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<strong>EMERGING</strong> MARKETS:<br />

A Review of Business and Legal Issues<br />

on its competitors, 1<br />

who have been controlling their image for their end-customers and<br />

investors, and not only for their decision makers. Their campaigns show the features and enduser<br />

perspectives, including environmental protection, rather than a company's power and<br />

perfection, as Siemens does.<br />

Trial and punishment<br />

So far (March 2008), “suspicious” receipts of “as little as” EUR 449 mln, discovered in<br />

the investigation at COM, have been shown officially. The media, referring to sources close to<br />

D&P LLP, estimate that suspicious payments sum up to EUR 1.6 billion and about EUR 3<br />

billion 2 in the whole corporation. As a result of incorrectly booked receipts the recalculated<br />

financial result for the accounting year 2005-2006 was lower by EUR 73 mln (EUR 3.033<br />

billion), yet in 2006 the net profit was higher than in the previous year by 34.9%, with a 16%<br />

growth in turnover. 3<br />

Box 1. List of embezzlements revealed in 2006-2007<br />

Country, sector Names of person<br />

suspected and<br />

sentenced<br />

Amount of<br />

bribe<br />

Italy, power Horst Vigener. EUR 190<br />

industry<br />

Nigeria, Russia,<br />

Libya,<br />

telecommunications<br />

Greece<br />

control engineering<br />

Germany,<br />

AUB<br />

trade unions<br />

Andreas Kley<br />

Reinhard<br />

Siekaczek<br />

Prodromos<br />

Mavridis<br />

Johannes<br />

Feldmeyer,<br />

Wilhelm<br />

Schelsky<br />

mln<br />

EUR 12.9<br />

mln<br />

EUR 37 mln<br />

Contract<br />

value<br />

EUR 6 billion<br />

EUR 4 billion<br />

( EUR 200<br />

mln profit)<br />

no data<br />

available<br />

EUR 14 mln EUR 14 mln ?<br />

source: own study based on literature referred to in the article<br />

Financial<br />

penalty for<br />

Siemens AG<br />

EUR 38 mln<br />

EUR 1 mln +<br />

EUR 200 mln<br />

?<br />

1<br />

2<br />

3<br />

e.g.. GE Inc. has been implementing a coherent EcoImagination campaign – innovative solutions for<br />

ecological challenges, whereas Philips NV has carried out the campaign under the slogan “sense and<br />

simplicity” of our products. M.Esterl, 2007, Siemens czyści wizerunek po skandalu korupcyjnym [Siemens<br />

cleans up its image after corruption scandal], Dziennik, 3.12.2007<br />

Der Spiegel, 2007, Beherzt zugegriffen, Der Spiegel, 22, p.82<br />

The Wall Street Journal, 2006, Siemens investigation grows, 13.12;<br />

Page 24 Volume 1, April 2009

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