SUMMIT
New Visions Asia Media Summit 2008 - AIBD
New Visions Asia Media Summit 2008 - AIBD
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Session 1<br />
Emerging ‘New Broadcasters’,<br />
Evolving Strategies<br />
Mobile TV and Internet TV such as Joost, Babelgum and Jalipo TV are technological<br />
advancements that offer consumers more choice, higher mobility, more interacvity and<br />
beer quality. TV networks now face a changing compeve landscape as a mulplicity of<br />
‘new broadcasters’ clamors for viewer aenon. Is mainstream TV becoming the<br />
background medium? Is the viewership going flat? To what extent must we proacvely<br />
embrace new plaorms and new technologies? How do we surf the des of shiing<br />
consumpon and viewer paerns? Are broadcast companies prepared to address crossplaorm<br />
‘mul-tainment’? What should new content offer?<br />
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