advertising market in malaysia - Malaysian Communications And ...
advertising market in malaysia - Malaysian Communications And ...
advertising market in malaysia - Malaysian Communications And ...
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advertis<strong>in</strong>G ma r k e t <strong>in</strong> ma l a y s i a<br />
Number of Users<br />
(<strong>in</strong> million)<br />
Source: “Bus Pax and Ridership January 2008-May 2008”; “ Usage and Awareness: Public Transport Services <strong>in</strong> Klang Valley” both reports<br />
from www.asiamedia.net.my, 2008<br />
routes cover<strong>in</strong>g Johor Bahru city centre, suburban areas, and across borders service to S<strong>in</strong>gapore.<br />
Alongside <strong>advertis<strong>in</strong>g</strong> from companies such as Body Shop, Telekom, Exxon Mobil, Maybank, and<br />
Bernama, the company also educates the public on crime updates and community programme,<br />
called Crime Watch.<br />
Floor Graphics<br />
The grow<strong>in</strong>g proliferation of hyper<strong>market</strong> cha<strong>in</strong>s has transformed the momentum of floor <strong>advertis<strong>in</strong>g</strong><br />
<strong>in</strong> Malaysia <strong>market</strong>place. With 221,000 shoppers a day and 265,000 shopp<strong>in</strong>g transactions a day38 ,<br />
hyper<strong>market</strong> cha<strong>in</strong> premises have become an opportunity for advertisers to reach consumers at<br />
the po<strong>in</strong>t when they are buy<strong>in</strong>g. Generally, time spent by a family <strong>in</strong> hyper<strong>market</strong> varies from an<br />
hour to three hours, depend<strong>in</strong>g on the occasion, and the decisions are usually made by family<br />
members. Almost 94% of <strong>Malaysian</strong> shoppers do not prepare a shopp<strong>in</strong>g list and end up buy<strong>in</strong>g<br />
product that catches their eye.<br />
Traffic (<strong>in</strong> million)<br />
14<br />
12<br />
10<br />
8<br />
6<br />
4<br />
2<br />
0<br />
4<br />
3<br />
2<br />
1<br />
0<br />
Bus Pax and Ridership<br />
January 2008 to May 2008<br />
12.3<br />
6.2<br />
Jan<br />
Feb<br />
Monthly Bus Pax<br />
(<strong>in</strong> million)<br />
3.60<br />
Carrefour<br />
11.4<br />
12.0 11.8<br />
5.7 6.0 5.9 5.7<br />
Mar<br />
Apr<br />
Monthly Bus Ridership<br />
(<strong>in</strong> million)<br />
Note: Based on advert from MagiqADs <strong>in</strong> ADOI Market<strong>in</strong>g <strong>Communications</strong> Magaz<strong>in</strong>e, January 2008<br />
Source: ADOI Market<strong>in</strong>g <strong>Communications</strong> Magaz<strong>in</strong>e<br />
11.4<br />
May<br />
Between 16-24<br />
years old<br />
Malay are the<br />
major riders<br />
Reaches more<br />
females<br />
Most riders are<br />
s<strong>in</strong>gle<br />
Household <strong>in</strong>come<br />
below RM 3,000<br />
Profile of RapidKL’s Riders<br />
0% 20% 40% 60% 80%<br />
Monthly Traffic Yearly Traffic<br />
2.55<br />
Tesco<br />
3.13<br />
Giant<br />
0.96<br />
Cold Storge<br />
Hyper<strong>market</strong>s Cha<strong>in</strong>s Hyper<strong>market</strong> Cha<strong>in</strong>s<br />
38 Extracted from “Magiqads Bags Exclusive Media Representation <strong>in</strong> Jusco Malls” and “Magiqads Spreads Media Magic” both article from<br />
www.adoimagaz<strong>in</strong>e.com, August 2008<br />
Traffic (<strong>in</strong> million)<br />
50<br />
45<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
43.20<br />
Carrefour<br />
30.60<br />
Tesco<br />
37.50<br />
Giant<br />
51%<br />
55%<br />
59%<br />
64%<br />
66%<br />
11.52<br />
Cold Storage<br />
37
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