Communicator

AWARDS 2009 ISSUE 

Communicator 

INSIDE 

3 2009 IABC/Toronto MAVERICK 

PR Student of the Year and Bobbie 

Resnick Philanthropy Award 

4 2009 OVATION Awards Judges 

5 2009 Winners list 

6 Images from the 2009 

OVATION gala 

11 2009 Awards of Distinction 

12 2009 Gold Quill Winners (Ontario) 

15 2009 OVATION Awards 

Committee Members and 

Communicator Committee 

16 IABC/Toronto Board 

The Final Word: Celebrating 

the 2009 OVATION Awards 

Winners at the 2009 OVATION Awards prove that “Word Gets 

Around” when creative strategies are matched with communications 

excellence. The winning programs rose above the noise, delivered 

their messages and received well-deserved recognition. This 

year saw a record number of OVATION entries and tremendous 

participation in the People’s Choice Award vote, confirming that 

motivation and vision can generate powerful results in a fiercely 

competitive communications industry. In total, 55 awards were 

handed out. The awards gala was once again sold out thanks to 

the continuous support of the communications community. 

Toronto Hydro-Electric System was one of 

the night’s big winners as it walked away with 

the People’s Choice Award as selected by the 

IABC/Toronto membership in an online poll. 

In addition to the People’s Choice Award, 

its team received two Awards of Excellence 

and one Award of Merit in Communication 

Management for their outstanding campaign, 

“Take a Load Off Toronto.” The goal of this 

integrated, multi-media campaign was to 

encourage consumers to adopt energy-saving 

behaviours such as the use of clotheslines. 

The capacity and power of a consumerdriven 

campaign and its focus on market 

transformation proved a brilliant measure 

for engagement and widespread education. 

“[The campaign] matches government, 

corporate and consumer interests to save 

both energy and money for everyone’s 

advantage. The team did an excellent job 

of meeting Hydro’s need for timely and 

effective programming,” the OVATION 

judges noted. 

Strategic Objectives led the large Public 

Relations agencies with three Awards of 

Excellence in Communication Management 

and one Award of Merit in Communication 

Creative. The award-winning campaigns, 

which received recognition included “40th 

Anniversary of the Caramilk Secret,” “The 

Johnnie Walker Pillars of Responsibility,” 

“New Stride Canadian Brand Launch” and 

“The Rollout of New Pink Cashmere.” 

Strategic Objectives’ Canadian brand 

launch for Stride Gum featured two Stride 

representatives playing ping-pong with 

Canadians on a road trip across Canada, 

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People’s Choice Award Winner – Toronto Hydro-Electric System 

From top left: Melissa Very, Blair Peberdy, APR, Christina Basil, Vanessa Nero, 

Valerie Shen, Casey Solomon; From bottom left: Gillian Earle, Tanya Bruckmueller- 

Wilson, ABC, Denise Attallah, Catherine Parry 

Large Agency of the Year – Strategic Objectives 

Standing left to right: Catherine Heroux, Anna Medeiros, Adrianne Lurz, Debra 

Quinn; Sitting left to right: Natasha Lasiuk, Mike Shipticki, Kathleen McMenamin 

which contributed to extraordinary business results including market 

share increases that surpassed all forecasts. “It is an incredible honour 

to be recognized by IABC/Toronto as all of the campaigns were unique 

unto themselves and all achieved measurable objectives. Creativity 

and innovation allows a campaign to be memorable not only from a 

PR point of view, but from a success point of view,” says Judy Lewis, 

co-founder and executive vice-president of Strategic Objectives. 

In addition to well-established awards, new categories made their 

debut in this year’s competition. “The Allstream Global Forum: An 

Evening with Steve Forbes” won the inaugural Award of Excellence in 

Communication Management in the Customer Relations category. 

Designed to distinguish the company from its competitors, strengthen 

customer relationships and create demand for business solutions, the 

project demonstrated the strategic use of seminar selling in order to 

generate outstanding sales results. “Our team is very honoured to be 

recognized with this award as it demonstrates the in-house expertise 

at Allstream to support our team and generate sales results,” says 

Christine E. Gerritse, senior manager of Marketing Communications 

at Allstream. 

The programs designed by this year’s winners demonstrate the 

remarkable passion, dedication and expertise that exemplify the 

communications profession as one capable of measurable results and 

prompting beneficial change. While the changing communications 

landscape brings new challenges, it also creates opportunities for 

strategic and innovative communication with stakeholders in a 

competitive market. This year’s entries represent the wide scope of 

capabilities from the area’s most notable communicators and attests 

to the intense drive to deliver messages and be heard. 

This year’s OVATION gala was held at the Liberty Grand on May 28 

and was sponsored by News Canada, Toronto Hydro-Electric System, 

The Canadian Press Images, MAVERICK Public Relations and 

Fusion Design Group. 

~ Panagiota Bountis 

Corporate Communications Department of the Year – Barrick Gold Corporation 

Back left to right: Brendan Seale, Alana Vieira, Philippe Vitu, David Wilson; 

Front left to right: Bill Gray, Janet Wile, ABC, APR, MC, Nancy White, Angelo Avecillas 

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Jess Bennett, 2009 IABC/Toronto MAVERICK PR Student of the Year 

The IABC/Toronto MAVERICK PR Student of the Year award is presented annually to a student 

who demonstrates exceptional communications skills and exceptional creativity. Award judge and 

President of MAVERICK PR, Julie Rusciolelli, presented this year’s award to Jess Bennett. 

Jess is a graduate of Seneca College’s Corporate Communication program and the Master of 

Professional Communication program from the University of Western Sydney, Australia. She 

has already made a name for herself in social media with her blog titled “Sift, Dust & Toss” 

about her passion for food, which is definitely worth the read. 

Judges were impressed with Jess’ submission stating, “While it was difficult to select a winner from 

the record breaking number of submissions this year, we felt that Jess’ creativity, commitment to 

excellence and strong leadership made her stand out from the rest.” 

Pictured left to right: Julie Rusciolelli, 

MAVERICK Public Relations, 

and Jess Bennett 

To be considered for this award, entrants were required to submit a news release on how they plan 

to make an impact on the future practice of communications and submit one writing sample. Jess’ 

news release titled “Engagement Announcement: Public Relations to Wed Social Media” caught 

the judges’ attention immediately. The release stated that, “Social media has become a buzz word, 

but communicators must remember that it is a tactic fitting into a greater strategy.” 

~ Natasha Hotchkiss 

And the Bobbie Resnick Philanthropy 

award goes to... APEX Public Relations 

The 2009 Bobbie Resnick Philanthropy award was presented 

to APEX Public Relations Inc. for its entry “Charity Starts at 

the Office – Creating On Your Bike!” Bobbie Resnick, ABC, 

APR, MC, IABC Fellow, presented the prestigious award to 

Pat McNamara, APR, Tracey Bochner, APR, Ellen Leesti 

and Scott MacFadyen. 

On Your Bike! (OYB!) is a not-for-profit foundation that collects second-hand bicycles 

to repair and donate to disadvantaged children throughout Toronto. According to 

award judges, the campaign was “A simple but very powerful idea. The project offers 

employees a great opportunity to become involved and make a very meaningful 

contribution to the community.” This is a true philanthropic effort, which will 

continue to give back for years to come. 

Looking to the future, OYB! has organized many successful bike drives. As APEX 

celebrated its 10th anniversary last year, the agency made a special $10,000 donation 

to purchase new bikes to be distributed through the organization this year. 

Pictured left to right: Ellen Leesti, APEX Public Relations, 

Bobbie Resnick, ABC, APR, MC, IABC Fellow, and Pat 

McNamara, APR, CPRS Fellow, APEX Public Relations 

~ Natasha Hotchkiss 

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2009 OVATION Awards Judges 

Linda Andross, ABC 

Executive Vice President 

APEX Public Relations Inc. 

Eric Bergman, ABC, APR, MC 

Principal 

Bergman & Associates 

Liz Borowiec, ABC 

Senior Communications Advisor 

Toronto 2015 Bid for the Pan/Parapan 

American Games 

Amanda Brewer, ABC 

Director of Change and Internal 

Communications 

Hill & Knowlton Canada 

John Cappelletti, ABC, MEd 

Communications Manager 

TEIBAS 

Brent Carey, ABC 

Director, Communications 

Deloitte & Touche LLP 

Jennifer Ferguson, ABC 

VP, Marketing and Communications 

Toronto Rehabilitation Institute 

Ellen Gardner, ABC 

Principal 

Write to Know Communications 

Leslie Hetherington, APR, MBA 

Senior Director, 

Communications and Graphics 

Pet Valu Inc. 

Mary-Ellen Hynd, MBA 

Professor, Social Responsibility Strategist 

Humber College 

David Jones 

Vice President, Digital Communications 

Hill & Knowlton Canada 

Wendy Kubota, ABC 

Consultant 

Kids Now 

Jo Langham, ABC 

Senior Vice President 


David Magil, APR 

President 

David Magil Communications 

Cyrus Mavalwala 

Owner 

Advantis Communications 

Carl Mavromichalis, ABC 

Consultant 

Pat McNamara, APR, Fellow CPRS 

President 


Victoria Miecznikowski, ABC 

Hepburn Consulting Services 

Amanda Mills Sirois, ABC 

Communications Manager 

Allergan 

Julia Oosterman 

Senior Account Director 

Edelman Public Relations 

Janet Patterson, ABC 

Manager, Communications 

Canadian Breast Cancer Research Alliance 

Anna Relyea, BA, MA 

Associate Director, Strategic Communications 

Ontario Science Centre 

Natasha Renaud, MBA, MS, Mass Comm 

Director, Communications and 

Social Responsibilities 

Grand & Toy 

Roberta Resnick, ABC, APR, 

MC, IABC Fellow 

Principal 

Roberta Resnick & Associates 

David Rowney, APR 

Faculty Member 

Centennial College’s Corporate Communications 

and Public Relations Program 

Gary Schlee, ABC 

Principal 

Gary Schlee Communications 

Susan Scott, ABC 

Owner/Operator 

Full Circle Communications 

Brendan Seale 

Web Communications Specialist 

Barrick Gold Corporation 

Felicia Shiu, ABC, APR 

Consultant 

Sabita Singh, ABC 

Director, Digital Communications 

Sun Life Financial 

Christine Smith 

Professor, Corporate 

Communications & PR 

Centennial College 

Janet Wile, ABC, APR, MC 

Director, Internal Communications 


IABC/Toronto MAVERICK 

PR Student of the Year Judges 

Julie Rusciolelli 

President 

MAVERICK Public Relations 

Christine Andrew, MBA 

Marketing Manager 

Securit 

4

WINNERS LIST 

COMMUNICATION MANAGEMENT 

Brand Communication 

Award of Merit 

Title of entry: Rebranding of Horizon 

Utilities Corporation 

Entrants: Sandy Manners, Horizon 

Utilities Corporation; Robert Palmese, 

Palmese Photodesign Group; Hilda 

Mackow, Mackow Energy & Marketing 

Consultants 

Entrant Company: Horizon Utilities 

Corporation 

Community Relations 


Title of entry: Active and Safe Routes 

to School (ASRTS) 

Entrants: Anna Larson, Jennifer Jenkins, 

Grace Mendoza, Halton Region 

Entrant Company: The Regional 

Municipality of Halton 

Customer Relations 

Award of Excellence 

Title of entry: The Allstream Global 

Forum: An Evening with Steve Forbes 

Entrants: Christine E. Gerritse, JoAnne 

Tomasone, MTS Allstream 

Entrant Company: MTS Allstream 

Electronic and Digital 

Communication 


Title of entry: Neilson Dairy gets 

Savvy with Ontario Moms 

Entrants: Roanne Argyle, Kerry Collings, 

Ashley Ballantyne, Daniel Tisch, APR, 

Argyle Communications 

Entrant Company: Argyle Communications 

CONTINUED ON / PAGE 8 

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MDS Inc. 

Pictured left to right: Shahin Bonakdar, Lois Parekh, Barbara Moffat, Janet Ko, Nadia Corbiere 

Toronto Hydro-Electric System 

Pictured: Denise Attallah 

Awards Presenter Eric Bergman, ABC, APR, MC 


Pictured left to right: Robyn Adelson, Lisa Kimmel, Stephanie Kohls, Alicia Story 

DDB Public Relations 

Pictured left to right: Steve Preiner, Martine Lévy, Sarah Waldock 


Pictured left to right: Alison George, Dan Tisch, APR, Ashley Ballantyne 

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MTS Allstream 

Pictured left to right: JoAnne Tomasone, Christine Gerritse 

Diana Robinson receives an Award of Merit from 

News Canada President and CEO Ruth Douglas 

KPMG 

Pictured left to right: Seated: Angie Andich, Kim Murray, Gillian Walsh, Frances Roberts; 

Standing: Moses Bar-Yoseph, Liza Hull, Janice Jorgensen, Isabelle Morin, Stephan Novalski 

Regional Municipality of Halton 

Pictured left to right: John Watson, Nicole Mantel, 

Samantha Booth, Shirley McLean 

All images courtesy of: 

IABC/Toronto President Leslie Hetherington, APR, 

presents the Awards of Distinction 

7



Title of entry: A savvy way to talk 

about travel insurance: The creation 

of SavvyTraveller.ca 

Entrants: Tracey Bochner, APR, Anne 

Locke, Gina Kohn, Paradigm Public 

Relations; Joel Donin, Jonathan Bolton, 

Travel Guard 

Entrant Company: Paradigm 

Public Relations 


Title of entry: The transformation 

of sunlife.com (www.sunlife.com) 

Entrants: Sabita Singh, ABC, Lorraine 

Dal Cin, Wendi Phillips, Marilyn 

Whittingham, Jeannette Cantin, 

Bev Sauder, Sun Life Financial; Katherine 

Fletcher, iStudio; Dan Skeen, Quarry 

Entrant Company: Sun Life Financial 

Employee/Member/ 

HR Communications 


Title of entry: CH2M HILL – 

It’s a Hero’s Work 

Entrants: Chris MacEachern, Pauline 

Graf, Samuel Cheung, Flora Gordon, Beth 

Duthie, CH2M HILL Canada Limited 

Entrant Company: CH2M HILL 

Canada Limited 


Title of entry: Trust, Quality and 

Excellence – Living Our Corporate Values 

Entrants: Gary Williams, ABC, Ivana Di 

Millo, Gary Kent, City of Mississauga 

Entrant Company: City of Mississauga 


Title of entry: Discover Barrick 

Entrant: Janet Wile, ABC, APR, MC, 


Entrant Company: Barrick Gold 

Corporation 


Title of entry: Perfect Fit: 

A Communications Strategy 

for KPMG Recruiting 

Entrants: Angie Andich, Gillian 

Welsh, Kim Murray, Janine Jorgensen, 

Christobal Ramirez 

Entrant Company: KPMG in Canada 


Title of entry: The MDS Advantage: 

2008 Pulse Survey 

Entrants: Nadia Corbiere, Janet Ko, 

Barbara Moffat, Loris Parekh, 

Shahin Bonakdar, MDS Inc. 

Entrant Company: MDS Inc. 

Issues Management and 

Crisis Communication 


Title of entry: Take a Load Off Toronto 

Entrant Company: Toronto Hydro-Electric 

System Limited 

Marketing Communications with 

Budget Greater than $100K 


Title of entry: Crock-On: Revitalizing 

the Crock-Pot Brand 

Entrants: Dita Zemanek, Nicole McKnight, 

Elizabeth Stunt, Genevieve Chalifour, Cohn 

& Wolfe; Jamie Libregts, Jarden Consumer 

Solutions Inc. 

Entrant Company: Cohn & Wolfe 


Title of entry: Thermador Debuts 

in Canada 2007/08 Program 

Entrants: Sarah Waldock, Martine Lévy, 

Emily Ward, DDB Public Relations 

Entrant Company: DDB Public Relations 


Title of entry: Agent Provocateur 

comes to Canada 

Entrants: Martine Lévy, Sarah Waldock, Elyn 

Kirby, Sally Byun, DDB Public Relations 



Title of entry: Engaging the Customer: 

Property Assessment in Ontario 

Entrants: Michael Jacoby, Cathy Ranieri 

Sweenie, Laurette Sharpe, Elizabeth 

McMullen, Paul Galaski, Municipal Property 

Assessment Corporation (MPAC) 

Entrant Company: Municipal Property 

Assessment Corporation (MPAC) 





Media Relations with 

Budget up to $50K 

– sponsored by News Canada 


Title of entry: Franklin Templeton Investment 

Outlook and Opportunities Forum 

Entrants: Daniel Tisch, APR, Jason 

Graham, Kaleigh Sainthill, Laura 

LaMontagne, Argyle Communications 



Title of entry: L’Oréal Paris Beauty 

Tubes on YouTube 

Entrants: Anik Gagnon, Julie Tremblay, 

L’Oréal Paris; Cathy Cowan, Margaret 

Batuszkin, Sonja Andic, Cowan & Company; 

Bruce Parlette, Tantara Multimedia 

Entrant Company: Cowan & Company 

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Media Relations with Budget 

of $51K up to $100K 



Title of entry: Canadian Tourism 

Commission: Canada, The World’s 

Second Most-Powerful Tourism Brand: 

A Rise to the Top 

Entrants: Martine Lévy, Keka Dasgupta, 

Sarah Waldock, DDB Public Relations 



Title of entry: Amp Your Game National 

Gaming Tour Media Relations 

Entrants: Paula Oreskovich, Maureen 

Juniper, Liz Luzza, Lauren Grant, Matthew 

Juniper, PraxisPR; Hélène Reeves 

Entrant Company: PraxisPR 


Title of entry: 40th Anniversary of the 

Caramilk Secret 

Entrants: The Team at Strategic Objectives 

Entrant Company: Strategic Objectives 


Title of entry: The Johnnie Walker 

Pillars of Responsibility 



Media Relations with Budget 

Greater than $100K 



Title of entry: The Henkel Play Fair... 

Play Clean Hockey Contest 

Entrant: Diana Robinson, Diana 

Robinson & Associates 

Entrant Company: Diana Robinson & 

Associates 


Title of entry: Lucy Waverman 

Allergy-Friendly Recipes for EpiPen 

Entrants: Saskia Brussaard, Ron Hall, 

Alison Crocker, Porter Novelli Canada 

Entrant Company: Porter Novelli Canada 


Title of entry: Petro-Canada 

Canadian Athlete Family Program 

Announcement Event 

Entrants: Lisa Kimmel, Robyn Adelson, 

Stephanie Kohls, Melissa Graham, 

Janice Keyes, Tanya Anand, Lisa Bruce, 

Andi Argast, Alicia Storey, Mariane Leduc, 

Chantal Morin, Edelman Public Relations 

Entrant Company: Edelman Public Relations 


Title of entry: New Stride Canadian 

Brand Launch 



Social Responsibility: 

Economic, Societal, and 

Environmental Development 


Title of entry: Save the Leopard Frog: 

It Can Be Easy To Be Green 

Entrants: David Gordon, Cohn & 

Wolfe; Bernadette Fernandez, Credit 

Valley Conservation 

Entrant Company: Cohn & Wolfe 


Title of entry: The Henkel Play Fair... 

Play Clean Hockey Contest 

Entrant: Diana Robinson, Diana 

Robinson & Associates 

Entrant Company: Diana Robinson 

& Associates 


Title of entry: Brita FilterforGood 

Entrants: Lisa Kimmel, Stella Mok, 

Andi Argast, Michelle Easton, Edelman 

Public Relations 

Entrant Company: Edelman Public 

Relations 


Title of entry: Earth Hour in Ontario’s 

Schools: Using Earth Hour to 

Promote Environmental Education 

Entrants: Lisa Gibbens, Rene Vidulin, 

Christina Mottola, Ontario Ministry 

of Education 

Entrant Company: Ontario Ministry 

of Education 


Title of entry: More Blue and Green 

for a Better Planet 

Entrants: Samantha Booth, Carleen 

Carroll, John Watson, Shirley McLean, 

Regional Municipality of Halton; 

Pier 8 Group 

Entrant Company: Regional 

Municipality of Halton 

Special Events with 

Budget up to $50K 


Title of entry: Philips Canada 

Movember Campaign 2008 

Entrants: Paul Keable, Jessica Kasparian, 

Natalie Little, Elpi Klapas, 

Veronica Langvee, Samantha Shecter, 

MS&L; Court Elliott, Philips Canada 

Entrant Company: MS&L 





Special Events with Budget 

of $51K up to $100K 


Title of entry: Back to Work: 

An Interactive Workshop on 

Workplace Safety 

Entrants: Melanie Rego, Lori Cooper, 

Jennifer Thompson, Megan McCann, 

elevator communications inc. 

Entrant Company: elevator 

communications inc. 

CONTINUED ON / PAGE 10 

9



Title of entry: The Passion Behind 

PawsWay: Launching Canada’s First 

Pet Discovery Centre 

Entrants: Jennifer Duggan, Environics 

Communications; Mary Siemiesz, 

Jenine LaFayette, Nestlé Purina 

PetCare Canada 

Entrant Company: Environics 


Special Events with Budget 

Greater than $100K 


Title of entry: Agent Provocateur 

comes to Canada 

Entrants: Martine Lévy, Sarah 

Waldock, Elyn Kirby, Sally Byun, 




Title of entry: Thermador Debuts in 

Canada 2007/08 Program 

Entrants: Martine Lévy, Sarah Waldock, 

Emily Ward, DDB Public Relations 



Title of entry: MONOPOLY Here 

& Now: The World Edition Launch Event 

Entrants: Robyn Adelson, Sandra 

D’Ambrosio, Angie Di Rezze, Alicia Storey, 

Mariane Leduc, Sarah Burgess, Edelman 

Public Relations; Sandy Sinclair, Ginger 

Grcic, Michelle Sinclair, Marisa Pedatella, 

Sandra Paulini, Hasbro Canada 

Entrant Company: Hasbro Canada and 


COMMUNICATION SKILLS 

Audiovisual 


Title of entry: Mississauga: Location of 

Choice for the Life Sciences Industry 

Entrants: Marie Fitzpatrick-Hall, ABC, 

Kevin Mellors, Richard Stone, 

Alex Lo-Basso, City of Mississauga 

Entrant Company: City of Mississauga 

Electronic/Interactive 

Communication 


Title of entry: Enermodal’s Signature 

Green Education Kiosks 

Entrants: Caitlin Carpenter, Donna 

Carpenter, Enermodal Engineering 

Entrant Company: Enermodal Engineering 

Publications 


Title of entry: Beyond Borders 

Entrants: Nancy White, Andy Lloyd, 



Corporation 


Title of entry: Barrick News 

Entrants: Andy Lloyd, Janet Wile, ABC, 

APR, MC, Barrick Gold Corporation 


Corporation 

Writing 


Title of entry: Address to the 

Calgary Chamber of Commerce 

Entrants: Linda Andross, ABC, Ken Evans, 

Tanya Elliott-Briden, Shannon Morton, 

Dan Ovsey, APEX Public Relations; 

Steve Vitale, Tara Smith, UPS Canada 

Entrant Company: APEX Public Relations 


Title of entry: Gold Security Standards 




Corporation 


Title of entry: Announcing Barrick’s 

Tire Management Strategy 




Corporation 


Title of entry: Nestlé asks, “Are you 

a Halloweenie?” 

Entrants: Alison George, Janet Grdovich, 

Ashley Ballantyne, Daniel Tisch, APR, 



COMMUNICATION CREATIVE 

Photography 


Title of entry: Fashion with Compassion: 

The Rollout of New Pink Cashmere Bathroom 

Tissue for Breast Cancer Awareness 



Publication Design 


Title of entry: The Children’s Wish Foundation 

of Canada Annual Report 07–08 

Entrant: George James, The Children’s 

Wish Foundation of Canada 

Entrant Company: The Children’s Wish 

Foundation of Canada 

10

Awards of Distinction 

The following three awards celebrate exceptional OVATION 

winners. For each OVATION Award of Excellence won, 

a winner receives three points and for each Award of Merit won, 

the winner receives one point. The company in each category 

with the highest point total was presented with the award. 

Independent or Small Agency of the Year 

(Nine or less employees) 

Winner: Diana Robinson & Associates 

Agency of the Year 

(Ten or more employees) 

Winner: Strategic Objectives 

Corporate Communications 

Department of the Year 

Winner: Barrick Gold Corporation 

2009 IABC/Toronto 

People’s Choice Award 

This award is voted on by the membership of IABC/Toronto 

in an online poll. Every OVATION Award of Excellence 

was eligible; members voted for the program they felt was 

the most successful. 

Independent or Small Agency of the Year – Diana Robinson & Associates 

Winner: Toronto Hydro-Electric System 

Title of Entry: Take a Load Off Toronto 

NEWSReach 

Corporate Videos 

Satellite Distribution 

CANADA 

Barry McQuillan APR 

President 

Video News B-Roll 

Webcasts 

Tel (416) 487-5036 

E-Mail newsreach@rogers.com 

The Centennial Room at the Liberty Grand was the venue for this year’s gala 

11

Gold quill winners 

IABC’s Gold Quill global awards competition recognizes outstanding achievement in communication. 

IABC/Toronto would like to congratulate the following 2009 Ontario winners: 

Category: 

International 

Communication 

Merit winner 

Unlock the Value 


Barrick Gold Corp. 

Toronto 

Category: 

Media Relations 

Excellence Winner 

Launch of mydoctor.ca Health Portal 

Susanne Courtney, Siobhaun Williams 

Cohn & Wolfe Canada for CMA’s 

Practice Solutions 

Toronto 

New Stride Gum Canadian 

Brand Launch: Ridiculously 

Long-lasting Road Trip 

Strategic Objectives 

Toronto 

Wii Fit Media Relations 


and Nintendo of Canada Ltd. 

Toronto 

Petro-Canada Canadian 

Athlete Family Program 


Toronto 

Merit Winner 

40th Anniversary of 

the Caramilk Secret 


Toronto 

American Peanut Council: 

Edible Holiday Treats 

Dan Tisch, APR, Alison George, 

Janet Grdovich, Laura LaMontagne 


Toronto 

Beyoncé and the Canadian 

Launch of Dereon 

Diana Robinson 

Diana Robinson & Associates 

Guelph 

Category: 

Multi-Audience 

Communication 

Merit Winner 

The Passion Behind PawsWay: 

Launching Canada’s First 

Pet Discovery Centre 

Jennifer Duggan 

Environics Communications 

Toronto 

Category: 

Marketing Communication 

Merit Winner 

Unlock the Value 


Barrick Gold Corp. 

Toronto 

Category: 

Issues Management and 

Crisis Communication 

Merit Winner 

Keep Cool 

Toronto Hydro-Electric System Ltd. 

Toronto 

Category: 

Employee/Member 

Communication 

Merit Winner 

Employee Survey 


Campaign 

Employee Survey 

Communications Team 

Region of Waterloo 

Kitchener 

Category: 

Human Resources & 

Benefits Communication 


Perfect Fit: A Communications 

Strategy for KPMG Recruiting 

Angie Andich and National 

Communications Team 

KPMG in Canada 

Toronto 

Category: 

Special Events – 

Internal or External 

Merit Winner 

Thermador Debuts in Canada 

2007/08 Program 

Thermador PR team 


Toronto 

Category: 

Social Responsibility 

Merit Winner 

More Blue and Green for a Better Planet 

Samantha Booth, Carleen Carroll, John 

Watson, Shirley McLean, Pier 8 Group 

The Regional Municipality of Halton 

Oakville 

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Division 2: 

Communication Skills 

Category: 

Publications 

Merit Winner 

Heart and Stroke Foundation 

of Ontario: Annual Report 2008 

Parent Brand Team 

Heart and Stroke Foundation 

of Ontario 

Toronto 

Division 3: 

Communication Creative 

Category: 

Publication Design 


Rotman Magazine 

Karen Christensen 

Rotman School of Management 

Toronto 

Merit Winner 

2007 Annual Report 

T-Jay Upper 

City of Brampton 

Brampton 

Category: 

Photography 

Merit Winner 

Fashion with Compassion: 

The White Cashmere 

Collection 2008 


Toronto 

13

2009 IABC/Toronto OVATION 

Awards SPONSORS 

We would like to acknowledge our generous sponsors 

for this year’s gala event: 

Do you know an IABC 

member worthy of the 

Master Communicator 

designation? 

Master Communicator is the highest honour 

given to members of IABC in Canada. It 

recognizes career achievement, excellence 

in professional work, outstanding service to 

and leadership in IABC, contribution to the 

communication profession in business and 

community, and thought leadership. 

The deadline for nominations is August 15, 

2009. Visit http://canada.iabc.com for more 

information including past winners and 

eligibility. 

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2009 OVATION Awards Committee Members 

Trell Huether 

VP Awards 

Account Director 

Marshall Fenn 


Carrie MacAfee 

VP Finance/Special Advisor 

to Awards 

Communications Specialist 

Ontario Power Generation 

Katie O’Dell 

Director of Materials 

Senior Public Affairs 

Consultant 

Investment Industry 

Association of Canada (IIAC) 

Rosemary Beach 

Materials 

Marketing & 


Professional 

Abigail Brown 

Materials 

Communications Specialist 

Community Living Ontario 

Patricia Burton 

Materials 

Senior Communications 

Advisor 

Emma Huang 

Materials 

Beverly Fairclough 

Materials 

Maricel Dicion 

Materials 

Account Coordinator 

Cohn & Wolfe 

Lyndsay Carter 

Director of Marketing 

Junior Consultant 

Chrome Communications 

Virginia Rocca 

Marketing Associate 

Project Manager 

Tech Data 

Panagiota Bountis 

Marketing 

Natasha Hotchkiss 

Marketing 

Erin Jennison 

Director of Awards 

Web Communications 

Specialist 

Direct Energy 

Dana Huggard 

Awards 

Student, PR Certificate 

Program 


Emilie Smith 

Awards 

Public Relations & 

Communications Associate 

Impact Public Affairs 

Sue Dixon 

Awards 

Student, PR Certificate 

Program 


Amanda Flude 

Director of Gala 

Communications + 

Marketing Coordinator 

Waterfront Toronto 

Rob Hanson 

Gala 

President 

SOUND Team 

Kate Robinson 

Gala 


TMP Worldwide 

Sonja Andic 

Gala 


Cowan & Company 

Diana Spremo, APR 

Director of Sponsorship 

Principal 

Spremo Communications 

Diahann Mahon 

Sponsorship 

Communicator Committee 2008 – 2009 

Jayne Flinn Burton, ABC 

Executive Editor 

Leah Kirkpatrick 

Writer/Editor 

Sonya Malcolm 

Writer 

Erica Simmonds 

Writer 

Jomo Dey 

Writer 

Caitlin Carpenter 

Writer 

David Brazeau 

Writer 

Graham Machacek 

Columnist 

15

IABC/TORONTO BOARD 2008 – 2009 

President 

Leslie Hetherington, APR, 

MBA 

Immediate Past President 

Janet Comeau 



Vice President, 

Accreditation & Standards 



Advertising & Sponsorship 

Vanda Wall 


Association Management 

Julie Wilson, ABC, MEd 

Vice President, Awards 

Trell Huether 

Vice President, Finance 



Marketing Communications 



Member Communications 


Vice President, Membership 



Networking & Special Events 

Natasha Renaud, MBA, MS 

Mass Comm 


Professional Development 

Yasmin Ranade 


Volunteer Services 

Shari Balga 

IABC/Toronto 

296 Jarvis St., Unit 7 

Toronto, ON M5B 2C5 

416.968.0264 

http://toronto.iabc.com 

IABC International 

601 Montgomery Street, Ste 1900 

San Francisco, CA 94111 

1.800.776.4222 

http://www.iabc.com 

...And introducing the 2009 – 2010 IABC/Toronto Board 

President 


Past President 

Leslie Hetherington, 

APR, MBA 




Accreditation & Standards 



Advertising & Sponsorship 

Cyrus Mavalwala 


Association Management 

Julie Wilson, ABC, MEd 


Awards 

Trell Huether 


Finance 

Natasha Renaud, MBA, 

MS Mass Comm 


Marketing Communications 



Member Communications 

Diana Robinson 


Membership 

Sharon Beattie 


Networking & Special Events 

Louise Armstrong 


Professional Development 

Yasmin Ranade 


Volunteer Services 

Marie Fitzpatrick-Hall, ABC 

VP at Large*, International 

conference task force 


(by appointment) 

*Anna Relyea, a member of 

IABC/Toronto’s board since 2004, 

was invited to serve as VP at Large 

by both the nominating and 

executive committees to strategically 

oversee IABC/Toronto’s support for 

the 2010 IABC International 

Conference being held in Toronto 

June 6 to 9, 2010. 

Advertising: 

Richa Vajpeyi 

Telephone: 416.777.3742 

richavajpeyi@gmail.com 

Graphic Design: 

Fusion Design Group Inc. 

Telephone: 416.516.6657 

brent@fusiondg.ca 

Printing Services: 

Brown Book Company 

(BBC) Limited 

Telephone: 416.504.9696 

bbc@brownbook.ca 

Please note: Articles in Communicator reflect the opinions of the writers and experts invited to comment but not necessarily those of IABC/Toronto. 

16 

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