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What is Needed? Government and the Press: A New Paradigm: The challenge of maximising the media’s contribuon to good governance and development centers first on creang and nurturing a legal and regulatory framework that allows an independent press to operate free of government and corporate interference. It also requires internal mechanisms that promote professionalism, ethical and conflict-of-interest standards. Together, they form a foundaon onto which the public trust is built. Freedom of Expression: Respect for the right to freedom of expression in society is fundamental to a media role in development. A free press is a cornerstone of democracy and good governance, and constraints on invesgang and reporng on maers of public interest undermine governance, transparency and the public trust. Access to Informaon: Timely access to informaon of public interest is crical to the effecve operaon of the press in a democrac society. Such access is a direct measure of government transparency. Media Diversity: The public interest is best served in a mulmedia environment, where government fosters public service, commercial, community-based and other types of media. Good pracces are emerging in countries around the world, including not only France, the Netherlands, Australia, and the United Kingdom, but also South Africa, Mali, Benin, Venezuela, Nepal, and most recently, India. Media dominated by government or powerful commercial interests have a diminished capacity to contribute to societal development. Accessibility: Print and broadcast media must be accessible to the people. This is a maer for public policy. Prevailing commercial interests that control media outlets typically have no incenve to extend their reach to be all-inclusive and take into account geographical, ethnic, economic and language barriers that leave large porons of sociees marginalized. But government licensing requirements and incenves can change this calculus, and encourage the development of media pluralism. Sustainability: A sustainable resource base is crical to effecve media. In public interest journalism, a sound financial base is vital for promong the resource- and me-intensive acvies of invesgave and other forms of accountability journalism. Further, private commercial broadcasters need to diversify their pool of adversers to help insulate them against undue corporate influences. Community radio requires the resources to train parcipants, purchase and maintain equipment and other operang costs. Several countries have established excellent public finance mechanisms to support non-profit broadcasng, complemenng local resources they raise themselves. Some sources of funding carry inherent risks: the possibility of withholding public funding gives leverage to government officials. Corporaons and businesses may threaten to withhold adversing funds to sway coverage. Insufficient resources exacerbate dependence on funding sources, whether public or private, and increase the risk of parsan influences and of censorship and self-censorship. Media in developing countries, with limited access to investment and revenue, can find it especially difficult to balance the needs of economic viability, independence, and diversity. Government can create incenves through tax policies and other mechanisms to aid media development. 111
Media Accountability: Sustainability is not just about finances. It includes the relaonship between a media outlet and the audience it serves, including its credibility in the eyes of that community. The consequences of a loss of audience support on a commercial broadcaster may be measurable in terms of revenue. Public service and community broadcasters and print publicaons have specific obligaons to the communies they serve, and a loss of support, measured in audience share or public atudes, can undermine their sustainability. Broadcasters and other media outlets must also be concerned with instuonal sustainability. Transparent and effecve governance of a public broadcaster, for example, is central to its credibility and its ongoing ability to operate. For community broadcasters, parcipaon by and accountability to their community are crucial to their success. Good pracce includes holding commercial broadcasters to certain standards, including the allocaon of me for public interest programming and public service announcements. A number of other factors are also important to a healthy media, including associated instuonal support. Robust and effecve professional associaons can significantly reinforce media efforts to remain independent and enable the emergence of effecve self-regulatory media codes and standards. Trade unions can strengthen the hand of journalists and other media workers in producing unbiased, high quality content and defend and promote the pracce of imparal journalism. Training organisaons can build the capacity and professionalism of media workers. The World Bank has recently completed its first documentaon and publicaon of good pracces from around the globe on all these fronts, as a tool for praconers and policy makers. This recognizes that media and broadcasng policy are an integral part of supporng good governance and sustainable development. Kreszena M.Duer, Program Manager, New Bank Pracces in Civic Engagement, Empowerment, and Respect for Diversity (CEERD), World Bank Instute (WBICD), USA 112
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ASIA MEDIA SUMMIT 2008 New Visions
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5. Media Agenda Seng: Perspecves &
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Today the AIBD is addressing effici
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Solidarity For Human Survival ( Key
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told for a reporter to supply the f
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And what of the idiot box - the goo
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Emerging Power of Content Ku Kay Mo
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Moving beyond the domesc market par
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As a content provider during the la
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However with me, with the commercia
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Preserving the Integrity of Journal
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Who will receive and handle complai
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Along with a website, we also text
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producon assembly lines. What is ne
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Nonetheless, the struggle to overco
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Palestinian Mediagogy In the past f
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Mathew’s videotape is a big proof
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These are the principles we should
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• • • there should be no rest
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content? For example, content that
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The second one is the TCP-IT and th
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Challenges of the Internet Joaquin
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Aer a long career in media, I belie
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Page 61 and 62: Most people use convergence to refe
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Page 67 and 68: RIA Novos's website www.rian.ru fea
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Page 77 and 78: However, informaon globalisaon has
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Page 87 and 88: In Search of Balance Jan C. Hoek Le
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Page 111: government and business elites are
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Page 123 and 124: On the plus side it cannot be denie
Page 125 and 126: Being a Trusted Media Otto Evjenth
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Page 133 and 134: Now a case to point is the BORAT. I
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SUMMIT

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