17.09.2015 Views

SUMMIT

New Visions Asia Media Summit 2008 - AIBD

New Visions Asia Media Summit 2008 - AIBD

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Session 1<br />

Emerging ‘New Broadcasters’,<br />

Evolving Strategies<br />

Mobile TV and Internet TV such as Joost, Babelgum and Jalipo TV are technological<br />

advancements that offer consumers more choice, higher mobility, more interacvity and<br />

beer quality. TV networks now face a changing compeve landscape as a mulplicity of<br />

‘new broadcasters’ clamors for viewer aenon. Is mainstream TV becoming the<br />

background medium? Is the viewership going flat? To what extent must we proacvely<br />

embrace new plaorms and new technologies? How do we surf the des of shiing<br />

consumpon and viewer paerns? Are broadcast companies prepared to address crossplaorm<br />

‘mul-tainment’? What should new content offer?<br />

13

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!