advertising market in malaysia - Malaysian Communications And ...

advertisinG ma r k e t in ma l a y s i a
Jusco
Tesco
Carrefour
Any Giant
Giant Hyper market
Giant Super market
Factors in Deciding Place for Regular Grocery Shopping
84%
78%
77%
76%
77%
74%
Note: Based on visitors at Giant Super market, Giant Hyper market, any Giant, Carrefour, Tesco and Jusco
Source: “Super/Hypermarket Visitor Profile” from www.magiqads.com
55%
Location
Range of Products
Table Talk
Table talk advertising not only creates awareness and provides information to consumers, but the
medium also allows consumers a visual experience of products and services offered by advertisers.
Table talk exposes consumers to the ads for duration of half an hour or more and is able to
stimulate consumers’ curiosity and interest. Further, Table talk advertising not only does its job
when customers sit at the table, but also catches the eye of the pedestrians as they walk pass.
Source: TableTalk Media
Super/Hypermarket Visitor Profile (continued)
69%
71%
72%
73%
72%
In Malaysia, Tableview (M) Sdn Bhd acquired rights to sell advertising space on tabletops in most
of the highly patronised Indian Muslim restaurants, coffee shops, hypermarket foodcourts, cafes,
delis, major colleges and universities in the Klang Valley and other major town centres. Rates are
RM138 and RM150 per table a month at Indian Muslim restaurants and colleges or universities
respectively.
54%
63%
60%
58%
58%
58%
Price
39