

decided by the median of score of the 

Excellence awards. 

These results have been secretly tabulated 

and were announced for the first time at 

the 2012 OVATION Awards Gala. 

Boutique Agency of the Year 

(Five or less employees) 

Diane Degan and Associates 

Small Agency of the Year 

(Six to 20 employees) 

MAVERICK PR 

Mid-Size Agency of the Year 

(21 to 50 employees) 

Strategic Objectives 

Large Agency of the Year 

(51 to more employees) 

Edelman Canada 

Corporate Communications 

Department of the Year (includes 

Not-For-Profit organizations) 

Barrick Gold Corporation 

People’s Choice Award 

The People’s Choice Award is voted on by the 

IABC/Toronto membership in an online poll. 

Members vote for the program they believe 

was the most successful. Every OVATION 

Award of Excellence is eligible. 

Title of Entry: Best Conversation Ever 

Entrants: Amanda Alvaro, Lindsay Mattick 

Davidson, Sascha Von Nickisch-Rosenegk, 

Amanda Buchanan, Shelley Thomas 

Entrant Company: Narrative 

• 

2012 OVATION WINNERS 

Communication 

Management 

Community Relations 

Award of Excellence 

Title of Entry: Get Volunteering 

Entrants: Manifest Communications: 

Andrea Donlan, Stephanie Mannone; 

Volunteer Canada: Ruth MacKenzie, 

Paula Speevak-Sladowski, Wendy Mitchell, 

Graham Machacek, Phoebe Powell, 

Melanie Hientz, Shannon Harvey; 

Manulife Financial: Jeronimo DeMiguel; 

QMedia: Dorothy Engelman 

Entrant Company: Manifest Communications, 

Manulife Financial, Volunteer Canada, 

QMedia Solutions 


Title of Entry: The Creation of Koodonation 

– Canada’s First-Ever Microvolunteering 

Community 

Entrants: Deborah Weinstein, 

Michael Shipticki 

Entrant Company: Strategic Objectives 

and Koodo Mobile 

Award of Merit 

Title of Entry: A Historic Remembrance Day 

Entrants: Martine Lévy, James Loftus, 

Greg Vallentin, Leah Walters, Erin Bodley 

Entrant Company: DDB Public Relations 

Government Relations 


Title of Entry: Kidney Cancer Canada- 

Atlantic Campaign 

Entrant Company: Environics Communications 

and Kidney Cancer Canada 

Media Relations with 

budget up to $50k 

Award of excellence 

Title of Entry: Tenderflake declares 2011 

the year of the pie 

Entrants: Paradigm Public Relations: Tracey 

Bochner, Karen Williams, Kathleen Adams, 

Jessica Bouchard; Maple Leaf Foods: Cheryl 

Gill, Krissy Dziewior, Sylvia Sicuso 

Entrant Company: Paradigm Public Relations 



Title of Entry: Renter’s Insurance 101 

Entrants: Paradigm Public Relations: Michael 

Abbass, Diane Bellissimo, Liz Christiansen, Falan 

Hamilton, Jillian Turgeon; TD: Natalie Jikerjian, 

Samson Yuen, Tara Sirinyan, Fiona Hirst 


and TD 


Title of Entry: The Climb to Conquer: 

Destigmatizing mental health in the youth and 

adolescent community 

Entrants: Rob McEwan, Caroline De Silva, 

Kristina Rikunova, Daniel Tisch, APR 

Entrant Company: Argyle Communications 


Title of Entry: Building Canada’s Better 

Vibes-one good deed at a time 

Entrants: Julie Rusciolelli, Natalia Smalyuk, 

Kirsten Walkom and Colin Nekolaichuk; Zulu 

Alpha Kilo: Zak Mroueh; Media Experts: 

Mark Sherman 

Entrant Company: MAVERICK PR 

APEX Public Relations – Catherine Mitchell, 

Stephanie Engel, ABC, Lauren Baswick 

High Road Communications – Kristy Pryma, 

Adrienne Connell, Alex Cleyn 


Title of Entry: Cold blast melts away irregular 

heartbeat – Arctic Front® Media Launch 

Entrants: Medtronic of Canada: Melicent 

Lavers-Sailly; Xposure PR: Jane Wilcox, ABC, 

Terance Brouse 

Entrant Company: Xposure PR and 

Medtronic of Canada 


Title of entry: Rest Easy: The Launch of Sleep 

Country Canada Sleep Medicine Labs 

Entrants: Alison George, Kendra Dubyk, 

Daniel Tisch, APR 

Entrant company: Argyle Communications 


Title of Entry: TD brings e-recycling to local 

communities 

Entrants: Paradigm Public Relations: Tracey 

Bochner, Carolyn Abbass, Sinead Brown, 

Andrea Hanft; TD: Barbara Timmins, Tamar 

Nersesian 


and TD 


Title of Entry: Franklin Templeton Investment 

Forum: Capitalize on a Changing World 

Entrants: Daniel Tisch, APR, Keith Damsell, 

Sarah Kingdon, Debra Chan, Leily Shafaee, 

Sophie Garber, Winnie Kam 



Title of Entry: Setting the Pace – Advisa 

MRI Media Launch 

Entrants: Medtronic of Canada: Melicent 

Lavers-Sailly; Xposure PR: Jane Wilcox, ABC, 

Terance Brouse 

Entrant Company: Xposure PR and 

Medtronic of Canada 


Title of Entry: Prostate Cancer Canada: 

Prostate Cancer Awareness Week 

Entrants: Daniel Tisch, APR, Rob McEwan, 

Caroline De Silva and Anna Campbell 



Title of Entry: G Adventures Career 

Break Campaign 

Entrants: Timothy Chan 

Entrant Company: G Adventures 


Title of Entry: The Launch of 

Grimbergen Beer 




and Carlsberg Canada 


Title of Entry: TD Summer Reading Club 

Entrants: TD Bank Group: Megan Hooper; 

MSL Canada: Martha McKimm, Tuuli 

Hannula, Mary Attard, Natasha Newell-Vieira 

Entrant Company: MSL Canada 


Title of Entry: Keith’s Green Initiative 

‘Show Your Plaid’ 

Entrant Company: Edelman Canada 


Title of Entry: UPS Canada’s Peak Season 

Entrants: Erick Bauer, Ken Evans, 

Tanya Elliott-Briden, Dan Ovsey 

Entrant Company: APEX Public Relations Inc. 


Title of Entry: The Lost Wallet Program 

Entrants: Shelley Pringle, Kathryn Boothby 

Entrant Company: Polaris PR Inc. 

MEDIA RELATIONS WITH BUDGET 

GREATER $50K UP TO $100K 


Title of Entry: Magnum Ice Cream Bars 

Canadian Launch 

Entrants: Judy Lewis, Tara McCarthy, 

Jordanna Shtal 


and Unilever Canada 


Title of Entry: CNIB Eye Remember 

Entrants: Marsha Rosenberg, Marie-Christine 

Garon, Mahafrine Petigara and Candice Bruton 



Title of Entry: McDonald’s Canada McCafe 

Launch 2011 

Entrants: GolinHarris Canada: Adam Wall, 

Andrea Dart, Valerie Mendonca, Julie Owen, 

Jackie Elliott, Yolonda Abrahams, Janelle 

Gomes, Margaret Poole; McDonald’s 

Restaurants of Canada Limited: Karin Campbell, 

Louis Payette, Stephanie Sorensen, Jason 

Patuano, Chris Stannell 

Entrant Company: GolinHarris Canada 


Title of Entry: Starbucks 40 th Anniversary 

Entrants: Alexis Redmond, Darren Roberts, 

Sarah Brandon, Angie Di Rezze, Melissa 

Goveas, Cynthia Innes, Camille Kowalewski, 

Matthew Hayles, Arinn Ryan 



Title of Entry: Real Women of Philadelphia 

Entrants: Angie Di Rezze, Michelle Elmaleh, 

Emily Palley-Samson, Robyn Adelson, Sandra 

D’Ambrosio 



Title of Entry: Make Your Face a Maynards 

ENTRANTS: Robyn Adelson, Sarah Brandon, 

Melissa Legaspi, Kate Kernahan 



Title of Entry: Future Shop Holiday 

Entrants: Stephanie Nadalin, Nina Kalos, 

Tonisha Bath, Amber Murphy 

Entrant Company: Citizen Optimum 


Title of Entry: Transat Holidays Vacationer 

for a Year 

Entrants: Judy Lewis, Adriana Lurz, Jennifer 

Buchalter, Ive Balins 


and Transat Holidays 

Award of merit 

Title of Entry: Creating Eminence for 

Deloitte Canada by Leveraging Its Annual 

TMT Predictions 

Entrants: Andrea Lekushoff, Gwen McGuire, 

Heather McCulligh, Terance Brouse 

Entrant Company: Broad Reach 



Title of Entry: Sale of Maple Leaf Sports 

and Entertainment 

Entrants: Fleishman-Hillard: Daniel Madge, 

Bill Walker, John Capobianco, Jay Armitage; 

Ontario Teachers’ Pension Plan: Deborah 

Allan, Andrew Kondraski, Jane Rowe, Glen 

Silvestri, Ashvin Malkani 

Entrant Company: Fleishman-Hillard Inc. 

and Ontario Teachers’ Pension Plan 


Title of Entry: The TOPSHOP 

TOPMAN Takeover 




and Hudson’s Bay Company 


Title of Entry: Launch of the Nokia N8 

Entrants: Ketchum: Jennifer Atkinson, 

Laura Jeffrey, Linsey Flannery; Nokia 

Canada: Mila Mironova 

Entrant Company: Ketchum 

MEDIA RELATIONS WITH BUDGET 

GREATER THAN $100K 


Title of Entry: Elections Ontario Makes 

Voting Easy 

Entrants: Thornley Fallis Communications: 

Jo Langham, ABC, Terry Fallis, Jennifer Fox, 

Diane Bégin, APR, Andrea Smith, Erin 

McKay; Elections Ontario: Cheryl Clarke, 

Lalitha Flach, Alicia Fowlie and Julia Bennett 

Entrant Company: Thornley Fallis 

Communications and Elections Ontario 


Title of Entry: Best Conversation Ever 

ENTRANTS: Amanda Alvaro, Lindsay 

Mattick Davidson, Sascha Von Nickisch- 

Rosenegk, Amanda Buchanan, Shelley Thomas 



Title of Entry: The White Cashmere 

Collection 2011: Fashion with Compassion 

ENTRANTS: Deborah Weinstein, Catherine 

Heroux, Jennifer Buchalter, Sarah McConnell 


and Kruger Products 


Title of Entry: Best Buy Canada’s Holiday & 

Mom: The Chief Gift-Buyer Campaign 

Entrants: Danielle Jang, Robyn Adelson, Jason 

Kinnear, Michelle Elmaleh, Hilary Bassett, 

Ryley Murray, Michael Thomson, Brock 

Penner, Marie-Pierre Longpre 



Title of Entry: Bring it on: Canadian Tire’s 

Winter Driving Preparation Campaign 

Entrants: Canadian Tire Automotive 

Communications Team: Duncan Fulton, 

Liz Hamilton, David Gollom, Sebastien 

Bouchard, Jessica Culp, Stephanie Bonk; 

North Strategic: Justin Creally, Nicole Grant 

Entrant Company: Canadian Tire and 

North Strategic 


Title of Entry: McDonald’s Canada McHappy 

Day 2011 Program 

Entrants: McDonald’s Restaurants of 

Canada Ltd.: Chris Davies, Stephanie 

Sorensen, Jason Patuano, Chris Stannell, 

Louis Payette, Karin Campbell; GolinHarris 

Canada: Adam Wall, Andrea Dart, Valerie 

Mendonca, Julie Owen, Jackie Elliott, Yolonda 

Abrahams, Janelle Gomes, Margaret Poole 

Entrant Company: McDonald’s Restaurants 

of Canada Ltd. & GolinHarris Canada 


Title of Entry: Allstate Canada 2011 Media 

Relations Program 


Jo Langham, ABC, Terry Fallis, Jennifer 

Gordon, Jennifer Fox, Diane Bégin, APR, 

Katie Charbonneau, Andrea Smith; Allstate 

Insurance Company of Canada: Karyn Toon, 

Karen Benner and Kevin Wilson 


Communications and Allstate 

Insurance Company of Canada 


Broad Reach Communications – 

Bruce Geddes, Andrea Lekushoff, MBA 

Ontario Shores for Mental Health Sciences 

– Andrea Marshall, Chris Bovie, Maureen 

Patterson, Sharon Pye, Jennifer Bastarche, 

John Upshaw, Susan Nakhle, Jordan Leroux, 

Glenna Raymond 

Ontario Science Centre – 

Anna Relyea, Christine Crosbie 


Title of Entry: Holiday Moments with Indigo 

Entrants: Indigo Books & Music: Janet Eger, 

Lisa Huie, Jason Ip; MSL Canada: Martha 

McKimm, Nadia Beale, Katie Noble, Mary 

Attard, Joshua Zarobiak 



Title of Entry: APCOR ‘Real Cork Floors’ 

Campaign 

Entrants: Martine Lévy, Keka DasGupta, 

Sharon Hayward, James Loftus, Erin Bodley 


MARKETING COMMUNICATIONS 

WITH BUDGET GREATER THAN 

$50K UP TO $100K 


Title of Entry: Introducing Apothic Red 

Entrants: Paula Oreskovich, Liz Luzza, 

Michele Enhaynes, Brittany Siddall, 

Matt Juniper 

Entrant Company: PRAXIS 


Title of Entry: Future Shop Back to School 

Entrants: Stephanie Nadalin, Nina Kalos, 

Tonisha Bath, Amber Murphy 

Entrant Company: Citizen Optimum 

MARKETING COMMUNICATIONS WITH 

BUDGET GREATER THAN $100K 


Title of Entry: APCOR ‘Real Cork Floors’ 

Campaign 

Entrants: Martine Lévy, Keka DasGupta, 

Sharon Hayward, James Loftus, Erin Bodley 



Title of Entry: ‘Let the Saving Begin’ 

Entrants: Scotiabank: Jeff Marshal, Krista 

Vriend; Bensimon Byrne: David Rosenberg, 

Sandi Truffen, Lindsay Mattick Davidson; 

Narrative: Tricia Soltys 



Title of Entry: Canadians are nuts 

for peanuts! 

Entrants: Alison George, Kyla Best, 

Mackenzie Keller, Janet Grdovich, Taryn 

Wismer, Misty Meeks, Daniel Tisch, APR 


SPECIAL EVENTS WITH 

BUDGET UP TO $50K 


Title of Entry: Official Opening of 

Mississauga Celebration Square 

Entrants: Sandra Desrochers, Mary Tomasi, 

Ivana Di Millo, Sonja Banic, Ben De Santis 

Entrant Company: City of Mississauga 


Title of Entry: YWCA Facility gets a 

Makeover care of Jergens Overnight Fix 

Nightly Restoring Moisturizer 

Entrants: Erin Hardy, Catherine Mitchell, 

Elyn Kirby Arscott, Dayna Pollard 

Entrant Company: APEX Public Relations Inc. 

AWARD OF MERIT 

Title of Entry: Docs on Ice 

Entrants: Angela Sugden-Praysner, 

Anna Larson, ABC, Al Navikevicius, 

Dr. David Palmer and the Doctors’ Hockey 

Club, Trevor Clark and the Alzheimer 

Society of Hamilton Halton 

Entrant Company: Halton Region 


Title of Entry: Rimmel: A Bird’s Eye 

View of London 

Entrants: Stephanie Engel, Heather Hopkins, 

Kylee Berensci, Lauren Baswick, Linda 

Andross, Pat McNamara 

Entrant Company: APEX Public Relations 


Title of Entry: Whales Tohora Exhibition 

Ceremonial Launch 

Entrants: Anna Relyea, Christine Crosbie, 

Ellen Flowers 

Entrant Company: Ontario Science Centre 

SPECIAL EVENTS WITH BUDGET GREATER 

THAN $50K UP TO $100K 

AWARD OF EXCELLENCE 

Title of Entry: Subaru Brings Sexy Back 

To The AutoShow 

Entrants: Martine Lévy, James Loftus, 

Greg Vallentin 



Title of Entry: Official “Ground Breaking” Launch 

for Ripley’s Aquarium of Canada 

Entrants: Daniel Tisch, APR, Roanne Argyle, 

Debra Chan, Misty Meeks, Sarbjit Kaur, 

Caroline De Silva, Carmela Antolino 



Title of Entry: iDAPT: unveiling a 

new era in rehabilitation science 

Entrants: Todd Leach, Carolyn Lovas, Melissa 

McDermott, Nicole Bodnar, Geoff Koehler, 

Erica DiMaio, Alex Radkewycz, Lea Zeltserman, 

Gehna Singh, Gillian Howard, Christian Cote 

Entrant Company: Toronto Rehab – 

University Health Network 

SPECIAL EVENTS WITH BUDGET 

GREATER THAN $100K 


Title of Entry: 100 Years of Women’s Health 

Entrants: Jodi Salem, Teresa Mostert, Jenny 

Cheadle, Sherri Appell, Janice Nathanson 

Entrant Company: Women’s College Hospital 


Title of Entry: Norton Cyber Safety Expo 

Entrants: Julie Rusciolelli, Paula Morrison, 

Candi Jeronimo, Natasha Dos Santos, Nicole 

Cayer and Elana Ziluk 


ISSUES MANAGEMENT AND 

CRISIS COMMUNICATION 


Title of Entry: Creating Canada’s Ultimate 

Authority in Sports: Canadian Tire Corp.’s 

Acquisition of The Forzani Group 

Entrants: Canadian Tire Corporate 

Affairs Team, Fleishman-Hillard Financial 

Communications Team 

EMPLOYEE, MEMBER OR 

HR COMMUNICATION 


Title of Entry: Stick It To The Flu 

Entrants: Dave Bourne, Cindy Woods, 

Teresa McCormack 

Entrant Company: The Scarborough Hospital 


Title of Entry: Meridian Announces 

Amalgamation with Desjardins Credit Union 

Entrants: Scott Windsor, Andra Chinapen, 

Tina Fera-Parisi, Diane Medeiros, 

Elissa Smitten 

Entrant Company: Meridian 


Title of Entry: Discover Barrick Lunchtime 

Information Sessions 

Entrants: Janet Wile, Henry Dang, 

Evelyn Yallen, Julie Winget 

Entrant Company: Barrick Gold Corporation 


Title of Entry: The Revitalization of 

Pre-Retirement Member Presentations 

Entrants: Diane Smith, Carlene Quildon, 

Jordan Simard, Robert Stuart, Brittney Ashley, 

Derek Dobson 

Entrant Company: CAAT Pension Plan 


Title of Entry: Communicating a contribution 

increase to pension plan members 

Entrants: Diane Smith, Linda Wooding, Robert 

Stuart, Carlene Quildon, John Cappelletti, ABC, 

Jordan Simard, Derek Dobson 

Entrant Company: CAAT Pension Plan 


Title of Entry: Barrick Maintenance 

Improvement Program 

Entrants: Janet Wile, Bill Gray, Henry Dang, 

Julie Winget, Robert Cronin 


The Scarborough Hospital – Yvonne 

Walfall, Dave Bourne 

Argyle Communications – Debra Chan, 

Roanne Argyle, Caroline De Silva 

MSL Canada and Indigo – Nadia Beale, 

MSL Canada; Lisa Huie, Indigo; Mary 

Attard, MSL Canada; Janet Eger, Indigo 

Entrant Company: Canadian Tire Corp. 


Canadian Tire and North Strategic – 

Stephanie Bonk, Sebastien Bouchard, 

Jessica Culp, Canadian Tire; Nicole 

Grant, Justin Creally, North Strategic 

City of Mississauga – Ivana Di Millo, 

Mary Tomasi, Sandra Desrochers, 

Den De Santis, Sonja Banic, ABC 

Paradigm Public Relations and TD – 

Barbara Timmins, Tamar Nersesian, 

TD; Sinead Brown, Andrea Hanft, 

Paradigm Public Relations 

STRATEGIC MANAGEMENT PROCESS 


Title of Entry: City of Mississauga: 

Communications Master Plan 

Entrants: Argyle Communications: Roanne 

Argyle, Sarbjit Kaur, Debra Chan, and Daniel 

Tisch, APR; City of Mississauga: Ivana Di 

Millo, Sonja Banic 


BRAND COMMUNICATION 


Title of Entry: Ontario College of Social 

Workers and Social Service Workers: Building 

value through brand communication 


Leily Shafaee 



Title of Entry: Lay’s Farmers Campaign 

Entrants: Kim Saunders, Megan 

Johnson, Megan Stoudt, Jacob Porpossian, 

Stéphanie Panneton 

Entrant Company: Fleishman-Hillard 

Social Responsibility including 

Economic, Societal and 

Environmental Development 


Title of Entry: Penelope4Ontario 

Entrants: Rick Smith, Matt Price, Shiloh 

Bouvette, Adam Scott, Stephanie Kohls, Erin 

Charter, Aviva Friedman, Heidi Eisenhauer, 

Peter Dreimanis and Joshua Earl Warburton, 

Dominic Bortolussi, Oleg Khabarov, Hesham 

El-nahas, Jeffrey Rae 

Entrant Company: Environmental Defence 


Title of Entry: The Creation of 

Koodonation – Canada’s First-Ever 

Microvolunteering Community 



Entrant Company: Strategic 

Objectives and Koodo Mobile 


Title of Entry: WSPA Canada: 

Collars Not Cruelty 

Entrants: Daniel Tisch, APR, Misty Meeks, 

Alison George, Taryn Wismer, Carmela 

Antolino, Sarbjit Kaur 

Entrant Company: Argyle 



Title of Entry: Molson Canadian 

Introduces the Red Leaf Project 

Entrants: Paradigm Public Relations: 

Michael Abbass, Diane Bellissimo, Gina 

Kohn, Liz McLeod; Molson Coors: 

Forest Kenny, Tonia Hammer 



Title of Entry: The Body Shop’s “Stop 

Sex Trafficking of Children & Young 

People” Petition 

Entrants: Judy Lewis, Adriana Lurz, 

Ive Balins 


and The Body Shop Canada 


Title of Entry: A Farewell to Featherwagons 

Entrants: Beckie Jas, Brandon Koepke, 

Anna Larson, ABC 

Entrant Company: Halton Region 


Title of Entry: Oakville Canopy Club 

Entrants: Janine Ivings, Jeff Smalley, 

Brett McNally 

Entrant Company: Town of Oakville 

ELECTRONIC, DIGITAL AND 

INTERACTIVE COMMUNICATIONS 


Title of Entry: New Transit for Toronto: 

The Eglinton-Scarborough Crosstown 


Misty Meeks, Taryn Wismer 



Title of Entry: Making it Click at 

ontarioshores.ca 

Entrants: Susan Nakhle, Maureen Patterson, 

Jennifer Bastarache, Krista Luxton 

Entrant Company: Ontario Shores Centre 

for Mental Health Sciences 


Title of Entry: myTVO 2.0: Transforming 

a static intranet into an engaging tool for 

two-way communication 

Entrants: Christina Francisco, John Gallo, 

Maria Gonzalez, Sue Indrigo, Jill Javet, 

Mark McKay, Michael Palma, Jeff Rohrer, 

Todd Slivinskas 

Entrant Company: TVO 


Title of Entry: RECO Website Re-Design 

Entrants: Sherri Haigh, Lisa Scianitti 

Entrant Company: Real Estate Council 

of Ontario 

SOCIAL MEDIA 


Title of Entry: The Sales Experience 

Social Media Initiative 

Entrants: Dana Dean, APR, 

Jennifer Andres, Margaret Young 

Entrant Company: RBC Royal Bank 

of Canada 

AWARD OF MErIT 

Title of Entry: Kraft Foods DessertCentre.ca 

Festive Blogger Program 

Entrants: Robyn Adelson, Sandra 

D’Ambrosio, Jennifer Brown, Jennifer 

Zed, Amanda Lazarovitz 



Title of Entry: Sun Life Financial: 

BrighterLife.ca 

Entrants: Katherine Fletcher, Adrienne 

Connell, Steve Coppola, Chrys Moll, 

Sarah Long, Kristy Pryma, Peter Tasker, 

Jessey Bird, Amy Husser, Alex Cleyn 

ENTRANT COMPANY High Road 



Title of Entry: The Creation of 

Koodonation – Canada’s First-Ever 

Microvolunteering Community 




and Koodo Mobile 


Title of Entry: TD Social Customer Service 

Entrants: Wendy Arnott, Sunayna 

Tuteja, Darryl Silva 

Entrant Company: TD 


Title of Entry: Cold Stone Creamery 

Signature Creation Contest 

Entrants: Cold Stone Creamery Canada 

(Tim Hortons): David Morelli, Alexandra 

Cygal; MSL Canada: Paul Keable, Anne 

Yourt, Sara O’Reilly, Diane Sidik, Rainer 

Takahashi, Patricia Lariviere 



Title of Entry: MaRSDD Social Media 

Revitalization 

Entrants: Cathy Bogaart, Chris Stevenson, 

Karen Schulman Dupuis, Kara Collins, 

Shenthuran Vijayananthan 

Entrant Company: MaRS 

Discovery District 

COMMUNICATION 

SKILLS 

WRITING 


Title of Entry: Unplugged: 

Electric Vehicle Realities Versus 

Consumer Expectations 

Entrants: Broad Reach Communications: 

Andrea Lekushoff, Bruce Geddes, Heather 

McCulligh, Donna Dawson; Deloitte Touche 

Tohmatsu: Craig Giffi, Joe Vitale, Mimi Lee, 

Michelle Drew, Jennifer McHugh 

Entrant Company: Broad Reach 



Title of Entry: Coverage of 2011 Global 

Mine Rescue Summit 

Entrants: Janet Wile 



Title of Entry: Renter’s Insurance 101 

Entrants: Paradigm Public Relations: 

Diane Bellissimo, Liz Christiansen; 

TD: Natalie Jikerjian, Samson Yuen 

Entrant Company: Paradigm Public 

Relations and TD 

PUBLICATIONS 


Title of Entry: Barrick Beyond Borders 

Entrants: Nancy White, Stuart Weinberg 



Title of Entry: Barrick News Global 

Employee Newsletter 

Entrants: Janet Wile, Evelyn Yallen, 

Henry Dang, Julie Winget 



Title of Entry: For the RECOrd 

Entrants: Sherri Haigh, Amy Lewis, 

Adam Hawkins and Kristina Rikunova 

Entrant Company: Real Estate Council 

of Ontario 

MULTIMEDIA OR DIGITAL CONTENT 


Title of Entry: Enhancing the Image 

of Realtors with Video 


Jo Langham, ABC, Mike Edgell, Katie 

Charbonneau, Diane Bégin, APR; Ontario 

Real Estate Association: Bob McLean, 

Sandi Clark 


Communications and Ontario Real 

Estate Association 


Title of Entry: The Lake of Bays View 

Entrants: Bruce MacLellan, David Whillans 

Entrant Company: Environics Communications 


Fleishman-Hillard – Megan Stoudt, 

Jacob Porpossian, Megan Johnson, 

Kim Saunders 

COMMUNICATION 

CREATIVE 

PUBLICATION DESIGN 


Title of Entry: Answering the Call 

Entrants: Susan Nakhle, Andrea Worrall, 

Jordan Leroux, John Upshaw 

Entrant Company: Ontario Shores Centre for 

Mental Health Sciences 


Title of Entry: RSA – Large 

Commerical & Specialty 

Entrants: Ben Buckton and 

Dave Reachill 

Entrant Company: AIMIA 

OTHER GRAPHIC DESIGN/3D 


Title of Entry: Oakville Canopy Club 

Entrants: Jeff Smalley, Janine Ivings 

Entrant Company: Town of Oakville 


Title of Entry: TORZEN : A New Global 

Nylon Brand 

Entrants: MAVERICK: Tom Poldre; 

KB&I Services: Keith Burton; INVISTA: 

Jodie Stutzman 



Title of Entry: Divorce Details 

Entrants: Diana Degan, ABC 

Entrant Company: Diana Degan 

& Associates 

2012 IABC/Toronto OVATION Awards Sponsors 

We would like to acknowledge our generous 

sponsors for this year’s gala event: 

Platinum 

Platinum & OFFICIAL PHOTOGRAPHER 

GOLD 

OFFICIAL DESIGNER OF RECORD 

CONGRATULATIONS 

to IABC/Toronto’s newest 

Accredited Business 

Communicators (ABC): 

Yvonne Catty, ABC (Toronto), 

MasterCard 

Stephanie Engel, ABC (Toronto), 

APEX Public Relations 

Ian Kinross, ABC (Toronto), 

Kinross Communications 

Marla Stewart Konrad, ABC 

(Mississauga), World Vision Canada 

http://toronto.iabc.com/accreditation 

Thornley Fallis Communications and 

Ontario Real Estate Association – 

Diane Begin, APR, Mike Edgell, Thornley 

Fallis Communications; Sandi Clark, 

Ontario Real Estate Association 

All photos are courtesy of 

The Canadian Press Images, 

unless otherwise stated 

FLORAL SPONSOR 

THANK 

YOU 

The IABC/Toronto Awards Gala 

Committee would like to thank 

the following individuals and 

companies for their assistance 

with this year’s event. 

Creative Design 

Fusion Design Group Inc. 

www.fusiondg.ca 

Host provided by 

Second City 

www.secondcity.com 

Photography 

The Canadian Press Images 

www.cpimages.com 

Printer of Gala Program 

Brown Book Company 

(BBC) Limited 

www.brownbook.ca 

Venue and Catering 

Liberty Entertainment Group 

www.libertygroup.com 

Audio Visual 

ESG Show Services Ltd. 

www.esgshowservices.com 

Statues 

Kelly Lowe Glass 

www.kellyloweglass.com 

Plaques 

Alvin Ng 

Dragon Snap Design 

dragonsnapdesign.com 

Trophies and Plaques 

North York Trophies 

northyorktrophy.sites.toronto.com 

Winners’ Video 

Julian Cardozo 

www.smallfishproductions.webs.com 

Gala DJ 

Trell Huether 

IABC/Toronto President 

Special Thanks 

Funnel Communications: 

Peggy Ball, Jason Bell, Evonne Brant, John 

Chagnon, Anthony Laycock, Aqeela Nanji and 

Lauren Thorne for all of their amazing work 

and tremendous commitment to detail. 

We work hard 

to create designs 

that will work 

hard for hardworking 

people, 

like you. 

www.fusiondg.ca 


2011 – 2012 IABC/TORONTO BOARD 

President 

Trell Huether 

Immediate Past President 

Carrie MacAfee 

Executive Vice President 


Accreditation & Standard 

Cyrus Mavalwala, ABC 

Association Management 

Sharon Beattie 

Awards 

Katie O’Dell 

Finance 

Christine Andrew, MBA 

Marketing Communications 

Ashley Weinhandl 

Member Communications 

Marcia Ross, MBA 

Membership 


Networking & Special Events 


Professional Development 


Volunteer Services 

Amanda Flude 

2012 – 2013 IABC/TORONTO BOARD 

The 2012/2013 IABC/Toronto Board was approved at the 

June 19 AGM and takes effect July 1, 2012. 

President 


Past President 

Trell Huether 

Executive Vice President 


Accreditation & Standards 


Advertising & Sponsorship 

Mary-Ellen Hynd, MBA 

Association Management 

Natasha Renaud, MSc. Comm, 

MBA 

Awards 

Beverly Fairclough 

Finance 

Christine Andrew, MBA 

Marketing Communications 

Ashley Weinhandl 


committee – 

awards issue 

Executive Editors 

Katherine Kolenchuk 

and Jill Noble 

President’s Message 

Trell Huether 

Writers 

Shane McKenna 

Mallory Tardo 

Jessica Hume 


John Gilson 

Member Communications 

Gabrielle Scheliga 

Membership 


Networking & Special Events 

Lindsay Falt 

Professional Development 


Volunteer Services 

Amanda Flude 

Advertising: 

Mary-Ellen Hynd, MBA 

toronto-adsponsor@iabc.com 

Graphic Design: 

Fusion Design Group Inc. 

Telephone: 416.516.6657 

brent@fusiondg.ca 

Printing Services: 

Brown Book Company 

(BBC) Limited 

Telephone: 416.504.9696 

bbc@brownbook.ca 

IABC/Toronto 

189 Queen Street East, Suite 1 

Toronto, ON M5A 1S2 

416.968.0264 

http://toronto.iabc.com 

IABC International 

601 Montgomery Street, Suite 

1900, San Francisco, CA 94111 

1.800.776.4222 

http://www.iabc.com 

OVATION Committee members 

Katie O’ Dell 

VP, AwardsConsultant 


Inc. 

Awards 

Aarethi Edward 

Co-Director 

Student 

Centennial College 

Elizabeth Pek 

Co-Director 

Consultant 

Kaitlin Hazen 

Account Coordinator 


Inc. 

Karen Madho 

Specialist, Government 

Relations 

CNIB 

Catherine White 

Senior Marketing Specialist 

Willis Energy Services 

Scott Holtby 

Student 


Gala 

Juliet Paul-Kamanu 

Director 

Coordinator 

Nestle Canada Inc. 

Danique Williams 

Student 


Sacha Vaz 

Public Relations Intern 

MSLGroup Canada 

June Too 


Services Officer 

Independent Electricity 

System Operator 

Carolina Salcedo 

Account Coordinator 

The Siren Group 

Mallory Tardo 


Sobeys 

Shawn Griffiths 

Manager, Public Relations 

Certified General 

Accountants of Ontario 

Stephen Derksen 

Specialist, Interactive 

Marketing 

ING DIRECT Canada 

Materials 

Kate Blackwell-Poretta 

Co-Director 


Specialist 

Southlake Regional 

Health Centre 

Sheena Campbell 

Co-Director 


Specialist, Writer, Editor 

Freelance 

Julian Carodozo 

New Media Specialist 

OACCAC 

Jacqlyn Marcus 

Team Lead, Governance 

and Communications 

Foresters 

Sarah Aspinall 

Web/Intranet 

Administrator 

College of Nurses 

of Ontario 

Sarah Paul 

Associate Editor 

Great Southern Press 

Kent Anjo 

Consultant 

Seneca College 

Melissa Londono 

Marketing and 

Communications Intern 

SickKids Foundation 

Chantelle Ng 


Coordinator 

Ontario Association 

of Architects 

Sheri Strickland 


Writer 

Ontario Power Authority 

Samuel Dunsiger 

Writer and Communications 

Specialist 

Freelance 

This newsletter was printed on FSC certified paper 

with 10% post-consumer content. 

Sponsorship 

Steven Mills 

Director 

Senior Relationship Manager 

TMX Group 

Marketing 


Co-Director 

Web Coordinator 

Alzheimer Society of 

Canada 

Jill Noble 

Co-Director 

Consultant, Communications 

and Marketing 

Canada Mortgage and 

Housing Corporation 

Shane McKenna 

Public Relations Coordinator 

Jessica Hume 

Acting Communications 

Manager 

Toronto Region Immigrant 

Employment Council 

(TRIEC) 

Julie McFayden 

Associate Director, 

Public Affairs and 

Community Engagement 

Echo: Improving Women’s 

Health in Ontario 

Gio Samaniego 

Recent Graduate 

Seneca College 

Online Management 

System 

Beverly Fairclough 

Co-Director 

Assistant, Public Affairs 

and Communications 

Purchasing Management 

Association of Ontario 


Co-Director 

Management, Communications 

and Employee 

Experience 

TD Bank Group 

Christopher Trotman 


Strategist and Writer 

Sutton Compliance 

Communications

Communicator

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