advertising market in malaysia - Malaysian Communications And ...
advertising market in malaysia - Malaysian Communications And ...
advertising market in malaysia - Malaysian Communications And ...
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Co n t e n t s<br />
Foreword 2<br />
Executive Summary 3<br />
Global Advertis<strong>in</strong>g Landscape: Market and Trends 5<br />
Regional Advertis<strong>in</strong>g Trends 7<br />
Traditional Media Transformation 8<br />
Chang<strong>in</strong>g Advertis<strong>in</strong>g-Agency Relationships 8<br />
S<strong>in</strong>k or Swim – In Sync with Chang<strong>in</strong>g Times 9<br />
Brands <strong>in</strong> Digital Media 11<br />
Ads <strong>in</strong> New Media – US Examples 12<br />
Introduction 12<br />
Broadcast<strong>in</strong>g 12<br />
Digital TV 12<br />
Films 12<br />
Onl<strong>in</strong>e Advertis<strong>in</strong>g 13<br />
Onl<strong>in</strong>e Debates – Go<strong>in</strong>g Green 14<br />
Onl<strong>in</strong>e Media Cross<strong>in</strong>g Sectors 14<br />
Wireless/Wired 16<br />
Social Network Environment 16<br />
Mobile 18<br />
Mobile Advertis<strong>in</strong>g 19<br />
Emergent New Media Advertis<strong>in</strong>g 23<br />
Digital Signage 23<br />
Floor Graphics 25<br />
Ads <strong>in</strong> Light Emitt<strong>in</strong>g Capacitor (LEC) 25<br />
Next Generation of Advertisements 26<br />
AdPod 26<br />
Creative Ads as Bus<strong>in</strong>ess 26<br />
Measur<strong>in</strong>g Advertis<strong>in</strong>g Effectiveness 27<br />
Advertis<strong>in</strong>g Market <strong>in</strong> Malaysia 29<br />
Malaysia Adex Trends 29<br />
The Emerg<strong>in</strong>g Media <strong>in</strong> Malaysia 30<br />
Introduction to Digital Advertis<strong>in</strong>g Opportunities 30<br />
New Types of Media Advertis<strong>in</strong>g 31<br />
Onl<strong>in</strong>e Behaviour <strong>in</strong> Malaysia 31<br />
Social Network Scenario <strong>in</strong> Malaysia 33<br />
<strong>Malaysian</strong> Mobile Ads 35<br />
Digital Signage 35<br />
Floor Graphics 37<br />
Table Talk 39<br />
Ads on Vehicles 41<br />
Out of Home Television Media 41<br />
Brand<strong>in</strong>g 42<br />
Industry Bodies 43<br />
Conclusion 44<br />
Acronyms 45<br />
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